229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)

229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)

Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll walk away with instantly applicable brand positioning techniques and exercises to help you differentiate the brands you build.

First, you’ll learn about Ulli Appelbaum's extensive experience working with top branding agencies such as BBDO and Leo Burnett as well as his award-winning work with brands including Harley Davidson, Nestle & P&G.

Then, Ulli shares his vast experience in brand positioning including

The creative brand positioning process, the 26 sources of brand associations, and how to alter your thinking to find unique opportunities, brand positions, and differentiation strategies.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

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Jaksot(311)

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

311 | The Biggest Lie About Selling to Wealthy Clients with Jeffrey Shaw

Selling to wealthy clients isn’t about looking expensive or chasing money. It’s about understanding how affluent buyers think, what they value, and the subtle signals that make a premium brand feel cr...

2 Heinä 53min

310 | Why Every Great Brand Needs an Enemy with Laura Ries

310 | Why Every Great Brand Needs an Enemy with Laura Ries

Grab the Brand Operating System Blueprint and Find the friction, embed the structure, and run the brand from strategy to action.→https://brandmasteracademy.com/brand-os-blueprint/Why Every Great Brand...

23 Kesä 38min

309 | Build a Business They Want to Buy with John Warrillow

309 | Build a Business They Want to Buy with John Warrillow

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbWhy Most Agencies Are Impossible to Sell (And How to Fix It...

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308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

308 | How Smart Brands Are Getting AI to Recommend Them (AI Governance Framework) with Allan Martinez

AI Brand Governance: The Missing Layer in StrategyAI brand governance is about to become the most valuable layer in your brand strategy.Most teams are launching AI tools without structure, control, or...

3 Maalis 53min

307 | Why Relevance Wins in the Age of AI with David Aaker

307 | Why Relevance Wins in the Age of AI with David Aaker

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbBrand Strategy Lessons from David Aaker (Unfiltered)This br...

17 Helmi 1h 8min

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

306 | The Secret Influencer Marketing System Smart Brands Use with Kristina Coughlin

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbInfluencer Marketing Explained: Strategy, ROI & How Brands ...

3 Helmi 1h

305 | The Rebrand You Don’t See Coming

305 | The Rebrand You Don’t See Coming

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Rebrand You Don’t See Coming (Marty Neumeier on AI & Cr...

31 Joulu 20251h 15min

304 | The Secret To Charging More As A Consultant

304 | The Secret To Charging More As A Consultant

Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/b...

31 Joulu 202556min

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