106 | Introduction To Digital Marketing 101
Brand Master Podcast27 Touko 2021

106 | Introduction To Digital Marketing 101

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll break down the basics of digital marketing to its purest form to give you clarity in direction.

Next, we’ll differentiate marketing and advertising and how the important difference can impact your overall strategy and tactics including email marketing, content marketing SEO, and much more.

Next, you’ll learn the difference between channels, platforms, tools, tactics, and techniques that go into a digital marketing strategy and how to rise above the overwhelm with these 4 Questions Use this introduction and high-level overview to gain clarity on your digital marketing efforts so you can develop an effective marketing strategy to grow your business and brand.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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005 | Brand Strategy Case Study: Southwest Airlines

005 | Brand Strategy Case Study: Southwest Airlines

In this episode, we pull back the curtains on an iconic brand with this brand strategy case study of Southwest Airlines so you can use the strategies and techniques that have made them a success into ...

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004 | How To Create A Brand Strategy In 14 Steps

004 | How To Create A Brand Strategy In 14 Steps

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this episode, I...

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003 | Brand Strategist Imposter Syndrome

003 | Brand Strategist Imposter Syndrome

By the end of this episode, you’ll hopefully have a few psychological shifts that will help you to overcome brand strategist imposter syndrome and help you realise your value and worth. 👉 Learn more:...

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002 | Critical Brand Strategy Elements

002 | Critical Brand Strategy Elements

In this episode of the Brand Master Podcast, you'll learn the 10 critical elements every brand strategy MUST have. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ These are the el...

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001 | Welcome To The Brand Master Podcast

001 | Welcome To The Brand Master Podcast

Hi, I'm Stephen Houraghan from Brand Master Academy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I share what you can expect from the Brand Master Podcast ...

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