164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Jaksot(309)

149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

By the end of this episode, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master...

9 Syys 20216min

148 | How To Use A Multibranding Strategy (With Top Brand Examples)

148 | How To Use A Multibranding Strategy (With Top Brand Examples)

By the end of this episode, you’ll know how multibranding works and when to use a multi-branding strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll discove...

7 Syys 20216min

147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)

147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)

By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.  👉 Learn more: ⁠https://brandmasteracad...

4 Syys 20217min

146 | How To Define Your Core Brand Value

146 | How To Define Your Core Brand Value

By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Fi...

2 Syys 202110min

145 | 7 Branded House Examples For Your Brand Architecture

145 | 7 Branded House Examples For Your Brand Architecture

By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com...

31 Elo 20219min

144 | 8 Types Of Branding For Your Brand Strategy (+ Examples)

144 | 8 Types Of Branding For Your Brand Strategy (+ Examples)

By the end of this episode, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build.  👉 Learn more: ⁠https://brandma...

28 Elo 202111min

143 | How To Create A Brand Positioning Strategy?

143 | How To Create A Brand Positioning Strategy?

By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Firs...

26 Elo 20219min

142 | How To Write A Mission Statement (Top Brand Examples)

142 | How To Write A Mission Statement (Top Brand Examples)

By the end of this episode, you’ll know how to write a brand mission statement for your business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’ll cover the brand s...

24 Elo 20216min

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