EP#28 - Marcel Blok of Change Stranamics

Marcel Block is the owner of Change Stranamics consultancy company which concentrates on helping small to medium-sized businesses in the pet industry figure out their strategic path. He served as President of Iams pet foods international from 1988 to 1992. He is a speaker and author. His articles can be found in the Pet Food Industry publication.

There are a lot of nuggets of information about the industry as a whole in this episode...here are a few very generalized quotes that take us into a deep and truthful conversation.

On innovation: "Nothing much has happened in the last 200 years..."

About pet food: "The origin of the pet food industry was to get rid of waste..."

"There is no regulation that defines human grade as far as I know. So-called feed grade is nutritionally no better or no worse than so-called human grade"

About pet industry marketing: "Claims made for pet food, or anti-claims were related to instilling fear..."

" What can we claim & how can we claim it without too much proof and still make it palatable"

About manufacturers: "we won't forget our independents. Those are the people that helped us in the past, now we are going to help them..." for sure.

Independent retailers: "As soon as the independents fulfill all of these requirements, needs and wants they stop being independent..."

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