Petropolist20 Joulu 2022

Scaling a Woman Owned Pet Brand - Episode 89

Did you know that the majority of female-run and owned businesses are under the moniker of "Small Business" (fewer than 500 employees)?

I often wonder why we choose to remain small - I understand starting small but remaining small is something I was questioning after my conversation with Cindy Dunston Quirk, founder of Scout & Zoe's.

The conversation also took me back to 2011 when I wanted to invest in a home-cooked pet food brand that had just launched 2 years prior - The 2 woman owners were so freaky, frightened, and protective of the two products that they continuously got in their own way during the investment and partnership conversations... At that time I thought they were so ahead of the pet industry's thinking pattern about food that if they got investments, the right partnership and mentoring, and included a cat food in their line of products there could be very profitable magic....but their need to control and be right was too overpowering for the duos' growth and for my sense of self so I threw my hands up and wished them luck. They are still a small...small business and the home-cooked sector in pet food is growing like wildfire with more junk than quality. So as a woman and a business owner and consultant in the pet sector I am going to scream at the top of my lungs and tell women to give up the need to be in control and perfect. Get rid of the riff-raff in your workplace and your mind- you don't need other people's drama, get out of your own way and ask for help. This world is full of opportunities and if you are a creator and a do-er it's time to start kicking ass and taking names. You got it.

Check out Scout & Zoes'and Catazztic Cat treats here

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