Episode 131 - Making the Most of Time Off with Sarah Groen

Episode 131 - Making the Most of Time Off with Sarah Groen

In this featured episode of Hacker Valley Studio podcast, Ron and Chris are joined by Sarah Groen, founder and CEO of Bell & Bly Travel, a luxury travel advisory firm. Bell & Bly Travel helps executives, entrepreneurs, and their families take a holistic view of their vacation planning, allowing them to save time, enjoy amazing experiences they can't plan on their own, and make lasting memories with loved ones. Sarah is a contributing columnist for the CEOWORLD magazine and is the host for the Luxury Travel insider podcast.

In most of our episodes, we talk about work, the grind, and getting better every single day. In this episode, we talk about something a little different; talking about taking time for yourself and maximizing vacations and time off, time with family, friends, and time for experiences.

Sarah is no stranger to experiences; she has traveled the world and is an expert at planning vacations. We brought her into the studio to talk about getting the most out of our time off.

Her background is varied; she has an extremely random resume. She is from South Texas and lives in Houston. She started in the financial world but wanted to get off the corporate rat race track because she didn’t enjoy what she was doing. She went back to business school, not knowing what she wanted to do, but focused on entrepreneurship.

After school, Sarah went back to Houston and did many things, such as investing in an energy software startup and being an accelerator that she co-founded. She worked at Uber - launching and running UberEats in Houston and Phoenix. Finally, Sarah realized that if she was going to put that much time and effort into a business, she wanted it to be her own and build her own equity. So, she started looking into companies to invest in and buy. She finally began to focus on her passion for travel.

She describes herself as crazy about travel and shares how many countries she has visited and continents - and it’s a lot! She is always thinking about where she is going next. It all started due to her early experience where at 15 she went to Germany for an entire summer. She loves planning travel for families who have kids at that age which is an impetus to loving travel. This love led her to use all her free time for travel.

Sarah loves all her travel experiences for so many reasons. Trips fulfill you in many different ways. Her ability to share what she loves led to her acceptance at Stanford. Travel reminds her that she is so small in the world. There are so many other ways to think and live, that when she travels, she is reminded of that.

As the episode progresses, Sarah describes how travel benefits the mind and health. There is a lot of research that shows how vacations and travel is good for you. People need it! One example is neuroplasticity. If something brand new happens, you will remember it more. This keeps your brain more agile and to be more creative. Travel puts you in a different environment and helps create new neuropathways.

It is a fact that Americans are skipping tons of vacation days; there are millions of vacation days left on the table. As that number goes up, all sorts of things are happening such as anxiety, mental health issues and other things that are symptoms of working too hard.

In order to plan travel for groups, they bring people in and ask multiple questions to get to the bottom of what’s most important about this vacation and why. What helps them relax. This helps discover what is needed most by the travelers. Making the most of the vacations is different for every person. Some want to do everything, and some don’t want to do much at all.

The needs are different for everybody! Luxury travel means something different, however. She hesitates to put the word “luxury” in marketing, etc. Generations want different things and luxury means true customization. People don’t want to feel like a number anymore. She is catering toward personalized and customized things.

What does customized mean? How does it get specific? What do people look at? Sarah can do and plan things that are “ungoogleable.” There are so many experiences that can be customized based on interests and passions. These are “behind the scenes” and not amongst the packed tours that one encounters when on typical vacations.

Sarah shares how networking is important in the role as a luxury travel planner. She specializes in clients’ needs and wants, and they plan the world. That can only happen through fantastic networks and partnerships. They have worked with them and keep up with them on a regular basis. They have vetted partners in every corner of the world, and are kept up-to-date and help curate these specific itineraries and ideas. Doesn’t matter if it is art or basketball, they make it happen due to their network.

How people spend their money is personal, but don’t save it for a day you are never going to spend it. If there is something you want to do, make a plan to make it happen. Lay out what you want to achieve in your travel bucket list, and make a plan. Pencil the experiences in that you want to have!

Travel has changed alot since Covid-19. Don’t let it scare you off when you are planning travel. Hotels and airlines and tour operators have adjusted to safety protocols. Safety is different for all people and their wants in regard to the degree of risk they are willing to take. Booking and cancellation policies have flexed greatly. Those dream trips can be planned almost risk-free right now.

When it comes to food, it is trending to having more local cuisine experiences. For instance, going to the market, following a local expert, going to different places and trying different things. It is food combined with stories and history that is the trend.

Sarah is planning our “Think Week”, and we were excited to hear what she had in store for us. She has our interests and general information based on the forms sent to us. The next step is a call to hear what changes from the form and speaking in person. This gives a true vision of what might make sense and then talk about options and possibilities.

Impactful Moments

0:00 - Welcome back to the Hacker Valley Studio

1:26 - This episode features Sarah Groen

2:25 - Where they met Sarah

2:44 - Sarah’s background is extremely varied

3:19 - Where the entrepreneurship started

3:57 - Decided to start focusing on her passion - travel

4:14 - Why travel? What does it mean to her?

5:19 - Most memorable travel experience?

7:40 - How good travel is for you

10:35 - How people get the most out of time off?

13:04 - What does luxury travel mean for clients?

17:57 - How important is networking in this type of role?

20:23 - What would you say to our listeners who want to dip their toes in luxury travel?

22:08 - How travel has changed due to Covid-19.

25:36 - How food fits into travel

27:58 - What’s in store for our “Think Week”

29:29 - Best ways to stay in or get in touch with Sarah

Links:

Learn more about BelleAndBlyTravel

Luxury Travel Insider Podcast on all platforms

@Sarahgoesglobal on Instagram

Learn more about Hacker Valley Studio.

Support Hacker Valley Studio on Patreon.

Follow Hacker Valley Studio on Twitter.

Follow hosts Ron Eddings and Chris Cochran on Twitter.

Learn more about our sponsor ByteChek.

Jaksot(405)

Purple Teaming Is the New Job Security with Maril Vernon

Purple Teaming Is the New Job Security with Maril Vernon

Cybersecurity isn’t just red or blue anymore... it’s purple, white, and deeply human. Maril Vernon, award-winning ethical hacker and Senior Solutions Architect at NetSPI, returns to the Hacker Valley Studio to discuss purple teaming as the most future-proof career path in cyber. She opens up about mentorship, burnout, compensation realities, and how we’re still failing the fundamentals. Together, Ron and Maril dig into what purple teaming really is (and isn’t), why soft skills matter more than ever, and how defenders are the frontline signal source for law enforcement. From guiding her mom into IR to co-founding Mind Over Cyber, Maril embodies what it means to show up for the cyber community and demand more from the culture itself.   Impactful Moments 00:00 - Introduction 01:01 - Maril’s role at NetSPI 03:00 - Why purple skills are future-proof 05:19 - Salary truths in purple teaming 08:30 - Know your value, negotiate wisely 13:07 - How defenders enable law enforcement 16:22 - The real meaning of purple teaming 18:39 - Common misconceptions debunked 24:45 - People are always the soft spot 26:01 - The two security stack must-haves 29:00 - Mom made it to incident response 30:48 - Maril’s mentorship philosophy 34:09 - Why you need to post anyway 36:35 - What Mind Over Cyber is really about 40:00 - CISOs are burning out silently 41:31 - Closing thoughts Links: Connect with our guest, Maril Vernon: https://www.linkedin.com/in/marilvernon   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

26 Kesä 202543min

The AI Gold Rush in Cybersecurity with Chris Cochran

The AI Gold Rush in Cybersecurity with Chris Cochran

The new cybersecurity pioneers aren’t chasing alerts, they’re building with AI. But what happens when tools meant to assist begin making decisions for us? And what skills do we lose when machines fill the gaps we used to grow into? In this episode, Chris Cochran, CEO and Founder of Commandant, returns to Hacker Valley Studio with an insider view on building in the AI boom. He shares why he’s betting on incident response over the “AI SOC,” what it means to use AI with integrity, and how this moment mirrors the early industrial revolutions: chaotic, risky, but ripe with once-in-a-career opportunity.   Impactful Moments: 00:00 – Introduction 02:11 – Launch of Commandant AI 03:06 – Early-stage LLM opportunities 05:26 – Built first AI co-pilot in 4 hours 06:00 – AI bot tops HackerOne leaderboard 07:44 – AI used for and against orgs 10:14 – Focus on incident response, not AI SOC 12:34 – Reducing cost of prolonged incidents 14:01 – Cybersecurity changing every 2 months 16:58 – AI causing rapid skill loss 21:59 – AI-assisted job interviews detected 24:49 – AI lacks business context for blocking 27:30 – Daily AI use pays long-term dividends Links: Connect with our guest, Chris Cochran: https://www.linkedin.com/in/chrishvm/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

19 Kesä 202530min

The AI That Tried to Escape with Ron Eddings

The AI That Tried to Escape with Ron Eddings

What happens when AI refuses to be replaced? This episode kicks off with a chilling real-world example of an AI threatening blackmail—and only gets more intense from there. Host Ron Eddings unpacks the terrifyingly innovative ways AI is altering the cybersecurity threat landscape. From deepfakes convincing enough to fool your own family to auto-summarizing email clients acting as unintentional insiders, the stakes have never been higher. Ron also shares insights from his brand-new book Attack Surface Management, co-authored with MJ Kaufman and published by O'Reilly, and breaks down why the simplest social engineering tactics remain the most dangerous—even in the age of advanced AI. Impactful Moments: 00:00 - Introduction 02:30 - Model Context Protocol explained 05:00 - Google's VEO-3 and fake riot videos 07:00 - Fake Facebook ads pushing malware 09:30 - Social engineering still reigns supreme 13:30 - Using AI to write malicious emails 16:30 - Calendly phishing and credential theft 19:00 - Gemini and the risk of auto-summarization 21:30 - LLM access to your private documents 22:45 - Takeaways and protecting your environment   Links: Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronaldeddings/ Grab a copy of Ron’s new book, “Attack Surface Management: Strategies and Techniques for Safeguarding Your Digital Assets”: https://a.co/d/1nmPod2   Check out the full article on “The Rise of ‘Vibe Hacking’ Is the Next AI Nightmare” here: https://www.wired.com/story/youre-not-ready-for-ai-hacker-agents/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

12 Kesä 202523min

Zero Trust Isn’t a Tool — It’s Everything with George Finney

Zero Trust Isn’t a Tool — It’s Everything with George Finney

What if Zero Trust isn’t a framework, but the only viable cybersecurity strategy—more about people than products? In this episode, George Finney, CISO at the University of Texas System and author of Project Zero Trust, reveals the human-first truth behind the Zero Trust movement, and why it’s not something you buy but something you build. George shares stories from hacking a college database to launching a deepfake of himself trained on his own books, all while breaking down how AI and creativity are reshaping security leadership.     Impactful Moments: 00:00 - Introduction 01:16 - Cyber Hall of Fame recognition 07:00 - Hacked his college to solve mail 09:00 - Took startup job without paycheck 14:14 - Zero Trust is a strategy, not tool 17:00 - Tailoring security like a custom suit 23:29 - AI strategy through Zero Trust lens 29:30 - Built a Zero Trust voice clone hotline 36:00 - You don’t need to be a CISO 38:30 - Why weirdos make cybersecurity stronger Links: Connect with our guest, George Finney: https://www.linkedin.com/in/georgefinney/ Check out George’s books on Amazon: https://www.amazon.com/stores/author/B01MT0C6X3   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

5 Kesä 202540min

Your Two-Year Edge Starts Now with Marco Figueroa

Your Two-Year Edge Starts Now with Marco Figueroa

You won’t be replaced by AI—you’ll be replaced by someone using it better. Returning guest Marco Figueroa is back with a frontline report on the AI agent boom. This isn’t a prediction—it’s a tactical update from someone tracking every release, every benchmark battle, and every edge worth chasing. In this episode, Ron is joined by Marco as he breaks down the rapid evolution of AI agents—from Claude Code to Codex to Google Flow. He explains why general-purpose models are leveling off, how specialized tools are reshaping the landscape, and why creativity is now your most valuable edge. Whether you're in code, ops, or content, your two-year advantage starts right here.   Impactful Moments 00:00 - Introduction 01:08 - AI agents are no longer hype 03:45 - Major LLM releases and what's next 05:32 - The Grok delay and pricing drama 07:30 - Why general models are losing steam 10:50 - Benchmark manipulation and model specialization 14:15 - The future belongs to creatives 22:05 - The next AI drops to watch   Links: Connect with our guest, Marco Figueroa: https://www.linkedin.com/in/marco-figueroa-re/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

29 Touko 202536min

Badge Cloning, Alarm Triggers & Getting Hired to Hack with Greg Hatcher & John Stigerwalt

Badge Cloning, Alarm Triggers & Getting Hired to Hack with Greg Hatcher & John Stigerwalt

Most people think red teaming is digital—until someone bypasses your locks, plants a Raspberry Pi in your server room, and walks out with your data. That’s not sci-fi. That’s White Knight Labs. In this episode, Ron talks with Greg Hatcher and John Stigerwalt, co-founders of White Knight Labs, a boutique offensive security firm built on real-world action. They share high-stakes red team operations—like triggering alarms and dodging police during a break-in—and explain why most companies are wide open to physical and insider threats. This isn’t a theory. It’s what’s happening right now, and it’s being executed with precision and purpose.   Impactful Moments 00:00 - Introduction 02:13 - Origin story of White Knight Labs 08:56 - Why physical red teaming is broken 12:20 - Breaking into a lottery facility 16:00 - Hiding from police mid-engagement 22:30 - Getting hired to breach from inside 25:45 - Hijacking code from offshore devs 33:29 - Real difference: red team vs pen test 35:00 - Get in touch with WKL   Links Connect with our guests! Greg Hatcher: https://www.linkedin.com/in/gregoryhatcher2/ John Stigerwalt: https://www.linkedin.com/in/john-stigerwalt-90a9b4110/ Learn more about White Knight Labs: https://www.whiteknightlabs.com   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

22 Touko 202537min

Building Cyber Resilience Through Culture with David Shipley

Building Cyber Resilience Through Culture with David Shipley

What if fixing cybersecurity wasn’t about more tools, but about unlocking human potential?  In this episode, Ron Eddings welcomes back David Shipley, CEO and Field CSO of Beauceron Security, for a conversation on the real force behind security resilience: people. Together they expose the failure of "reactive" cybersecurity strategies, drawing parallels with preventative healthcare — and explain why culture, psychological safety, and behavior change are the true secret weapons.  Impactful Moments: 00:00 - Introduction 01:36 - The true meaning of "people in cyber" 03:13 - Cybersecurity’s flawed healthcare analogy 07:31 - Nutrition for cyber: proactive strategies 10:00 - MSPs: why selling tools isn’t enough 16:22 - Measuring culture, not just clicks 19:12 - Why people really click phishing emails 23:59 - Building psychological safety in security 30:30 - Celebrating human wins in security 34:00 - The future: empathy, transparency, trust Links: Connect with our guest, David Shipley: https://www.linkedin.com/in/dbshipley/ Learn more about Beauceron Security here: https:///www.beauceronsecurity.com/partner Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

15 Touko 202544min

Ditch the Spreadsheets: Smarter Crypto Security with Michael Klieman

Ditch the Spreadsheets: Smarter Crypto Security with Michael Klieman

Still tracking certificates in a spreadsheet? You’re not alone—and there’s a better way. In this special episode from RSA 2025, Ron sits down with Michael Klieman, Global Vice President of Product Management for Digital Security Solutions at Entrust, to discuss how leading organizations are rethinking cryptographic security. From simplifying certificate management to preparing for a post-quantum future, this conversation covers real-world risks, surprising breach stories, and practical steps for bringing order to crypto chaos—without the stress.   Impactful Moments: 00:00 – Introduction 04:00 – Three major problems with crypto today 06:45 – Certificates often missing from inventories 08:30 – Managing EV charging infrastructure with spreadsheets 11:00 – The two biggest certificate-related risks 12:50 – Expired certs can tank brand trust 14:45 – Automation usually comes after spreadsheets 16:30 – Why quantum risk grows every year 18:15 – Start with a cryptographic inventory 20:30 – Nation-state threats and critical infrastructure 22:15 – AI could fast-track quantum breakthroughs 24:45 – Entrust’s new unified crypto security platform 26:35 – One question every CISO must answer in 2025   Links: Connect with our guest, Michael Klieman: https://www.linkedin.com/in/mklieman/ Learn more about Entrust at: https://www.hackervalley.com/entrust   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

8 Touko 202529min

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