The Human Risk Podcast23 Loka 2021

Professor Ian McCarthy on the business of being counter-intuitive

How can counter-intuitive thinking help us to make better business decisions? It’s something that Professor Ian McCarthy explores in his research.

Ian has been on the show before, talking about his research Into workplace bullshit. You can hear that episode here 🎧 👉 https://www.humanriskpodcast.com/professor-ian-mccarthy-on-workplace/

On this episode, we begin by catching up with Ian’s work on bullshit and find out why several large companies are getting his help to run bullshit audits.

We then explore the first of several counter-intuitive ideas.

If you’re a company and you own some intellectual property — your logo or brand imagery, for example — then conventional wisdom says that you should pursue anyone who tries to infringe your rights. But there are many situations where that might not actually be the best thing to do. Ian talks us through the idea of open branding.
You can read the research on that here:https://www.sciencedirect.com/science/article/abs/pii/S0007681320300938?via%3Dihub

After that, we explore social media, and I get Ian’s thoughts on how companies and individuals might respond to it. Amongst other insights, Ian highlights how far from thinking of social media as a risk to be mitigated, there are counter-intuitive strategies available to companies who embrace it. Why might you, for example, want to use it to leak information that historically might have been considered trade secrets? You can learn more about that here: https://www.slideshare.net/IanMcCarthy/were-leaking-and-everythings-fine-how-and-why-companies-deliberately-leak-secrets-57447908?

Then we look at Ian’s field, and he explains why he’s a huge proponent of open academia. It’s another concept that involves overturning conventional wisdom.
 To see more of Ian’s research, visit; https://sfu.academia.edu/IanMcCarthy

You can find him on social media: Twitter: https://twitter.com/Toffeemen68
LinkedIn: https://www.linkedin.com/in/ianmccarthy1/

In our discussion, we refer to Led By Donkeys - https://www.ledbydonkeys.org/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Florentin Blanc on Regulatory Responses to COVID 19

On this episode, I speak with Florentin Blanc who is a Senior Policy Analyst at the OECD. In his work, he explores the effectiveness of regulation. Recently he has been looking at how different coun...

9 Kesä 202057min

Professor J S Nelson on Workplace Surveillance

This episode is a cross-cast of Episode 10 of the Breaking The Fever Podcast.It features JS Nelson, Associate Professor of Law at Villanova University, Pennsylvania who speaks about her work on survei...

5 Kesä 20201h 16min

Dr Grace Lordan on Inclusion: what is it & why do we need it?

In this episode I speak to Dr. Grace Lordan who is an Associate Professor in behavioural science at the London School of Economics. She is an economist by background, and her research is focused on un...

5 Kesä 20201h 5min

Dom Joly on Trigger Happy TV & Dark Tourism

What can a comedian, travel writer and hidden camera TV star teach us about human risk? A lot. On this episode, I speak to comedian and travel writer Dom Joly to gain his insights. We explore the psy...

3 Kesä 20201h 2min

Rory Sutherland on Compliance

On this episode, I speak with Behavioural Science (BeSci) guru and Advertising expert Rory Sutherland. He's the Vice Chairman of Ogilvy and the founder of its BeSci practice. He's also a prolific th...

31 Touko 20201h 2min

Professor Benjamin van Rooij on COVID Compliance

On this episode, I speak with Professor Benjamin van Rooij who specialises in exploring the impact Laws have on Human Behaviour. He's recently been doing some research into the impact of COVID regula...

25 Touko 20201h 4min

Professor Catherine Sanderson on the Bystander Effect

Why is it that we behave differently in groups to the way we behave individually? In particular, why do so many people become bystanders when they see things they could intervene to prevent?On this ep...

24 Touko 202055min

Richard Chataway on The Behaviour Business - using Behavioural Science for business success

How can Behavioural Science help business? On this episode, I speka with Richard Chataway who is a Behavioural Science practitioner that has recently published a book called "The Behaviour Business".I...

22 Touko 202059min