The Human Risk Podcast26 Elo 2022

Paul Craven & Rory Sutherland on Magic & Alchemy

What do Magic and Alchemy have to do with human decision-making?

This episode — the 200th! — is the second part of a discussion with Paul Craven and Rory Sutherland. If you missed the first episode, I recommend starting with that, as some topics flow across both halves. You'll find it here:
https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/

Paul began his career in Finance with over 30 years working for Schroders, PIMCO and Goldman Sachs and now works in Behavioural Science. Rory is the author of Alchemy: The Surprising Power of Ideas That Don't Make Sense and the Vice Chairman of Ogilvy.

Links that are relevant to the show:

Paul Craven - https://www.paulcraven.com/

Rory Sutherland - https://www.linkedin.com/in/rorysutherland/?

Rory's book Alchemy - https://www.penguin.co.uk/books/430379/alchemy-by-rory-sutherland/9780753556528

The Walton Ten Foot Rule - https://www.walmartmuseum.com/content/walmartmuseum/en_us/timeline/decades/1980/artifact/2648.html#:~:text=The%2010%2Dfoot%20Rule%20is,if%20I%20can%20help%20them.%E2%80%9D

Deirdre McCloskey on 'Sweet Talk' - https://www.deirdremccloskey.com/docs/humanomics.pdf

An interview with Kumal Gahotra of Ford where he talks about the emotions involved in customer's car purchasing decisions: https://s23.q4cdn.com/799033206/files/doc_events/archive/Ford-2019-JPM-Auto-Conference-Transcript.pdf

An article on FAB - Features, Advantages & Benefits - https://www.scottyschindler.com/selling-with-fab-features-advantages-and-benefits/

The David Ogilvy advertisement for Rolls Royce that references the noise the clock makes: https://swiped.co/file/rolls-royce-ad-by-david-ogilvy/

The Chanson de Roland - https://en.wikipedia.org/wiki/The_Song_of_Roland

Jean-Paul Sartre - https://en.wikipedia.org/wiki/Jean-Paul_Sartre

The Theatre of the Absurd - https://en.wikipedia.org/wiki/Theatre_of_the_absurd  Franz Kafka - https://en.wikipedia.org/wiki/Kafka

Tristan Harris' article on how technology is hijacking our minds - https://medium.com/thrive-global/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3

Morgan Housel's book The Psychology of Money - https://www.google.co.uk/books/edition/The_Psychology_of_Money/5HrrDwAAQBAJ?hl=en&gbpv=0

A video demonstrating Tesla's Dog Mode - https://youtu.be/T2rbdMlmpYY

Joshua Jay 'How Magicians Think' - https://www.vanishingincmagic.com/magic-books/how-magicians-think/

Scott McCloud's book 'Understanding Comics' - https://scottmccloud.com/2-print/1-uc/index.html

To hear previous episodes of the show featuring:

Paul - https://www.humanriskpodcast.com/paul-craven-on-magic-money/

Rory - https://www.humanriskpodcast.com/rory-sutherland-on-compliance/

Rory & Gerald Ashley Part One - https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley/

Rory & Gerald Ashley Part Two - https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/

Paul & Gerald Ashley Part One - https://www.humanriskpodcast.com/gerald-ashley-paul-craven/

Paul & Gerald Ashley Part Two - https://www.humanriskpodcast.com/paul-craven-gerald-ashley/

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Will Tarrant on Service: Closing the gap between brand promise and reality

What makes great service? It’s one of those things we instantly recognise when we experience it, but struggle to define. And while organisations spend huge amounts of time trying to design seamless cu...

8 Touko 1h

Dr Carissa Véliz on Prophecy

What if prediction isn’t about knowing the future, but controlling it? On this episode, I'm joined by a leading thinker on digital ethics, privacy and technology to explore the idea of prophecy.Episo...

25 Huhti 1h 2min

Dr C Thi Nguyen on How to stop playing someone else's game

We like to think we choose what matters. But what if the goals we’re chasing… aren’t actually ours?Episode Summary My guest on this episode is Dr. C. Thi Nguyen, philosopher and author of The Score: H...

12 Huhti 1h 8min

Phil Dobson on Cognitive Leadership

We tend to assume that if we’re working hard, we’re working well. But what if that isn’t true?Episode SummaryMy guest on this episode is Phil Dobson, author of The Brain Book and founder of Brain Work...

4 Huhti 1h 9min

Professor Mark Stoyle on The Western Rising of 1549

What lessons does a religious protest that led to an uprising in 1549 have to do with human risk?At first glance, not very much. It’s easy to see it as a distant historical event — something about re...

22 Maalis 1h 4min

Jeffrey Ludlow on What A Sign Is...

What exactly is a sign? At first glance, that might sound like a strange question. Signs are everywhere: telling us where to go, what to do, what not to do, and sometimes what might happen if we igno...

14 Maalis 1h 4min

Marc Ross on The Art of The Negroni

What Can a Cocktail Teach Us About Curiosity and Creativity? At first glance, documenting Negronis around the world might sound like a frivolous hobby. But could a simple cocktail become a vehicle for...

7 Maalis 45min

Tom & Sue Hardin On Wired On Wall Street

What’s the difference between a mistake… and a bad decision? My guest knows this only too well. Tom Hardin has been on the show several times before. As Tipper X, he wore a wire for the FBI and helped...

28 Helmi 1h 15min