The Human Risk Podcast4 Helmi 2023

Marc Ross on Communication Strategy

My guest Marc Ross is aa senior geopolitical strategist and communications executive that helps companies and politicians get their message across. As you’ll hear on the show, Marc specializes in navigating today's interconnected business environment with geopolitical intelligence, strategic planning, economic diplomacy, and communications and has extensive experience with global Fortune 100 companies, trade associations, and national political campaigns in the US and UK.

In our discussion, we explore Marc’s experience in helping politicians on the campaign trail he tells me which ones he thinks are good at communicating and which ones need a bit of help. How has communications shaped the war in Ukraine and what are the ways in which people who aren’t natural-born communicators can get their message across? As Marc explains, it's no good if you’re a politician with great ideas if you can’t get elected to implement them.

We also talk about companies and some of the differences between the way politicians and corporate leaders communicate. You’ll learn why sometimes the art of the communications strategist is to keep things out of the news and whether spin doctors deserve the reputation they have.

To find out more about Marc visit: https://www.caracal.global.

You'll also find him on LinkedIn: https://www.linkedin.com/in/marcaross/

To hear the podcast Marc records with Gerald Ashley:
https://open.spotify.com/show/508cIDKvHZiyhmYhQcqdW1?si=1b812a7e0aca4bb1

For more on my new book 'Humanizing Rules: Bringing Behaviorual Science to Compliance' visit https://www.human-risk.com/humanizing-rules-book

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(368)

Ella Jenkins & Pete Dyson on Why Do Cyclists Run Red Lights?

Why do cyclists in London run red lights? It's against the law, and yet, if you've cycled, driven or just observed London's cyclists, you'll know that many of them don't stop when there's a red light....

31 Elo 202554min

Dr Nuno Reis on Rare Dots

What if the ideas that linger in the back of your mind — the ones you can’t quite explain — are the ones you most need to pay attention to?Episode SummaryIn this episode, I explore that question with ...

24 Elo 20251h 7min

Professor Christian van Nieuwberg on Radical Listening

Is listening a hidden superpower we’ve overlooked? You've heard of Active Listening, but what is Radical Listening and why does it matter?Episode SummaryOn this episode, I’m joined by Professor Chris...

17 Elo 20251h 9min

Dr Sunita Sah on Defiance - how to speak up when it matters

Why do we follow orders or go along with things that feel wrong? Why might defiance be better than compliance? And how can we go about becoming more defiant?Episode SummaryI’ve always been fascinated ...

9 Elo 20251h 2min

Dr Libby Maman on Measuring and (Re-)building Trust

What happens when citizens lose faith in the institutions that serve them? And how can we rebuild that trust?Episode SummaryOn this episode, I'm speaking to someone who cares passionately about this s...

2 Elo 20251h

Iain Morrison on When The Show Mustn't Go On

We’ve all heard the phrase ‘the show must go on’. But when shouldn’t the show go on? To help me answer that, I’m speaking to someone who has spent 35 years managing some of Australia’s most iconic l...

26 Heinä 20251h 5min

Zsike Peter on Thinkbait

What if the real risk of AI isn’t job loss but brain atrophy?Episode SummaryIf you've spent any time on social media recently, you'll be familiar with the flood of low-quality AI-generated sludge. And...

19 Heinä 20251h 9min

Dr Kiran Bhatti & Professor Thomas Roulet on Wellbeing Intelligence

What if we treated mental health like a capability instead of a crisis? On this episode, I'm talking to a business school professor and a counselling psychologist about their new book that looks at pr...

12 Heinä 20251h 2min