The Human Risk Podcast4 Helmi 2023

Marc Ross on Communication Strategy

My guest Marc Ross is aa senior geopolitical strategist and communications executive that helps companies and politicians get their message across. As you’ll hear on the show, Marc specializes in navigating today's interconnected business environment with geopolitical intelligence, strategic planning, economic diplomacy, and communications and has extensive experience with global Fortune 100 companies, trade associations, and national political campaigns in the US and UK.

In our discussion, we explore Marc’s experience in helping politicians on the campaign trail he tells me which ones he thinks are good at communicating and which ones need a bit of help. How has communications shaped the war in Ukraine and what are the ways in which people who aren’t natural-born communicators can get their message across? As Marc explains, it's no good if you’re a politician with great ideas if you can’t get elected to implement them.

We also talk about companies and some of the differences between the way politicians and corporate leaders communicate. You’ll learn why sometimes the art of the communications strategist is to keep things out of the news and whether spin doctors deserve the reputation they have.

To find out more about Marc visit: https://www.caracal.global.

You'll also find him on LinkedIn: https://www.linkedin.com/in/marcaross/

To hear the podcast Marc records with Gerald Ashley:
https://open.spotify.com/show/508cIDKvHZiyhmYhQcqdW1?si=1b812a7e0aca4bb1

For more on my new book 'Humanizing Rules: Bringing Behaviorual Science to Compliance' visit https://www.human-risk.com/humanizing-rules-book

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(378)

Annie Wagstaff on The Joy of Curiosity

What’s the last thing you learned simply because you wanted to know?Episode summaryWhy do we feel the need to justify what we learn? My guest on this episode is Annie Wagstaff, a musician and composer...

23 Elo 1h

Paul Craven on Living With Uncertainty

What happens when someone who spends his life thinking about risk, decision-making and human behaviour is confronted with an uncertainty he simply can’t control?Episode summaryMy guest is Paul Craven,...

15 Elo 51min

Benji Wilson on why we rate everything

Why do we rate everything and why do we do so on a scale of one to five stars? What happens when systems designed to help us make better choices start influencing our behaviour in ways we don’t necess...

8 Elo 1h 4min

Mark Heywood on The Stories We Tell About Ourselves

What parts of yourself have you learned to hide in order to be taken seriously? My guest on this episode is Mark Heywood, a friend of the show, returning guest and someone I've collaborated with on a ...

2 Elo 1h 21min

Gill Kernick on Grenfell - the disaster we still haven't learned from

When something goes badly wrong, we investigate it. Reports are written. Recommendations are made. Lessons are identified. But do we actually learn them?Episode SummaryReturning to the show, Gill Kern...

21 Heinä 57min

Anna Rössler on Finding Your Voice — Online, On Stage and At Work

What does jazz singing have to do with LinkedIn? More than you might think. This week's guest, Anna Rössler, has built a career helping senior leaders find their voice online while simultaneously deve...

5 Heinä 1h 1min

David Grosse on The Unconvention

What happens when two people who spend their careers thinking about human behaviour meet in a London pub and start complaining about conferences? Apparently, they decide to organise one.Episode Summar...

25 Kesä 48min

Freewheeling on Human Risk with Thomas Ableman

Why is it so hard to stop people playing vides, music or phone calls out loud on public transport — and what does that tell us about changing human behaviour? Show Summary This episode of The Human Ri...

11 Kesä 45min