029 - Labels - Adam Alter

029 - Labels - Adam Alter

I did something this week that I’m sure many people secretly do every day. I stopped, talked to myself for a moment, and checked to see how much slack was in the leash I keep on my tongue.



I was reminded that I need to do that from time to time, or at least I believe that I do, by a bit of news that was passed around for a few days this week. The reports said that one of the government’s most prestigious energy laboratories was working to eradicate the Southern accent – not from the planet, mind you, just from employees who had requested the service.



The Oak Ridge National Laboratory is a place where Nobel laureates hang out. It’s a place where thousands of scientists work daily trying to solve some of the world’s most serious problems. It has, according to the website, a $1.46 billion annual budget. This week, NPR reported that the Tennessee laboratory swiftly canceled its plans to hold a six-week course aimed at reducing the Southern drawl among employees. They explained to reporters that the course was created at the request of employees, not the lab, and that it was also shot down by other employees who found the idea offensive.



I learned through this reporting that there are professional twang assassins who go around to businesses and large organizations like this one helping people neutralize and flatten their native lilts and inflections. Not just the Southern accent either, if your organization is chugging along thanks to regional dialects weighted down with negative associations, professionals can help rid you of that baggage.



I have to admit, it bothers me that brilliant scientists would be self-conscious about droppin’ the letter g, and leaving behind a trail of y’alls during lectures about spallation neutron sources and high flux isotope reactors. But, I get it. I feel for them. If I hadn’t spent so much time over the years working to flatten out my own Southern accent, and if I knew what a high flux isotope reactor was, I might consider taking that course.



I don’t hate the Southern accent. I’m not ashamed of it. I share my motivations with Stephen Colbert who explained why he flattened out his tongue back in 2006 in an interview with 60 Minutes. When Morley Safer asked him why he didn’t sound like other people from South Carolina, Colbert said, “At a very young age, I decided I was not going have a southern accent. When I was a kid watching TV, if you wanted to use a shorthand that someone was stupid, you gave the character a Southern accent. Now that’s not true. Southern people aren’t stupid, but I didn’t want to seem stupid. I wanted to seem smart.”



I want to seem smart too, or, at least, not dumb. That’s why I hide my accent and occasionally reel it back in when I notice it’s getting too frisky. The Southern accent tells people you are from the South, and being from the South labels you with an assortment of negative associations, and the associative architecture of memory causes people to involuntarily, unconsciously, invisibly change they way they think, feel, and behave once such a label worms its way into the brain.



Consider these two phenomena – the Baker/baker paradox and the halo effect. The Baker/baker paradox describes how subjects in studies tend find it very difficult to remember last names like Farmer or Baker but find it very easy to remember that each person was a baker or a farmer. The last names are part of weak networks with few nodes while the professions are part of vast networks with constellations of nodes connected to ideas all over the mind. How many Farmers can you name? How many items can you name that you might find on a farm? The stronger the network, the easier it is to think about something, to remember it, and to feel whatever your culture and upbringing has primed you to feel about it. That’s why the halo effect is so powerful. In what is now known as The Hannah Study, subjects watched as a young girl answered a series of difficult questions correctly and a se

Patreon: http://patreon.com/youarenotsosmart


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314 - Fluke - Brian Klaas (rebroadcast)

314 - Fluke - Brian Klaas (rebroadcast)

In this episode we sit down with Brian Klaas, author of Fluke, and get into the existential lessons and grander meaning for a life well-lived (once one finally accepts the power and influence of randomness, chaos, and chance). In addition, we learn not to fall prey to proportionality bias - the tendency for human brains to assume big, historical, or massively impactful events must have had big causes and/or complex machinations underlying their grand outcomes. It’s one of the cognitive biases that most contributes to conspiratorial thinking and grand conspiracy theories, one that leads to an assumption that there must be something more going on when big, often unlikely, events make the evening news. Yet, as Brian explains, events big and small are often the result of random inputs in complex systems interacting in ways that are difficult to predict.Previous EpisodesBrian KlaasFlukeHow Minds ChangeDavid McRaney’s TwitterDavid McRaney’s BlueSkyYANSS TwitterYANSS FacebookNewsletterKittedPatreon  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Touko 202554min

313 - The 3.5 Percent Rule - Erica Chenoweth

313 - The 3.5 Percent Rule - Erica Chenoweth

If you want to overthrow a dictator, resist an authoritarian regime, or create a movement that can change the national status quo, you don't need half the country, you only need 3.5 percent of the population to join – but there are some caveats, and Erica Chenoweth whose research led to the discovery of the 3.5 Percent Rule, explains them to us in this episode.Previous EpisodesErica Chenoweth's WebsiteWhy Civil Resistance Works (the paper)Why Civil Resistance Works (the book)The TED TalkThe Q&AHow Minds ChangeDavid McRaney’s TwitterDavid McRaney's BlueSkyYANSS TwitterYANSS FacebookNewsletterPatreon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

12 Touko 202559min

312 - Chaos and Complexity - Neil Theise (rebroadcast)

312 - Chaos and Complexity - Neil Theise (rebroadcast)

Professor Neil Theise, the author of Notes on Complexity,  provides an introduction to the science of how complex systems behave – from cells to human beings, to ecosystems, the known universe, and beyond – and we explore if Ian Malcolm was right when he told us in Jurassic Park that "Life, um, finds a way."Previous EpisodesNeil Theise's WebsiteNotes on ComplexityConway's Game of LifeThe Santa Fe InstituteTechnosphereHow Minds ChangeDavid McRaney’s TwitterYANSS TwitterNewsletterPatreon Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Huhti 202559min

311 - Cascades of Change - Greg Satell (rebroadcast)

311 - Cascades of Change - Greg Satell (rebroadcast)

In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.• Special Offer From Greg Satell• Greg Satell's Website• Greg Satell's Blog• Greg Satell's Twitter• Newsletter• How Minds Change• David McRaney’s Twitter• Kitted• YANSS Twitter• Show Notes Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Huhti 20251h 6min

310 - Align Your Mind - Britt Frank

310 - Align Your Mind - Britt Frank

Therapist, teacher, speaker, and trauma specialist Britt Frank tells us all about her new book, Align Your Mind, an all-access pass to understanding, befriending, and leading the multiple voices within yourself.Grounded in the latest research on Parts Work and Internal Family Systems, and offering proven techniques from Frank’s clinical practice and personal challenges, this engaging guide is a user manual to your own mind—and presents a road map for finding peace, confidence, and a deeper understanding of who you truly are.Previous EpisodesBritt Frank’s PracticeAlign Your Mind WebsiteBritt Frank’s InstagramHow Minds ChangeNewsletterDavid McRaney’s TwitterDavid McRaney's BlueskyYANSS Twitter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

31 Maalis 20251h 12min

309 - They Thought We Were Ridiculous - Andy Luttrell (rebroadcast)

309 - They Thought We Were Ridiculous - Andy Luttrell (rebroadcast)

In 1974, two psychologists, Daniel Kahneman and Amos Tversky, as the New Yorker once put it, "changed the way we think about the way we think." The prevailing wisdom, before their landmark research went viral (in the way things went viral in the 1970s), was that human beings were, for the most part, rational optimizers always making the kinds of judgments and decisions that best maximized the potential of the outcomes under their control. This was especially true in economics at the time. The story of how they generated a paradigm shift so powerful that it reached far outside economics and psychology to change the way all of us see ourselves is a fascinating tale, one that required the invention of something this episode is all about: The Psychology of Single Questions.They Thought We Were RidiculousOpinion ScienceBehavioral GroovesHow Minds ChangeShow NotesNewsletterPatreon   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Maalis 20251h 12min

308 - Magical Thinking - Matt Tompkins

308 - Magical Thinking - Matt Tompkins

In this episode, the story of Clever Hans, the horse who changed psychology for the better. We also sit down with psychologist and magician Matt Tompkins. Matt is the author of The Spectacle of Illusion, a book about the long history of the manipulation of our own magical thinking and how studying deception can help us better understand perception, memory, belief, and more.How Minds ChangeDavid McRaney’s BlueSkyDavid McRaney’s TwitterYANSS TwitterMatt TompkinsThe Spectacle of IllusionPrisoners of SilenceClever HansWilhelm von OstenCarl Sagan QuoteScience of Magic AssociationSociety for Psychical ResearchSkeptical Inquirer MagazineHoudini's Debunking Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

3 Maalis 20251h 19min

307 - Concordance Over Truth Bias

307 - Concordance Over Truth Bias

In this episode, we sit down with three disinformation researchers whose new paper found something surprising about both our resistance and our susceptibility to both true news we wish was fake and fake news we wish was true.Our guests are three of the scientists exploring a newly named cognitive distortion, one that every human being is prone to exhibiting, one that is so common and so easily provoked that nefarious actors depend on it when distributing disinformation and propaganda.Samuel Woolley, Katie Joseff, and Michael Schwalbe will share their methods, findings, and takeaways. They will also explain the troublesome nature of something they are calling concordance over truth bias – a distortion that most often appears in those who have the most (undeserved) confidence in their own (not-so-objective) objectivity. - How Minds Change- Show Notes- Newsletter- David McRaney's BlueSky- David McRaney’s Twitter- YANSS Twitter- Why Do We Share Our Feelings With Others?- Concordance Over Truth Bias- Samuel Wooley- Katie Joseff- Michael Schwalbe- Geoffrey Cohen Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Helmi 20251h 9min

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