#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation
#BTSPodcast3 Kesä 2019

#16: Genevieve Ascencio, VP @ Golin, on strategy, learning the agency business, & planning for innovation

Genevieve Ascencio is a VP at Golin, a public relations agency, where she heads up their Mountain Dew account. She has a deep background in strategy, as the former VP of Digital at Factory PR, where she focused largely on public relations, influencer activations, and digital marketing for fashion and retail brands.
Genevieve is a social media and digital marketing specialist with a propensity for building agile online marketing campaigns that encourage interaction with target consumers. She is also an adjunct instructor at Fashion Institute of Technology, and is the founder of Tee Chérie, a clothing company that celebrates Haitian culture through style.

On this episode, she shares her perspective on what her role as a VP is, what strategy is, communication preferences around risk, planning for innovation, and how she has layered on the roles of spouse and parent on top of her career.

This episode kicks off a series that focuses on careers in strategy, how strategists define their jobs, their approach, and so much more.

Follow Genevieve:

Genevieve Instagram: https://instagram.com/thatgenevieve

Genevieve Twitter: https://twitter.com/thatgenevieve

Genevieve LinkedIn: https://www.linkedin.com/in/genevieveascencio/

Tee Chérie Instagram: https://www.instagram.com/teecheriestyle/

Follow #BTSPodcast and share what you learned and what you’d like to learn:

Twitter: https://twitter.com/btsthepodcast

Instagram: https://www.instagram.com/btsthepodcast/

Facebook: https://www.facebook.com/btsthepodcast/

LinkedIn: https://www.linkedin.com/company/19055475/

Subscribe to #askamillennial for content marketing highlights, definitions in pop culture, and internet highlights: bit.ly/askamillennial

Follow host Lynae Cook

Twitter: https://twitter.com/lynaecook

Instagram: https://www.instagram.com/lynaecook/

Facebook: https://www.facebook.com/lynaecook

LinkedIn: https://www.linkedin.com/in/lynaecook/

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#57: Artist & UCLA MFA Candidate Nehemiah Cisneros

#57: Artist & UCLA MFA Candidate Nehemiah Cisneros

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#56: Talent Manager Matt Meyerson

#56: Talent Manager Matt Meyerson

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#55: Dignity & Autonomy in Housing with Sua Hernandez of El Sereno Community Land Trust

#55: Dignity & Autonomy in Housing with Sua Hernandez of El Sereno Community Land Trust

Sua Hernandez is the Director of Housing Resilience & Executive Administrator at El Sereno Community Land Trust. She’s been working in affordable housing since the late 90s and is an alumni of Occiden...

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#54: Award-Winning Journalist, Cerise Castle

#54: Award-Winning Journalist, Cerise Castle

Cerise Castle is a multi-award winning journalist best known for her research & reporting around LASD Gangs. She’s been published by VICE, LA Times, LA Mag, HBO, NPR, & Wondery Media. In this episode ...

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#53: Comedian & Wrestler, Jay Washington

#53: Comedian & Wrestler, Jay Washington

Jay Washington is a comedian, actor, & former wrestler. You may have seen him in Spike Lee’s Chi-Raq or American Gigolo. We talk about parenting as an entertainer, leaving wrestling, finding the right...

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#52: Grief, Death, & the Eco-Friendly Burial with Laura Sullivan Cassidy

#52: Grief, Death, & the Eco-Friendly Burial with Laura Sullivan Cassidy

Culturalist, journalist, creative coach, grief coach, and multi-media artist Laura Sullivan Cassidy discusses her work around grief, death, & dying, as well as what Recompose does and how states are s...

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#51: Host & Streamer, Annie Cruz

#51: Host & Streamer, Annie Cruz

Annie Cruz is a streamer, horror fanatic, and host. We talk about wrestling, her life after the adult entertainment industry, streaming, and a ton more.  Follow Annie: Instagram.com/AnnieCruz https://...

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#50: Sex Educator, Brittinae Bell: Dispelling Misinformation & Prioritizing Education

#50: Sex Educator, Brittinae Bell: Dispelling Misinformation & Prioritizing Education

Brittinae has a Masters Degree in Health Science and works building sex ed curriculums. In this conversations she dispels common misconceptions about Plan B & birth control, explains why she decided t...

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