Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Kesä 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1191)

Caffeine Cast: What if You Died at 40? R.I.P. Alexander McQueen. How to REALLY Live [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: What if You Died at 40? R.I.P. Alexander McQueen. How to REALLY Live [Business, mindset, entrepreneur, disruptors]

Genius and tragedy often go hand in hand, no more so than in the life of the fashion designer Alexander McQueen. Rob talks through his love of a documentary about his life and ultimately his tragic death. Rob brings you nine observations from this documentary that have made him think, and want to learn more about best to be successful in business and life. Can learning from the life of a tortured genius help you in your life and business? KEY TAKEAWAYS He made people feel something. McQueen wanted to provoke emotion. The enemy for McQueen was apathy, it was in the middle. He wanted people to love his work or hate it as long as they felt something. Death is in the middle for business. I took a lot more risks when we started the business than we do now 13 years later. He had a very dark side to his nature. There are dark sides to everyone. Wrestling with boredom, guilt, envy and all these emotions that every human being does. Every human being has every human trait. We are all wrestling with the darker sides to our nature. We shouldn’t hide from either of them. We have to balance it. McQueen pushed people away. He was so engrossed in his work that he pushed others away. No-one betrays you, people are only loyal to themselves. People can get very negative when they feel betrayed but you can’t do anything about other people. Remember your selfish when you employ someone you are leveraging them, and commercialising them. Whether this is real or not it’s a better way to think, there is less stress and anger this way. Mentors, Partners and Collaborators are vital. You cannot do this alone. You need people around you. There is no-one who is successful who hasn’t had mentors and collaborators. Alexander McQueen had fierce, helpful and expert mentors throughout his career. Financial Backing. Fashion designers often find it hard to monetize, and an over-focus on the creative side. McQueen got serious investment from Gucci, which allowed him to do amazing fashion shows. Whether you embrace backing through gritted teeth or embrace it wholeheartedly, it can help you deliver your goals. He didn’t have enough time off. McQueen was in an endless cycle of work. He did 14 different shows a year with three different labels. He felt he had no choice but to keep on working. He was advised to take a year out but he didn’t take that advice. It’s ok to take a break from your business. Massive need for too much control. This made great art, and catwalk. He had to have control over every aspect of his work and life. You are bigger, stronger and wiser if you ask other people to do things for you. Warhol and Damien Hirst had other people to paint their art. You don’t want to feel like you’re on a hamster wheel. McQueen was never able to talk about his feelings. It’s best to embrace your demons and talk about them. Take that emotion, and put it into your art and business. We are all tortured in some way and if we bottle it up, it will not help. If you share, solutions will come to the fore. When McQueen was mastering his emotions he was courageous?   BEST MOMENTS ‘Death is in the middle for Business.’ ‘How can we get close to genius without the tragic end to the story.’ ‘Every human being has every human trait.’ ‘We are all wrestling with the darker sides to our nature.’ ‘We shouldn’t hide from either of them’ ‘No-one betrays you, people are only loyal to themselves.’ ‘How can I help meet other people’s needs.’ ‘Entrepreneurs are not self-made.’ ‘The commercial sides of the business are as important as the creative.’ ‘You’ve got a hobby if you don’t embrace the commercial side of business.’ ‘It’s ok to get away, the world will carry on.’ ‘Let go of that over-control.’ ‘Most entrepreneurs are creatives.’ ‘There is art in Business, and Business in Art.’ ‘What you will resist, will persist.’ ‘Make people feel something.’ ‘Allow your light to shine.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Tammi 201931min

Experimental Celebrity Podcast: Rob Mixing With The Stars [Business, mindset, entrepreneur, disruptors]

Experimental Celebrity Podcast: Rob Mixing With The Stars [Business, mindset, entrepreneur, disruptors]

CROSSING OVER!In a first for both podcasts, Rob Moore along with Jake Woods and Spencer Oliver from the Pound for Pound podcast join together to discuss what business and sports share in a crossover episode. In this highly informative and entertaining episode, they share with us how two subjects that at first may appear to be far removed from each other actually share much common ground. This is a must listen for anyone who wants to experience a good podcast and an amazing introduction to the hosts of both The Disruptive Entrepreneur and Pound for Pound. KEY TAKEAWAYS• Secrets of a Good PodcastYou need to be knowledgeable and passionate about the subject. It’s an opportunity to share your story and the stories and journeys of guests. Podcasts can effectively mix education with entertainment to engage the listeners. Unlike media and television which go through lots of editing podcasts can be raw and unedited providing the audience with a very honest form of communication. As nothing has been taken out, nothing has been twisted or scripted and listeners identify positively with this format. It is a very personal and intimate medium and feedback through social media enables you and your listeners to become a close community. Listeners can feel very included if the content comes from them and It’s an opportunity for you to share your journey of how you solved similar challenges in your own life. Inviting listeners to be part of shows is a good opportunity to interact directly with your audience and is about being very accessible. • Mind SetThe business and boxing world share commonality with regard to a successful mindset. In boxing it differentiates the challenger and the champion, in business, it is the desire in the person who perseveres. There’s fear in everything we do and it’s how you handle and embrace fear that is very similar across boxing and business. Those who learn how to control it, conquer it, and keep it quiet are successful in business and this is also the approach necessary in boxing. When success and drive are considered, we assume it’s a one-sided equation of what we want to achieve when actually it's us reacting to what we haven’t achieved. The key to a positive mindset is to accept your circumstances and situation and understand this is where you get your drive from. It is about acceptance and celebration of who you are and a fundamental belief in yourself. Everyone has a set of skills that are unique, and this makes each person valuable to society. • MentorsSo many people lack direction and never find their set of skills. Having a mentor in your life can help you to see all the possibilities. Developing a mindset where everyone is your mentor can be vital to success providing you make sure to listen carefully. • Finding YourselfA setback often results in not being sure about who you are any more. The most important question to ask and keep asking is what do I want to do with my life? It can be difficult to accept the end of something if you don’t have any direction. When making a transition is important to have a plan, develop multiple streams of income and be flexible. BEST MOMENTS‘Got to try these new things otherwise we don’t progress forward’ ‘Want to educate but put a smile on peoples’ faces as well’‘You’ve got to be interested to be interesting’‘So much enjoyment out of doing it but it has to be a subject you are passionate about’ ‘There is a balanced upside to every downside’‘Channelling that energy from the ring into finding myself’‘I just live for the day, I was given a second bite of the cherry’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUESTSAward-winning actor Jake Wood and his best mate, ex European Super Bantamweight Champion Spencer Oliver host the boxing podcast Pound for Pound. CONTACT METHOD Pound For Pound FacebookPound for Pound podcastJake Wood TwitterSpencer Oliver Twitter disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Tammi 20191h 32min

Alain Robert: Interview With Human Spiderman, Climbed Over 160 Buildings With NO Safety Equipment [Business, mindset, entrepreneur, disruptors]

Alain Robert: Interview With Human Spiderman, Climbed Over 160 Buildings With NO Safety Equipment [Business, mindset, entrepreneur, disruptors]

Fear is something that we all feel, especially as entrepreneurs, as we are taking calculated risks every day. In this episode, Rob interviews urban climber Alain Robert aka ‘The Human Spider’ from his home in Bali. Alain talks about his passion for climbing, how he overcame a fear of heights as a child and how he’s managed to monetize and live off what he enjoys doing. If you want to learn how to conquer your own fear of taking risks, this is the episode for you. Can you live your life as if your climbing a building without a safety rope? KEY TAKEAWAYS How do you deal with fear and conquer that fear? Fear is never that complicated. I started to climb because it’s my dream. I watched a film when I was a child, in the film a plane crashed and some people were climbing a mountain to rescue the passengers. That really inspired me. When I was 11 I started to climb. Each climb I am trying to realise a dream. I was afraid of heights as a kid so I climbed to overcome that fear which essentially is a fear of dying. Deep down your brain knows the consequences of falling. Why did you choose climbing? I enjoy it. Finding the resources in myself. I enjoy taking a calculated risk, pushing the envelope and I’m good at it. I enjoy it because it keeps me alive. Some people don’t need to be close to the limit of life but I do, I need to be close to my limit. Is there a paradox in what you do? Yeah, of course, the closer I am to my limit, the more satisfaction I get. You need to find your own path. To take any kind risks you need to have some motivation, something that inspires you. I got inspired by some people climbing the mountain in that film everyone needs their equivalent. How is your climbing different to other types of climbing? I’m not interested in the sport. I’m interested in something that is difficult, and that is deadly. If I was climbing with a rope, it would be a sport and I wouldn’t be interested in that. It’s more like a way of life. I need to feel that I am touching with the tip of finger, death. This makes me enjoy life even more. How do you prepare for a climb? By doing normal training but the most important aspect is willpower. I’m 56 now so I don’t need to train as much, maybe an hour a day. I go on my climbing wall which is a roof, and I invent some difficulties. I currently am choosing easier targets than in the past because it’s harder than when I was 35. Is there is a battle with your ego as you get older? I need to carefully choose my goals. I study the building first and don’t climb it if it isn’t right. Then I train specifically for that climb. I guess I was more stubborn when I was younger. The most amazing challenge I did when I was 30, free solo rock climbing. I can tell at one glimpse whether a building is going to good for a climb. I do it at night, trying to climb a few metres up and down; testing. I have to find solutions. Sometimes the structure changes which can be difficult. There is plenty of factors that can make it challenging. How have you made this passion into a career? I started to get sponsored and make a living as a professional climber. Then I got more and more demands for climbing. It became a way of having fun and making money. Throughout my life, I have been faithful to my path. I only started to get enough sponsorship to make a living when I started to climb buildings. I was 18 when I got my first sponsorship but I was around 28 when I was able to make a living out of it. Before then I worked in a sports shop but my boss was paying me a full-time salary even though I only worked 18 hours a week. How does the sponsorship work for you? When I climb I can get huge coverage. For my last ascent in London, the coverage was amazing, we talking about nearly a billion people saw it on TV. I just wear the brand on my clothes, quote the brands in interviews if possible. They are able to use the pictures and the video from the climb. How do you deal with challenges of the law of what you do? More people like it than don’t like it. Even the police, were excited in what I was doing. I enjoy the possibility of getting caught. I am kind of a gentle criminal. I’ve never thought that this is something that I didn’t want to do for whatever reason. I’m still in good shape and will carry on. Worst Advice I have ever seen? Not to be daring enough to realise your dreams. Having a boring life is boring. What doe the word disruptive? What am I doing I am disrupting people? What scares you? Boredom BEST MOMENTS ‘I am trying each time to realise a dream.’ ‘Yeah of course, the closer I am to my limit the more satisfaction I get.’ ‘You need to find your own path’ ‘I need to feel that I am touching with the tip of finger, death.’ ‘Everything has to do with willpower.’ ‘I enjoy it because it keeps me alive.’ ‘Throughout my life, I have been faithful to my path.‘ ‘If this is your path, you better carry on.’ ‘Nearly, a billion people saw me climb on TV.’ ‘I started to climb because of a dream’ ‘Having a boring life is boring.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Alain Robert is a French rock climber and urban climber known as "the human Spider-Man" Robert is famous for his free solo climbing, scaling skyscrapers using no climbing equipment except for a small bag of chalk and a pair of climbing shoes. After his accidents or before climbing any building with his bare hands, Alain Robert has always called his life into question and continued to take calculated risks. He is not afraid of falling, that is how he always achieves his goals. CONTACT METHOD - ALAIN ROBERT Website - http://www.alainrobert.com Facebook - https://www.facebook.com/frenchspiderman/ Instagram - https://www.instagram.com/alainrobertofficial/?hl=fr Youtube - https://www.youtube.com/channel/UCkffARFKUXHFUAaEeZKa0yw disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

14 Tammi 201944min

Caffeine Cast: Why “There are no New Ideas (Under the Sun)” is Totally Wrong (& Harmful) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Why “There are no New Ideas (Under the Sun)” is Totally Wrong (& Harmful) [Business, mindset, entrepreneur, disruptors]

You’re bound to create the next best thing. Don’t tell other people you otherwise. In this episode of The Disruptors Podcast, Rob encourages you to get your thinking cap on start looking for new ideas. Contrary to what other people believe, you don’t have to be in a specific creative niche to be ‘creative’. Our skillset – whether it be technical, leadership, management, or anything you can think of – can propel you to go to greater heights. Discover where you must look for those money-making and world-changing ideas. Rob also takes a look back on his tips on How To Be An IDEA MACHINE, which he discussed in a previous episode. There’s no other time to waste on every second that passes, especially in this fast-paced world, so start tuning in to begin creating NEW ideas! KEY TAKEAWAYS Take on someone’s idea and improve on it. Take a look at the geniuses’ works and put your own spin to it. Think of how you can make it your own and marketable. All new ideas can be solutions to existing problems. So, if you’re looking for the ultimate idea that will make a run for their money, look at what they need. The world changes over time. It just means that there is always a new idea that rises up. It’s up to you to observe and judge what’s best for you to monetise. How to be an Idea Machine: Be open to the fact that you CAN have ideas. Be open-minded. Clear and empty your mind. Get in an environment that inspires you. “There’s a lot in the world that you can’t control.” It’s hard to manoeuvre the strategies and tools for the challenges that you meet along the way. BEST MOMENTS “It’s not a good idea to copy someone’s work.” “I would definitely challenge you to think with a new, better, or a different way of doing things.” “Great ideas and solutions come at the most random times.” “There’s an infinite number of ideas waiting – solutions to problems. If you seek to solve problems, then you will create new ideas.” “Build assets as you go.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Tammi 201914min

How to Scale up Your Social Media, Brand & Reach (Without Paying) [Business, mindset, entrepreneur, disruptors]

How to Scale up Your Social Media, Brand & Reach (Without Paying) [Business, mindset, entrepreneur, disruptors]

The world has changed and social media is changing it fast. In today’s episode, Rob shares with you how to scale up your social media, brand and reach, without paying external agencies, experts or using a lot of your own time. Discover how to compartmentalise your diary to harness the power of social media with ruthless and maximum efficiency that suits your needs takes only 30 minutes per day and builds your online brand. Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS The most important thing if you’re looking to build an online brand is to start compartmentalising your diary to create 30 minutes a half (half a day a week) where you will dedicate that time for business-related social media. In five hours a week, you can get a hell of a lot done. You could write five good content-related posts in your niche and you can leverage this by pulling two of these from the Live video you did that week. Your aim should also be to engage in other threads that are relative to your niche and share links to articles and content that supports your content range. Be strategic about the messages and the content that you’re putting out there. Be consistent in the messages you share during your five our (business-related) social media activity and you’ll start to attract some people that are interested in what you do. You’ll get engagement and over time it will build and build and your following will grow. You need to adopt social media channels that can act as channels to your market, fast and ideally free, so plan in your social media time where you will get the most response and it will leverage the most amount of effective time for you. The best time to be on social media is 8:30 AM and 20:00 PM. If you want an instant return from social media you’ll need to spend money, simply start by re-purposing your content across multiple channels and consistently sharing your voice and your views with the help of outsourcers. BEST MOMENTS “Don’t engage in debates or check-ins, only business-related social media” “Spend 95% of your time on social media building your brand and the other 5% if when you’re getting distracted” “You don’t plant a seed and the next day expect a tree” “The world has changed and social media is changing it fast” “You can pretty much contact millions of people online for free” “Be consistent and plan in social media, 30 minutes per day, five hours per week” “You don’t have to get up at 4 AM, you just need to work smarter, not harder.” “Help people by doing something that you love and within a niche that you can sell in.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

7 Tammi 201919min

Caffeine Cast: Only Take Clients Who Give You Joy & Happiness - Really? [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Only Take Clients Who Give You Joy & Happiness - Really? [Business, mindset, entrepreneur, disruptors]

Should you only work with clients that bring you joy and happiness or should you put some money in the bank and drum up some business? Sometimes you just need to get out there and sell some stuff, so that you can find and understand the market that you're in. In today’s episode, Rob explains why its better for your business if you start now and get perfect later.   No matter what business you’re in you will always have to deal with difficult customers but it’s your job to deliver for them, to serve them and solve their problems. This is the nature of a business and the task as an entrepreneur.   Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS Once you know who your audience is you can tweak and tune your marketing message to attract the ones you want to attract and repel the ones you want to repel. You need to get out there and get selling and get perfect later If you only work with clients that give you perennial joy and happiness you'll never have any clients or any ongoing business. You can work with clients that better fit your niche and are more suited to your business. Target a certain type of client that's within your market but realise that you will always have clients that are demanding and difficult to deal with.   No matter your client, your job is to deliver for them. When you're making decent money and you're turning a large margin you can pick and choose your clients. But in the beginning, you simply need to put money in the bank. Once you've made a profit you can work on your target audience, tweak your marketing and put in some pre-qualifies so that you reduce the difficult clients you deal with. BEST MOMENTS "Happiness is research towards a worthy goal""There's a big difference between like and respect""A business is not about liking each other, it's about serving others and solving problems""Sometimes that demanding client will be the most successful and have the best results""It's wise to be more balanced, look at how you can change and how you can be better to work with""No one was born to serve your needs and fantasies" [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Tammi 201912min

How to be Crystal Clear on Your Brand [Business, mindset, entrepreneur, disruptors]

How to be Crystal Clear on Your Brand [Business, mindset, entrepreneur, disruptors]

Welcome back to another episode of The Disruptors with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn’t just a logo.   Key Takeaways   A Brand Isn’t Just A Logo. Your brand isn’t just a logo it’s what your known for. It’s the real estate of the mind.   What Is Unique About You? In your niche there will be others in your field. Don’t get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific.   What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty.   What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they like about you. You should listen to them. There is a paradox between what you are inspired to give and what the world is ready to receive.   Listen To Your Critics. Your critics are also giving you feedback on how you are perceived in the marketplace. Try and sideline your ego and listen to them.   What words or values could you own? What phrases could be owned by you like the Nike ‘Just Do It.’ What are you synonymous with and for? This might be a merging of values that you hold it life. You don’t have to actually own it, but customers know they will get that word from you. If you are not consistent with your brand then you will lose any good will you have amassed.   What is your mission and vision? How are you going to change the world? The vision is the unattainable outcome that your company exists to reach for. Read the vision and mission of companies that you are inspired by .   How do you help solve people's problems? Product creation is all about solving a meaningful problem. What feedback are people in your community giving you around the problems that they are facing.   What is your story? People buy stories, your past, your struggles and your results. Then, now, how and action is a good model for telling your story in business. It should include your credibility and the reason why people should buy from you. Bios should be maximum two fold so one full page in a book. Combine who you are and how you serve the consumer?   Best Moments ‘There is always room at the top for the best.’ ‘There are plenty of things that are out there that people don’t want.’ ‘Make sure that you are producing content that people want.’ ‘There is nothing wrong with consistency or fairness.’ ‘The enemy of all branding is consistency.’ ‘Don’t get distracted.’ ‘Sometimes you have to say things thousands of times before they lodge in your mind.’ ‘Don’t worry if your idea is a little bit out there.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

31 Joulu 201825min

Caffeine Cast: When Fight Fire With Fire in Business [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: When Fight Fire With Fire in Business [Business, mindset, entrepreneur, disruptors]

Welcome back to the Disruptors Podcast. In today’s short episode, Rob answers an important question in business: Should you fight fire with fire? How aggressive should you be when being defensive? Tune in today to hear Rob answer all these questions and more. Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS You should manage your emotions well and sometimes take it on the chin. Don't simply chuck your opinion out there on everything that isn't relevant. But also remember that a few times a year if you believe in something with true volition its the right thing to do, to fight fire with fire. Rob was recently sent a cease and desist for using the word Disruptive and he decided to fight fire with fire. Rob now owns the trademark for 'Disruptive Entrepreneur' The lesson: Choose your battles wisely and never allow yourself to be bullied. Wisdom is knowing what to let go and what to fight. BEST MOMENTS "Happiness is research towards a worthy goal""There's a big difference between like and respect""A business is not about liking each other, it's about serving others and solving problems""Sometimes that demanding client will be the most successful and have the best results""It's wise to be more balanced, look at how you can change and how you can be better to work with""No one was born to serve your needs and fantasies""Never let anyone bully you. Stand up and fight back. Protect your business and protect your brand""Say who you are and be who you are""Don't allow people to walk all over you because that will manifest into something much worse" [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Joulu 20188min

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