![How to Satisfy Your Need For Variety in Business [Business, mindset, entrepreneur, disruptors]](https://cdn.podme.com/podcast-images/01CF05D225047B8DB0262AE160A21EFA_small.jpg)
How to Satisfy Your Need For Variety in Business [Business, mindset, entrepreneur, disruptors]
Welcome back to another episode of the Disruptors podcast with your host Rob Moore. In this episode, Rob talks through and examines how you can be successful in a variety of things in business. Conventional wisdom states that you should be focusing on one thing, and building a brand on that. Rob goes through a series of areas which you can do to succeed in a variety of ways. If you are the type of person who needs variety this podcast is for you. Key Takeaways Building A Strong Personal Brand. If you are known for who you are, then you can do multiple things underneath that. As long as you are not on something different every five minutes. Have the courage to talk about what you want to talk about, and giving yourself the freedom to do so. Be Mindful not to be too scattergun. Maybe build one thing at a time. Give each one enough time to mature, so it has enough equity to systemise it as an asset.Leverage It Before You Move On. Make sure you employ an MD or someone who will manage that day-to-day running for you of a previous project. So you can move on to something different. Make sure the project or business you’re moving away from is set up as an asset before you leave it. So when you move on, you don’t lose the benefit of the last thing. Make It A Logical Journey. Don’t move around all over the place. If you move around across different areas you won’t build a following. There should be a logical order. Look at all the things that you want to do and place them in an order. 70/20/10 Model. How to balance your tasks, business and things you do. Spend 70% on the main task, 20% on your secondary business and 10% on your new future business. Read, routine equals success, so compartmentalise different areas. You can fit lots of thing in your day if you plan ahead. Multiple Income Streams. Make sure you systemise one income stream before you move onto the next income stream. This is important to then repeat this process over several years so you end up with multiple income streams. Express Yourself In Your Own Media. Try and produce podcasts, a youtube channel and facebook live videos. Share your challenges and what you are going through with others. Build a brand around these. You can build a following and monetise it later. Best Moments ‘It’s ok to say that you need variety.’ ‘You can embrace the new with variety.’ ‘People will follow you for the variety.’ ‘Do you really want to fight who you really are.’ ‘Outsource what you can, before moving onto another project.’ ‘You can’t go off tangent for your audience as they will stop following you.’ ‘Writing a book feeds that need for variety and freedom.’‘It’s possible to have lots of things in your day.’‘Have a life in a day.’‘Read routine, equals results.’‘The average millionaire has three income streams.’‘We are all a genius in something.’‘Embrace the variety.’‘There is nothing wrong with the advise that you should focus on one thing.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
24 Joulu 201831min
Caffeine Cast: BIG News & Publish or Self Publish? [Business, mindset, entrepreneur, disruptors]
In today’s episode, Rob shares with you his story from self-publishing his first books, to signing a four-book contract with the 2nd biggest publisher in the world. But anyone can do it, tune in today to find out more. You should want to be your own author. It gives you credibility and provides you with a passive income for years to come. The questions shouldn’t be should I write a book? It should be, do you self-publish or do you attempt to sign a publishing contract? Join The Distruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS To get published when your unknown is really hard so you can go to a print on demand book publisher to get your name out there and generate some sales. (Vanity Publishers) What you can do is Self-publish books, learn to launch them, get them high in the charts and learn from the process so that you can go to a publishers in the future. Getting a publishing deal means you don’t need to worry about typesetting, manuscripts or design and you’re instantly credible. When Rob launched Money the publisher came into its own and really super-charged the reach of the book. With this came translation rights and retail deals as well as a re-launch and release on Kindle. Plus off the back of a publishing deal, you will see an increase in social media reach. If you self-publish, you're not restricted with legal issues or things that you can't say and you can get it out really quickly and begin earning a return instantly. BEST MOMENTS "Being publish by Hachette has been one of the best relationships I've had""Every author who's massive will have been rejected countless times""Everyone's got a book in them, you just need to get it out of you" "Sell from self-publishing whilst trying to get published" “Should you run your own media and be your own agency.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
21 Joulu 201812min
Robs Rant: Why Your Problems Are NOT Problems [Business, mindset, entrepreneur, disruptors]
There is no entrepreneur that doesn't face the problems that entrepreneurs face. It's how you view them that leads to the solution. In an honest rant, Rob shares with you the reasons why your problems are not problems and how you should really be perceiving them. KEY TAKEAWAYS 99% of your problems aren't problems they're challenges, so find an upside and continue to grow. Contextualise 1st world and 3rd world problems and change your mindset about the challenges you face in life. Your problems are not problems, they are first world challenges. The sooner you realise this the easier you will be able to overcome them. Most of the people who do really well have struggled to get there have gone through ups and downs and grown because of it. Some people think that that journey is really hard and it's really difficult, whilst others think it's easy and you can get rich quick. It’s thought that these are the only two extremes and it ping-pongs between them. But in reality, your journey and the problems you perceive to happen are quite different. Look at your problems as an opportunity to find a solution. You have a value that others don't and if you can solve these problems that others can't you'll increase your reach, impact and revenue. BEST MOMENTS "You will have good days and bad days, hard days and easy days.""See opportunities in the challenges and upside in the downside""Usually people get down and depressed when there are three main problems in their lives""We make challenges bigger and we sweat the small stuff""If it's hard to for you it's hard for your competitions""All you can really do is learn from a problem, treat it as a challenge and ensure it doesn't happen next time" “Minimise the time where you react like a child or a chimp and manage your emotions”“Business and wealth is about solving problems, providing value and facing challenges.”“Take your business and your work very seriously but not yourself, have fun.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
19 Joulu 201814min
Alfie Best: Interview With £350m Business & Property Empire Owner [Business, mindset, entrepreneur, disruptors]
Welcome back to another episode of The Disruptive Entrepreneur podcast with your host Rob Moore. In this latest episode, Rob interviews Chairman of Wyldecrest Parks, business magnate, investor and philanthropist, Alfie Best. Their conversation goes from Alfie’s humble routes knocking on doors, to being a multi-millionaire owner of the biggest mobile home country business in the world. Are entrepreneurs born or made? and what’s the difference between being a boss and a leader, find out more by listening to this fascinating interview. Key Takeaways Do You Think Being Born On The Side of The Road Has Shaped The Way You Do Business? No, the place where you are born is not important, it’s the journey that is important. I don’t see myself as an entrepreneur I see myself as an artist, and I’m painting a picture of my life with the business. Are Entrepreneurs born or made? The word entrepreneur is banded around way too much, and we use the word but we don’t have an understanding of what it means. Are they people who can operate across different sectors and fields? Entrepreneurs are successful in not just one field but in different fields. If you’re successful at one thing you’re a businessman and if you are successful across different fields, you an entrepreneur. For all the success you have, it’s only temporary and it can change in the future. We can all teach yourself to become more, but entrepreneurs are natural risk takers, calculated risk takers. In some people that is sparks and in other it might bonfires, but everyone has something. Can That Be A Curse That You Never Quite Make It? I live in fear. I’m always worried about tomorrow. In the next 18 months, I will take Wylecrest to the market, and I believe that we are groundbreaking in a series of areas. We are the ones setting the bar. That’s the difference between a hobby and a business, business is going to make you money not cost you money. Why Do You Fear Tomorrow? I live in the real world where changes can happen without any warning. I’ve been scarred by the 1990 recession which hit the business hard. How Do You Let The Fear Drive You Or Cripple You? My fears push me because it drives me to get up early in the morning and enjoy my work. Life doesn’t mould you, life cuts pieces out of you. Are you going to end up masterpiece or misshapen person? It’s the fear of failure and fear of going bust which drives me going forward? How Did You Develop That Mindset? I try to simplify things. There are winners and losers and both are successful. One is just more successful than the other. To win you have to unravel the puzzle of how that other boxer, a player person plays. What’s The Difference Between A Boss and A Leader? A leader fights with you rather than telling you what to do. I guess the journey is moving from a boss to a leader. Often in interviews, people will say that the team is the most important thing. All of your team should know what your goals are for the business. We start with a yes, for every resident, the residents might not like how we get to the yes but we will explain the process. What Was Your Journey Into Business? Financially we were not rich but as a child, we did have a rich childhood. I went to school periodically through this period and went through some difficult times selling door to door. In this period I realised how important it is to know your market. That recession scars still lives with me today. I looked for businesses that had queues which were Phone shops and Takeaways so I set up my own phone shop which ended up getting sold to Vodaphone. I still own those shops that Vodaphone use today. Traditional education vs teaching yourself? Education gives you the guiding rails. If you think of education as trains the best is the fast train on the tracks whereas the slower trains are being self-taught. I was self-taught. Self-education made me hustler street trader, it added to my education. You have to have both. What is your outlook on Business? Business is the soul of any country, if you want your skin to blossom you have to eat the right food, we need to nurture business more. We need to stop promising what we are going to and teach what we are going to do. Smart Work or Hard Work? Always work smartly but work hard at it. Money makes you happy because it buys you freedom. What Does Disruptive Mean To You? To me is ruffling the feathers of the norm, which I see as a good thing. Best Moments ‘If you’re successful at one thing you're a businessman and if you are successful across different fields you an entrepreneur.’ ‘Taking the knocks and treating them rather than a downside it’s an education’ ‘I’m not in the business of commercial hobbies.’ ‘A problem is only a problem if you don’t find a solution.’ ‘Keeping things simple, makes everything simple.’ ‘All entrepreneurs are calculated gamblers.’ ‘Everybody has a success gene.’ ‘Entrepreneurs make terrible managers, and managers make terrible entrepreneurs.’ ‘All your team should know your goals for the business.’ ‘Have to’, is a great master.’ ‘There are so many opportunities in the UK from foreign investment.’ ‘Easiest thing to get rid of is money, the easiest thing is to gain money.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 About The Guest Alfie Best a highly motivated business magnate, investor, speaker and philanthropist who serves as the chairman of Wyldecrest Parks. To achieve success is not easy and to maintain that success is even harder but Alfie Best has shown how it can be done, even when you have not been born with the proverbial silver spoon in the mouth. Born of humble origins and raised in a Romany Gypsy family, this self-made man studied at “University of Life” and started his professional success story totally from scratch. However, coming from a struggling background and a minority group only gave him even more desire to succeed. As a gypsy, he had to face many obstacles and prejudices but he has never allowed those to ruin his dreams and ambitions or to disrupt his investments into the businesses he operates. Instead, he has taken those negative prejudices and turned them into positives by surrounding himself with a diverse and multicultural team. Alfie Best manages his businesses as a real leader, knows his employees by name and likes to meet all residents of his mobile home parks. Contact Method Website - http://alfiebest.co/story/ Twitter - @alfiebest33 Email - ea@wyldecrestparks.com disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
17 Joulu 20181h 6min
4 Simple Ways to Sex The Heck Out of Your Marketing And Sales Process [Business, mindset, entrepreneur, disruptors]
Most people’s pitch, offer or sales process is boring and vanilla and the same as everyone else’s. So what are you doing to stand out? In today’s episode, Rob brings you 4-simple ways for you to sex the heck out of your marketing and sales process and super-charge your brand and influence. Learn how to use scarcity and urgency in your sales, marketing and advertising to drive more sales and grow your business. KEY TAKEAWAYS First - How can you make your course or your product the first! Is the first in the market or too the market? If you think carefully about your product or service you can implement an element of first to your audience. Last - People either want to be the first to get something the last. You can tap into the FOMO (fear of missing out) to market this. Marketing around this creates a sense of urgency and scarcity. Only - Can you be the only provider of your product or service in your market or area? New - When something is brand new they want it more. It’s fresh, exciting and could fix their pains and problems. Ask yourself: what can you offer that’s new that serves your clients? BEST MOMENTS “Don’t claim to be the first when you’re not” “People want to be either the first to something or the last to receive something” “You can re-package the new” “These will work if you’re honest and don’t use them for manipulation” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
14 Joulu 20189min
My 4x Product Launch System (or Service): Launch like Apple & Coldplay [Business, mindset, entrepreneur, disruptors]
Welcome back to another episode of The Disruptors podcast with your host Rob Moore. In this latest episode, Rob talks through a tried and tested model for increasing sales on the launch of your product: The Product Launch Model. Rob talks through each element, from making sure you’re getting your community involved in the creation of your product, to ensuring the bonuses are right for you. If you have a product ready to launch, this model can help you build that anticipation, and increase sales. Key Takeaways The Product. It’s important to have a good product and service that you know will sell. A good way of doing this would be to have a small launch to a small segment of your customer base. You are then able to gain feedback on the product and tweak for the future. Crowdsourcing aspects of the product like the title or the different bonuses can be really effective. This means that people are already involved in your product and are more likely to buy it. By the time you’re launching your product for real, you know the content and the message is desirable. Make sure you have a Compelling Story. Telling a story of your product is essential to entice, and engage potential customers. For their first iPod launch, Apple chose a story was around the tagline ‘A thousand songs in your pocket’, which is a great example. Pre-launch. Before you launch, it’s important to build a sense of urgency and anticipation for the product. This can be done through two things, scarcity and timing. For example, only releasing bonuses for 24 hours, or limiting the places on a course or a bonus to create the urgency. An important aspect of the pre-launch is drip-feed information weeks and months before the launch. For example when Apple launch new product photos of it will appear ‘leaked’ in the media, which creates a sense of anticipation, and interest in the product. It’s important to feed the logistical information before the emotion and excitement take over. Things like where to find it, how to book on to a course, or when can you physically buy it and the launch date itself should be taken care of early in the pre-launch process. Go Live. Have an incentive for the first 100 or first 24 hour. Recency and volume in a short time mean that you can be placed higher in the rankings for a book, or a podcast. Don’t be scared to be relentless with your promotion. On launch day it’s possible to have three communication methods firstly it’s live, add a special added bonus, and then a countdown to its closing. Change your message throughout the day, always communicate something new not a repeat of the previous message. Don’t reveal all your story in one go. Make sure you give people warning that you are going to close the launch and make sure when it’s closed, it’s closed you can add them to your waiting list. Post-launch. If you are going to reopen make sure to introduce something new and you’ve left enough time since the close so that it doesn’t look like your initial marketing failed. Place bonuses for sharing the produce or reviewing the product after the launch of the product. You’ll end up giving away five or six bonuses so with your bonuses make sure they are high perceived value and low cost to you. You will end up having to always beat your last bonus as well. Make sure you are leveraging your time, so a 3-hour online training session as a bonus, means you can have lots of people on the training, you can record it for future use, and it has high perceived value. Make your bonuses are scarce so only the first three have a mentoring session with yourself for example. See the time in helping others as an investment into future customers. Best Moments ‘Always have something new to say with each communication.’ ‘Bonuses are high perceived value, but low cost to you’ ‘£10,000 or £10 product the bonuses will have to be different bonuses.’ ‘People wanting them before they go on sale.’ ‘Be careful when you give away you.’ ‘When people know they have you for life there is not such a rush.’ ‘You can use me for anything that isn’t logistics and property. So I don’t devalue my own products.’ ‘Take the product apart - launch the main element of it and then add the peripherals as bonuses or choices.’ ‘Without our customers we are nothing.’ ‘People who buy all your stuff, are the people you spend the most time with.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
10 Joulu 201842min
Caffeine Cast: How to Grow Facebook Groups [Business, mindset, entrepreneur, disruptors]
Rob’s back with another Disruptors Caffeine Cast, and today he brings you six hacks to starting, growing and scaling your Facebook groups and communities. Creating a Facebook group can super-charge your business, help you grow your audience and get your product out there and for Rob his many Facebook groups have become a very powerful source of leads for his various businesses. Go and join the Disruptive Entrepreneur Facebook Community here: https://en-gb.facebook.com/groups/DisruptiveEntrepreneursCommunity/ KEY TAKEAWAYS Facebook Hacks To Help Grow Your Groups & Increase Your Business: Start an article, write the first few lines and entice your follows to join your group to read the rest. Email your contacts and ask them to join your community. You can put a link at the bottom of your email and you'll see some organic growth. Offer bonuses to come and join your group. Offer value and get engagement. Find your niche, see the comparable groups and join them. Now you can bring members to your own group. Run Facebook ads to grow your groups. Just start testing your ads and figuring out your cost per lead. Try affiliate marketing and get others to send emails to their own lists with links to join your group. BEST MOMENTS “Once every ten days on your profile and your page post a compelling pitch to join your group. Create a reason and a story as to why your followers should join your group” "Be creative with what you give away" "Bonuses don't always have to be in a report format, you can offer a range of different things" “Use the rules of other groups to grow your own” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
7 Joulu 201812min
Elena Cardone: Interview With Empire Builder, Actress & Philanthropist [Business, mindset, entrepreneur, disruptors]
Welcome back to the latest episode of The Disruptors with Rob Moore. Today Rob speaks with American actress, author, philanthropist and empire builder Elena Cardone. Elena talks through how she has grown her business with her husband, and business partner, Grant Cardone and the challenges she has faced. Their conversation takes them from how Elena balances so many roles, in her professional and personal life, to how depending on others is essential to be successful. Elena talks about her new book Build An Empire: How to Have It All with tips and ideas on how everyone can reach their potential, building their own empire. Key Takeaways What makes a successful business partnership and relationship? To have the same mission is essential but also have very big goals and aspirations. Our mission is to reach 7 billion people on the planet, try and help them. Elena spoke about the need for not worrying about the little things, focus on what is getting you to your goal. You have to figure out what are each other's strengths and weakness. That means, that in Elena’s case, she might take the lead on somethings and Grant on others, playing into each other's strengths is really important. It’s important to know who makes which decision where so you’re not fighting each other, but working together. How do you balance being a mum and all the other roles that you have? Elena spoke about being mercurial, being fluid with your time and roles. It’s important to work on becoming an asset for yourself. Elena spoke of being able to move and adapt easily between being a mom and a businesswoman, having multiple personas. Learning that there are no fixed assumptions of what a normal marriage or business should be and challenging those norms is important. Finally, it’s essential to believe in the product and the mission of what you’re doing so you can commit to the role. What are the sacrifices that you have to make? Elena spoke of the challenges that face being a woman and being a romantic. Elena spoke about having to sacrifice the traditional romantic elements of a relationship sometimes. It can be tiring being in business, being jet-lagged, going from event to event. However, believing in the mission and wanting to be known to the English market is an important motivator. Elena spoke of her serious pride in knowing that she helped others. The sacrifices are worth it because of the extraordinary legacy that Elena wants to leave. Why Is it hard to be a Woman In Business? It’s difficult to keep up with the physical expectations all the time. It’s difficult to be on the road full time and then go one to be full on mom duty in the evening. It doesn’t turn off being a mom. You get neglected. It’s important to understand the different roles in relationships. At first Elena spoke of not wanting to have a nanny to help them but for instance, she doesn’t do grocery shopping anymore. Elena spoke of the importance of outsourcing elements of the business and personal life, so you can prioritise your time and energy on the big goals. What Does It Take To Build An Empire? You have to understand your purpose, and it takes sacrifice and courage. You have to be able to stand up for what you believe in. Anybody who wants to achieve something greater than themselves has to do this. You have to strip away some old ideas. Elena spoke of the importance of constant growth when building an empire, in relation to finance, your product and real estate. What is your brand? Are you expanding to reach more people? The key element of empire building is that they can withstand setbacks. The bigger the empire the better it is at protecting you. Bad things happen to good people every day, so empires are there to help you when things get a little rough. Is it an endless chase for growth? There is always a new target. Be grateful for the achievements that you have made but there is always a long-term goal. It took Elena ten years to get to where she is now. Elena highlighted the importance of small attainable goals that you can achieve along the way. This means that you are not constantly overwhelmed with the larger goals. Subdividing the large targets means you have hit the small targets. How has life changed since building the business with Grant? It’s so important to partner up with the right person. It has allowed Elena to find her right power through the aid of someone else. Elena spoke of the confusion she felt before Grant. The partnership with Grant has enabled her to increase her own self-worth, and really find a direction in life. For example, the book has come from being pushed by Grant to write it. Raising Children As Entrepreneurial. Elena spoke of wanting her kids to contribute to society in whatever field they choose to. Elena wants them to go through life and not be scared of anything. They earn everything, and when they are given a gift it’s theirs to look after or break. Elena spoke of the importance of teaching her kids to talk with strangers, so they aren’t scared to do it when they are adults. Best Advice. Always be a friend to yourself. You can correct yourself, forgive yourself, love yourself, it’s a really rewarding metaphor. Worst Advice. ‘Never depend on a man.’ Grant is the most trusted person in my life, he trusts me, and he has tremendously helped me. We are interdependent species and depending on others is what we need to do. There are a lot of myths out there about being independent when trusting others is essential to be successful. What does disruptive meant for you? Challenging the norm. Valuable Resources http://elenacardone.com/empire Best Moments ‘My life changed when I learned this.’ ‘Need to be an ally not an enemy.’ ‘Created it together.’ ‘All In on each other.’ ‘Elevate each other up quickly.’ ‘Drive to be bigger than who I am.’ ‘We push each other to be our fullest self.’ ‘The bigger the brand, the more resilient it is to attacks.’ ‘Be your own best friend.’ ‘I turned my life into something that I wanted to be proud of. About the Host (and Guest) Guest: Elena Cardone Elena Cardone started her career in Hollywood and soon became a successful actress and model of TV and film fame. A lifelong competitive sport shooter, and now author, businesswoman and empire builder and visionary, Elena currently co-hosts “The G&E Show” with her husband, Grant Cardone, bestselling author, entrepreneur and real estate investor. Together they have created a real estate portfolio of almost one-billion dollars.Born in Spain and raised in New Orleans, this 2004 Maxim Magazine’s Hottest 100 beauty now spends her time serving as Chief Family Officer, public speaker and personal development coach teaching others the strategies and techniques on how to create, build and expand their personal empires everywhere. An avid human rights activist actively seeking a congressional investigation into the link between psychotropic drugs and random acts of senseless violence, a fierce supporter of the second amendment and busy philanthropist, Elena campaigns cross-country tirelessly. Youtube: https://www.youtube.com/user/ElenaCardone/featured Instagram: https://www.instagram.com/elenacardone/ Twitter: https://twitter.com/ElenaCardone [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
3 Joulu 201859min
