Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Kesä 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1191)

15 Ways to Create Great Content, Build a Vast Audience & Sell Way More [Business, mindset, entrepreneur, disruptors]

15 Ways to Create Great Content, Build a Vast Audience & Sell Way More [Business, mindset, entrepreneur, disruptors]

A lot of people struggle with content, concepts and what to put out there on social media to grow their influence. In today’s episode, Rob shares with you 15 practical and specific content creation tips to build a great and vast audience, get your content out, build rapport and see raving followers and fans begin buying your stuff. Building your brand, educating your audience and creating content is easier than it’s ever been. You give your customers, clients, followers and fans informational content that serves them and educates them and then when you want to sell something you don't have to sell, because you get this economical trickle-down effect. You're creating a mind space, a message and a rapport when you're generating content. Get more of these messages out there so that you don't have to sell hard. Tune in to the next episode of The Disruptive Entrepreneur to hear Part 2. And get the practical advice on how to build your brand and get your content out there. KEY TAKEAWAYS 15 Specific Content Creation Tips This is what I did, this is what I learned. Teach people what you've learnt and the benefit of it. People follow you because they want to learn, be motivated and be challenged. SBO (Story, Bridge, Offer) - Tell your audience a story and learn them to the logical decision of buying your product. Rant - People will stand up and listen. Do this occasionally for things that you're passionate about and things that you stand for. Newsjacking - Jumping on the back of headline news and leveraging the energy of something happening now in the news. Surprise - The element of surprise and offering a new way of looking at something. SEO keyword articles - If you want to guarantee what you're creating content around is being talked about then used Google to see what the most popular search terms are. Behind the scenes - Offer your fans a behind the scenes tour of your business and your home and what you can learn from it too. Pains your audience feel - If you tune in and engage with your community members you will see the same pains over and over and then you can create solutions and content around their pains. Motivational posts (beware) - People do like and want motivational posts, they want that hit of motivation to get them going. The reverse of what everyone's tired of Your analytics and why to put more of that content out there Mistakes you made The 5,7 & 9 ways to do something Case studies & Interviews Your takes and analysis of other people's content BEST MOMENTS “How do I educate my audience? how do I do content marketing and build my brand?” “Getting content out there doesn't take as long as you think. You need to increase the volume of content you're getting out there.” "Talent is not born, it is created and learned through the 10,000-hour rule." [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

30 Marras 201822min

Robs Rants: Why World Domination is a Dumb Idea [Business, mindset, entrepreneur, disruptors]

Robs Rants: Why World Domination is a Dumb Idea [Business, mindset, entrepreneur, disruptors]

There’s a lot of people out there trying to dominate their industry and take over. This isn’t the smartest goal and in some ways, it’s selfish. No one on the planet wants to know about or care about your goal of taking over. Ask yourself, how does it benefit your follows, fans, customers and clients? How does it serve them or benefit them? If you want to be good at marketing and grow your business you need to find out what problems you can solve and package and write stories about them so that you can monetise them. People will only watch and listen to you if you’re serving them and meeting their needs. So drop the world domination goal you’ve set yourself and get out there and solve problems. KEY TAKEAWAYS If you want to make a difference in the world and make a fortune, you need to solve meaningful problems and discover what you can do to help your audience. Aim to create a product to meet the needs of your clients and your customers, to care, serve, solve and grow through constantly improving your offering. It’s okay to be selfish in your goals when you need to fix your own problems. It’s okay to focus on yourself and your family when you’ve got nothing in your family. But when you’ve gone beyond your basic material needs its time serve a bigger goal of helping others. BEST MOMENTS “If you serve your community your community will lift you up.” “Aim to lift other people up and you will get what you want out of it.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Marras 20187min

Naveen Jain: Interview with Billionaire ($8bn) Entrepreneur, Founder of InfoSpace & Philanthropist [Business, mindset, entrepreneur, disruptors]

Naveen Jain: Interview with Billionaire ($8bn) Entrepreneur, Founder of InfoSpace & Philanthropist [Business, mindset, entrepreneur, disruptors]

Welcome back to another episode of the Disruptors podcast. Today, Rob talks with billionaire Naveen Jain about his life, his work, and his vision to change the world for the better. Naveen talks passionately about the power of technology to enhance people's lives today but most importantly in the future. Key Takeaways Moonshot. The bigger your vision the more motivation you will have to achieve it. If you’re hitting the snooze button every morning then you’re working on the wrong things. Entrepreneurs who have big visions who aim to tackle the big problems in the world are the most successful. All Sentences Begin With What If. Questions that begin with ‘What If?’ help to visualise the future. In order to get buy-in from other people you always need to visualise your dream, your vision to others. The most successful people focus on what the world should be, not on what it is currently. What Does It Mean To Be Successful? We need to change what successful actually means to people. It shouldn’t be about making money, because you can never actually achieve that. It should be about the number of lives you have improved. The most successful people are the humblest because they truly understand what it means to be successful. Not Getting Overwhelmed. Having so many ideas in a multitude of sectors and spaces could be overwhelming. It’s important to break those down into slices and work on one thing at a time. Consequently, it’s ok to then sell the business, or move on to something else when you think you have contributed all you can in one area. The Next Ten Years Will Be The Most Disruptive In History? Throughout history innovations usually happen one at a time but today innovations are happening everywhere all the time. Currently we have a convergence of technology and innovation allowing for change on a vast scale. With business’ working with marginal costs for things like analyzing large datasets, the possibilities for disruption are endless. What Did You Learn From The Dot.com Crash? Booms and busts are like a heartbeat. When there is a low part of the cycle, there will always be a high one round the corner. It’s important then to be humble when you’re at the top of the wave and optimistic when it’s at the bottom. Booms and busts don’t prevent innovations happening, they offer opportunities for disruptions in all sectors. What Does Disruptive Mean To You? This means thinking about change exponentially not incrementally. How can you make the biggest change in the world so that you make it a better place for everyone. Best Moments ‘It’s not where you start from, it’s what you make of it.’ ‘Life never stops teaching, we just stop learning.’ ‘What matters is what you can do for your society not what you can do for yourself.’ ‘Aiming for an audacious moonshot is how we change society.’ ‘If you’re not willing to die for it, don’t live for it.’ ‘I can’t change the world around me, only how I react to it.’ ‘Live in the moment.’ ‘Obsession is for entrepreneurs.’ ‘The American dream is now the universal dream.’ About The GuestNaveen Jain is an entrepreneur and philanthropist driven to solve the world's biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible. The founder of Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact. Website: http://www.naveenjain.com LinkedIn - https://www.linkedin.com/in/naveenjainintelius/ Twitter - https://twitter.com/naveen_jain_ceo Facebook - https://www.facebook.com/NaveenJainCEO [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Marras 201843min

Caffeine Cast: Why I don’t do Art Anymore (& Real Money Instead) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: Why I don’t do Art Anymore (& Real Money Instead) [Business, mindset, entrepreneur, disruptors]

Rob gets asked a lot why he doesn't create art anymore. For three years Rob was a stereotypical artist, troubled, bitter, dark and depressed. But property and the freedom, choice and profit that came with it saved his life.   Now Rob is able to express himself and his creativity through books, public speaking, personal development and the art of helping others, because you have to have a creative side of the business and a commercial side.   In today’s episode, Rob shares with you how to embrace the commercial and the creative. Every challenge in your business is creativity in action.   KEY TAKEAWAYS Rob gave up art, not because he didn't love art, but because he couldn't monetise it. Because he hadn't learnt how to leverage and how to sell. Property came at the right time in life for Rob and as a result, he has made millions.   Any business that you love can be a creative outlet for you. Rob now uses his business, property, training, writing and the podcast as a creative outlet. The balance of creating and commercial is essential to success. The most sustainable way to grow a business and a brand are by balancing these two forces.   You don't have to constantly create, you can borrow creativity from different niches and apply it to others. Fusing creativity together and cutting through the noise. Everybody is creative, no matter what niche you're in or skills that you have. You can be creative in your own way and the manner in which you do things. Creativity is the answer to circumventing problems and providing people with solutions, yours and your customers.   BEST MOMENTS "Property saved my life in terms of my finances" "A great art is business and business is art" "Everything good is art" “Rob didn't know the art of leverage when he was an artist. But it wasn't the quality of art that meant he couldn't sell it, it was because Rob couldn't sell.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Marras 201813min

JP Sears: Interview With Ultra Spiritual Life Coach & YouTube Comedy Sensation (300 million views) [Business, mindset, entrepreneur, disruptors]

JP Sears: Interview With Ultra Spiritual Life Coach & YouTube Comedy Sensation (300 million views) [Business, mindset, entrepreneur, disruptors]

Welcome to another episode of the Disruptors Podcast. In today's episode, Rob interviews YouTube sensation and life coach, JP Sears. They discuss how to be an internet sensation, how to increase share-ability and the true meaning of authenticity.KEY TAKEAWAYSThe secret to creating this internet sensation. It is not just one secret. One secret is to put out a lot of videos that don’t do well. That's not at all saying like put out crap. It's, of course, do your best everytime, but it's pointing to the virtue of consistency. Not all videos will go viral. They’re not all going to be home runs. Don't think that the goal is for them (videos) to be home runs, yet makes the experience of having a lot of videos do reap well is to be very consistent with putting out work. And consistency is king when it comes to creative video content. Any kind of content, consistency is really important. Three ingredients that tend to make videos do better or increase its share-ability: Entertainment. Humour lines is an awesome form of entertainment. That's not everybody's authentic brand, I'm not saying that should be. Yeah, we all have some degree of entertainment ability that we have access to. Self-awareness. Where you essentially get people in touch with what they think that they either didn't know, think or they haven't put words on it. So you see what's everybody's thinking whether they know they're thinking it or it's like a deeper thought. And then people just love that, like, ah cool! Inspiration. If you can get people feeling inspired, feeling emotion especially on the inspired side of emotion, that's gonna make them want to watch your video more. It's gonna increase the chances of them clicking the shared button. True Meaning of Authenticity. JP thinks being yourself is some of the wisest and most useless advice you could ever encounter because when someone says, be yourself, it doesn’t help you to be yourself. And a lot of us don’t know who we are. So, there’s like, how can I be myself when I don’t know who I am? With that said, being ourselves as much as we can even when we don’t know who we are, and being authentic means being true to our feelings. So, feeling our feelings when we’re feeling is part of being authentic. It’s not glorious, but it’s like if you’re sad, if you’re happy, or you’re joyful, don’t apologize for it. Be in those feelings. Practical authenticity. Voicing your genuine perspective. Not trying to confirm. It’s being true to your perspective with your voice and being true to your feelings that are in your body. Period. Humbleness. Knowing that you don’t know. It’s like all the answers are found within. And in reality, it’s like yeah not many answers are not gonna be found within and that’s maybe why there are other people in this planet: mentors, coaches, colleagues who have been where we’re going. They’ve been there before, so now’s a good time to ask who. Self-efficiency. A blessing and a curse that’s so many entrepreneurs is self-efficiency. Sort of a, I can do it all and I will do it all attitude. You wanna be self-responsible, self-sufficient, resourceful but when we get glued in that, when like we start worshipping the religion of self-sufficiency, then we forget the exponential leverage of other people. Realizing like, I can learn in 10 minutes what might have taken that person 10 years to learn, in that can save me years of error which might cost me, cost me time, might cost me a lot of money, not to mention it might cost me revenue that I would never earn. As entrepreneurs, we got to figure out the humbleness and realize we need to ask, we need to have a beginner’s mind at times… Get out the trap of comparison. We’re drinking the poison, and we don’t even notice that. Notice when you are criticizing others. We criticize others. Especially others that deep down inside maybe to surface level, we deem them more successful than us. But what makes us want to criticize them is we’re comparing ourselves to them, we feel bad. We maybe feel insignificant, so the outcomes the criticism, trying to make them less significant in our mind’s eye so that we don’t have to feel as insignificant. So notice yourself when you are criticizing someone. Step 2 is asking yourselves, what am I feeling insecure about right now? You are a human being. You are going to feel insecure about something. It’s not if but it’s what. What am I feeling insecure about right now? Don’t shame yourself for being insecure, but let it be okay feeling insecure. Pessimism and Optimism. Pessimism is when we are dogmatically stuck in a negative point of view. I think optimism is when we’re dogmatically stuck in the positive point of view. And I think there is a huge downside to both. Money. Money can be a spiritual tool when you can see how it connects to the rest of life. If people use money and use their relationship with money in a way that makes them more connected to other people, makes them more connected to other people around them, more connected to themselves, then yes, it’s a spiritual tool for you. What it is to be happy? “To be happy is to be accepting of yourself, not for how you want things to be but how things are for you right now.” Is happiness the right dream to chase? “No, because a lot of us don’t know what happiness is. I think a lot of us are chasing gratification but calling it happiness. And I think often times gratification subtracts happiness in our life, so we start chasing more of what we call happiness that’s actually gratification. So, we have less happiness in our life, and it can become a downward spiral until we’re gratified to the gills, but we have no happiness. So, I think chasing two things: self-acceptance and growth. For me, those are the pursuits that feel better to me.” Best advice: “Nothing is as it seems. That’s taught me not to believe my beliefs, not to just dogmatically believe how things seem to be for me. It’s really taught me to be open-minded and open-hearted.” Worst advice: “It is something I somehow fell into. Be like that person was a mindset I was in for quite a bit and it makes serve a purpose but ultimately it was pretty crappy advice that I was living even though it may never have been directly pulled to me.” Blaming other people. “In America right now, we love to scapegoat everything into our president. I’m not a fan of his but I’m not a fan of blaming what we don’t like in our lives on him, so I think how people project themselves on to other people, that’s called blame. And don’t own their experience of themselves. They don’t see who’s looking in the mirror. Instead, they just see the mirror, don’t like what they see, and then blame the mirror for it. So, I think the solution for that is radical self-responsibility where when we look at what we don’t like about other people, even the president of the US, we have the wisdom and the humbleness to ask, what does this say about me?”   Disruptive. Disruptive means breaking normal. It can mean we become the human being instead of the sheep walking in the herd. And we break the norm. So it’s a pattern interrupt. And that could be by expressing our weirdness, our uniqueness, our perspective. I think there’s a lot of forms it could take. But it’s breaking normal. Normalcy is the worst disease that infects humankind and I think being disruptive is a beautiful cure for the worst disease there is.   Recent success impacted your life? “Things are always changing if I allow them too. In order to allow the growth to happen, I have to change. I have to adjust the centre gravity of my life. Our willingness to be uncomfortable to adjust and change to the tides of life now has been instrumental for me. I’m not going to claim to be perfect yet I’m actively doing my best to adjust and change.” BEST MOMENTS“Entertainment. Self-awareness. Inspiration. Sometimes those are all very intertwined. People can feel inspired emotion because they're entertained and laughing, and they can feel.” “Not to sound to cliche but the failure are incredibly valuable when you look back on and to gain the lessons and of course sometimes we fail and because it's uncomfortable we don't look back and soak in the lessons and therefore it's like we failed in it.” “Searching for a truer version of ourselves, I don’t know of anything that’s maybe nobler than that. I think it’s beautiful.” “The search becomes very fruitless when it’s only an intellectual endeavour.  But if our search for authenticity includes action. If it includes risking living life through relationships, taking risks, one we’re inspired to start a new business, put something out on, you know, voicing our perspective, one that includes adventure, I think those are the components of the searching that really count a hell of a lot more than what’s going on in our brains… It’s not meant to be an intellectual endeavour. It’s meant to be a lived experience.” “Something is only intelligent when we have the intelligence to discern when to pay attention to that source of intelligence. If we’re only paying attention to it, I think it’s gonna mislead us.” “Wisdom is knowing what you don’t know. Learning is you learn more and you start to become aware of what you are unaware of, and that’s why I think if one doesn’t have humbleness and compassion to say, and it’s okay, it can be… the fires of the ego can really burn us where we get more and more insecure knowing how much we don’t know.” - British Proverb “Comparison is a lethal poison that nobody other than us is going to inject into ourselves.” “The most common denominator of successful people both in internal success and external success is they ferociously learn from other people. The hunger to learn.” “Realistic thinking is ideal. Seeing the positive point of view from the negative point of view is freaking helpful.” “I think we want to acknowledge the extremes so we’re better in form so we could find the place of balance in between.” ABOUT GUESTJP Sears is a YouTuber, he’s a comedian, he’s an emotional healing and life coach and an author and speaker. He shot to fame a few years ago because he has this very dry, satirical videos, and he started to go viral. His videos include “If meat eaters acted like vegans” and gluten-free satire videos. Tony Robins and Gary Vaynerchuk fan and video-based satires. And he’s just gone huge, tens of millions of views on social media. He’s a very unique person. He explains how and why he started making his youtube videos, how he made them go viral, and how he started his coaching business.CONTACT METHODIG and Facebook Handles: @awakenwithJP Awaken With JP Sears Show Podcast: https://itunes.apple.com/us/podcast/awaken-with-jp-sears-show/id1436938686?mt=2 [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Marras 20181h 8min

Caffeine Cast: What it Really Takes to be Resilient [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: What it Really Takes to be Resilient [Business, mindset, entrepreneur, disruptors]

What does it mean to be resilient? There’s a lot of talk in the personal development world that bravery, courage and vulnerability are constituent parts of resilience. But really resilience is the desire to continually solve problems with no loss of enthusiasm. Tune in today to hear what resilience is and what it isn’t, and why you too can get more done through accountability and an action orientated mindset. KEY TAKEAWAYS Every opportunity you have to improve as a person or as a business is really just problem-solving. There’s no need to make it bigger than it is or worry about why. You just need to get out there and do it. Improve on the skill or approach that’s holding you back. If you can go from problem to problem with a solution mindset and manage your emotions and deal with the issue with enthusiasm, you will be successful and achieve your goals. If we talk too much about bravery, courage and vulnerability we can build resilience up to be much harder than it actually needs to be. In order to solve your problems and get what you need you must become accountable. You are the easiest person to lie to because you’re not letting anybody down. The more external accountability you have, the more it forces you to take away the choice to go and solve the problems and implement the actions you want. Then you build resilience through forced accountability. When there is a choice there's no resilience, but when there is no choice you naturally take on an action orientated mindset. You need to take all of your options down to a binary yes or no choice and force yourself to get it done. BEST MOMENTS “Sometimes you need to make the same mistake 30/40 times” “There are first world problems and then there are third world problems” “Contextualise the problem and solve it rationally” “Usually speaking you will only do the things that you have to do.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Marras 201817min

Dylan Jones- Interview with OBE Journalist, Author & Editor of Fashion Magazine GQ [Business, mindset, entrepreneur, disruptors]

Dylan Jones- Interview with OBE Journalist, Author & Editor of Fashion Magazine GQ [Business, mindset, entrepreneur, disruptors]

In today’s episode of the Disruptors Podcast, Rob interviews professional journalist, columnist, author and editor of GQ magazine, Dylan Jones OBE. Dylan has served as the editor of the global magazine since 1991 and has won the British Society of Magazine Editors “Editor of the Year” award a record ten times. Rob and Dylan discuss how GQ has had to evolve, innovate and change, to sustain its status as a premium men’s fashion and lifestyle magazine. They discuss the value of a brand, changing delivery channels, the current climate and how the whole industry has been disrupted by technological changes. KEY TAKEAWAYS How would you describe what you do and who you are? I'm a professional journalist. I've also done a series of books and I'm quite active with the British fashion council. The great thing about the magazine, however, is that it allows us to split off into politics or literature quite easily, it's very engrossing. The remit of GQ is quite broad and it allows us to fold in various different disciplines. My role at GQ is principally editing, steering the magazine in the right direction both physically and commercially. Is the role of vision and direction of GQ a role that you enjoy? Absolutely and it changes over the years because we're not just producing a monthly magazine. In this climate, we're producing a magazine of a standard you don't often see anymore. These days you have to have everything and it's a bit like being back in the newspaper. You're trying to drive the news agenda whilst also report on what's going on in the world. We have a much smaller team than any other national newspaper but we use various pillars to get everything done. What is the current climate and how has your industry changed? The climate has changed primarily because of technology because distribution channels have changed enormously and audience consumer habits have changed. When we started people didn't have mobile phones, now people consume content in different ways. That's why we have a print magazine, a digital magazine, social feeds etc. What does good journalism look like to you? Journalism that is well commissions, well researched, well written, well edited and well displayed. There is a vehicle for quality journalism because there is a demand for expert and quality material to be produced. Today, everything is quick and everything is disposable. The world is full of fake news and content is endlessly regurgitated, so much so there is no trust anymore. Now, we start to see a resurgence in the appreciation of excellence. What does Disruptive mean to you? It’s a very emotive word and it powerful and people are looking for it. I think people are looking for it in every walk of life, every discipline and every profession. It’s probably more important now to be a disruptor now than it ever has before because you can attach real commercial value to it. BEST MOMENTS “We're very confident in our abilities to talk to a certain demographic. If you understand your product and you understand your audience then it's all about delivery.” "You have to know your audience and know your brand" "We seem to have had a revival with social media. We used to think that social media would reduce our attention spans but actually in the podcast and magazine world's it's the opposite. Some of the best pieces are two/ three-hour long conversation pieces" “In this world where you can share anything, there’s a premium on quality.” “As a journalist, you are always looking for things that you don’t know. Because you want the readers not to know them. It’s a constant journey of discovery.” “Podcasts are incredible, it’s on-demand radio and it’s smart people talking.” “You can be a writer or you can be an editor, but you can’t be both. I don’t think that’s true.” ABOUT THE GUEST Dylan Jones OBE is a professional journalist, columnist and author who has served as editor of the UK version of men's fashion and lifestyle magazine GQ. He studied at Chelsea School Of Art and then St. Martin’s School of Art. His award-winning editing position at GQ is  a position he has held since 1999, and has won the British Society of Magazine Editors “Editor of the Year” award a record ten times. In 2013 he was also the recipient of the prestigious Mark Boxer Award. CONTACT METHOD @DylanJonesGQ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Marras 201848min

Caffeine Cast: The TRUTHS About Entrepreneurship [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: The TRUTHS About Entrepreneurship [Business, mindset, entrepreneur, disruptors]

Anyone is an entrepreneur who has big ideas and wants to create value and drive a vision. Entrepreneurs are prepared to be creative, innovative and endure challenges to make people's lives easier, faster, better and more convenient. It’s NOT about the amount of money. If you’re looking to start, grow and scale your business or your product or service, and want to know the truths that can help you achieve success. This episode is for you. KEY TAKEAWAYS Rob has been an entrepreneur for 15 years. He has over 850 tenants in his letting agency, half of which are let properties that Rob or Mark own. His varies training companies earn between £15million and £19million a year in top-line revenue and he has authored/co-authored over 14 books. Rob knows what it takes to be an entrepreneur. 10 Truths of Entrepreneurship. It's easier than ever to be an entrepreneur. There's no friction and anyone can do it. An entrepreneur solves problems and takes risks in the search of profit and contribution If you don't risk anything, you risk everything. You need to embrace taking bigger to provide a more meaningful solution to others and reward yourself with bigger profits Your business has to make a profit. If it doesn't make a profit it's a hobby or a charity. No one works for you. Empower the people that you work with and never expect someone to do something because you're paying them. Motivate and inspire them instead. Do not expect any love. You as an entrepreneur need to put content out there and continuously give, give, give. Money comes from solving big meaningful problems and then scaling it to make a profit. Value comes from fair exchange x leverage. You will make mistakes over and over but you need to embrace them. If you're avoiding mistakes you avoiding success. Yes, you do have to work hard, but for sustained growth, you need to work smart and learn how to leverage. You must innovate, you must embrace change and you must be able to see the upsides in the downsides. BEST MOMENTS “It's not about the amount of money. The definition of an entrepreneur is someone who is prepared to take risks in the hope of profit.” “It's the billionaires that spend all their time on their vision, planning and their strategy” “With Facebook, Twitter, Youtube and social platforms you can market your business and your product or service for free. There are downsides to the fiberoptic world that we leave in, but basically, you can have whatever you want instantly” “To be an entrepreneur you need to create meaningful products and solutions that help people AND be prepared to do what it takes to get there, by being a leader and a disruptor.” “It's wise to take calculated risks. There's nothing wrong with taking risks but protecting the downside.” “You need to be okay with meeting your own needs. It's okay to be selfish, you can't help anyone else if you can't help yourself.” “A great entrepreneur takes all of the issues and the market changes and continuously motivates the team.” “People don't care what you know until they know that you care” “You have to work hard enough. not to work hard.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Marras 201822min

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