Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]
Disruptors17 Kesä 2018

Aston Merrygold: Rob Interviews with Global Pop Star from JLS [Business, mindset, entrepreneur, disruptors]

Interview with Aston Merrygold, former member of JLS, one of the biggest ever boy bands with 10,000,000 records sold. Aston’s since been a judge on a dance talent show and appeared on Strictly Come Dancing. He’s appeared in adverts for Coca-Cola, Samsung and Tesco. Rob’s met with Aston at his dance studio in Vauxhall to discuss success, wealth, leveraging social media, reinventing your career and dealing with the business side of celebrity. KEY TAKEAWAYS You’re now pursuing a career as a solo artist, that must be different to working with your bandmates. I bet there’s upsides and downsides, do you want to talk about that Aston? Yeah, I guess the only real difference is the social. you'd be in a room with your friends, business partners, having a heated business discussion, everyone's got their own ideas and nothing ever arrives to arguments or blows, but from an outside perspective it can be quite awkward. It looks like we're going at each other, but that's just the passion. Now on my own, it's my way or the highway. I prefer it that way, 100%! I'm so thankful to the rest of the guys and my team, but now being on my own I can finally be myself and express myself fully, not contribute 25% to a four-piece. How do you want to be known and remembered, Aston? Well, I want to be remembered as one of the greats, and I think if you don't want that, then you're in the wrong industry. If I could have an eighth, a third or a slice of something someone like Michael Jackson had or Justin Timberlake, more recently. If I could get a slice of their success, I'd be more than happy! Music or dance specifically, or the fusion of both, Aston? Do you know what? I think it's just entertainment. People ask me what I do for a living, and I tell them entertainment. It's everything, music, from a writing perspective, from a performance perspective, dance-wise, acting, everything. I love everything to do with this industry. Working with business partners, sometimes that passion can overflow, sometimes you can fall out, how did you and your band learn to deal with and overcome that? To be honest, I don't know why, we just did! There was no learning process. As individuals we just wanted to fight the good fight. We would put it to each other like, "If we do this we could be here, if we do that we could be there..." It was all about where we needed to be. What was best for us as a collective. I was the youngest of the four so I tended not to take things as seriously, when it came to the business aspect I was more than happy to give my opinion and not back down, but ultimately I thought that was why we outsourced, hiring business managers, administrators and consultants, to make those decisions on our behalf. How much of it was agents and labels telling you what to do and how much of it was you saying, "Wait a minute, we want to do this." Well, I'd say about 50\50. We were trusted with our opinions which was great. There were times when we trusted the label, sometimes great, sometimes not so great. Just the way of the industry. Sometimes our hits which we didn't think would succeed were massive and other times the releases we thought would be huge just didn't hit the mark. Luck of the draw, half the time. We would have to trust our lives to these people and we had a great run, I think I can speak on behalf of myself and the boys when I say it was the best thing we'd ever done. So, from your position, why do you guys feel like you moved on? I think it was the perfect turn, I'm still in JLS, I'm always going to be in JLS, but we were young when we entered the industry, then we got our break. We're all now in our mid 20's, we've already had a fantastic career, we have time to pursue other dreams! Five albums take a lot of time, there's been a lot of tours and it was the thought of signing the deal for another five albums and being contracted all over again. Now we're all starting families, it seemed to us that we were at the top of our game, didn't want to overstay our welcome and then if we're welcome back then we're welcome back! We're more than happy with where JLS left.Was it scary, leaving the industry to try other things? Hell yeah! It was so scary, because I'd been cocooned. For the last 7/8 years I'd lived by the diary, having cars pick me up at certain times to take me to meetings and events at certain times. From life being handled by every aspect to getting the reigns back to my own life was definitely scary, but I was free. I got to start again with all the knowledge and wisdom of the industry which I didn't have before, it was a rush! You seem totally laid back about transitioning career and going from being massive to starting from scratch, Aston. What would you say to people who aren't as laid back as you and they're scared? Well, you can look at fear one or two ways; it can over could you and make you introverted, or you can take it upon yourself and admit it's scary. There's a difference jumping out of a plane with a parachute and without one. Regardless of whether you have one or not, it's scary. Jumping without one, it'll only ever end one way, with one you still have a safety net which may not work but at least you confront it and take it head on. Nowadays on Social Media you can be absolutely killed. One wrong remark or faux-pas and that could be your career done within a matter of hours, regardless of what's happened. It's as cut-throat as that. Once you realise and know that, life won't be so stressful! You might as well just be like, "Alright, well I'll try again." Is that faith? Is that belief in yourself? Is that confidence? Is that accepting of your industry and career and how it can be or is it all of those, Aston? It's all of them, it has to be. Sometimes I can see the bad sides of all those things within the industry and think you can be too confident. You might as well be naked on stage and say, "There you go, judge away." Has the industry changed you? Yeah, definitely. I used to go out with my mates from uni, early twenties, same as everyone else. The only difference was that I was I had money so we could really enjoy ourselves and the media perceived me to be showing off. What else would you be doing on a weekend with your friends from uni at that age, going out every night obviously! Do I have work tomorrow? Yeah of course, but I'm fine! So you've talked about these glass ceilings to smash through, what's your glass ceiling and how're you going to smash through it? The next glass ceiling is just getting music out there. Letting people know that I'm a solo artist now. Not many people know it. Music's based mainly online now, it's ever-changing and you can so quickly and easily get lost. It's me having the courage to step back and take a harder look at it and evaluating how I want to approach it. At first I was like, "Yeah I want to chuck anything out and do whatever." Whereas now I'm like, "Now I have to chuck it out in the right way." Do you think some of the purists struggle with how fast music and content are changing? Yes! I had a meeting the other day with a great friend of mine who works for a label and he got pissed off with me for talking on my phone. He said, "Stop talking, I've heard your stuff, let people hear it and decide!" Get your content out there. Whether 10 people here it or 10,000,000 people hear it, you'll effect change. People think they should wait for the perfect time but there is not perfect time. It's ever-changing, so fast paced! People are now starting to put their own truth out to the world. Podcasts, YouTube, Social Media, etc. People want honesty, but you're damned if you do and damned if you don't if when for example your niche is writing sad songs and you decide to write a happy one, some of your followers may disapprove but at least you're being authentic. Too often we aim to please everybody and don't want to be judged too harshly. A lot of people are really intrigued about the business side of your career, did you show an interest in that or did you just want to go and do entertainment? At first, I was definitely happy-go-lucky, thinking business was cool but then I'd get invited to an accounting meeting and I'd think, "Perfect..." Then the taxes came and I wanted to know who was taking my money! As it went on I wondered why hadn't they taught me about this at school? All these avenues and options, I don't know why it took me to reach a certain age for it to click. In the early stages money was coming in thick and fast, unreal! First I was partying, then I wanted to buy a house, then the business aspect start to get more real. Then I started to analyse why the volume of gigs in the first part of the year was more than the third part of the year, etc. I started to realise there was a business cycle behind it all. A preparation period, a release period, etc. A template every artist follows. People are launching from yesterday. "I'm gonna be in the studio tomorrow, everyone out there, check out this song that I posted last night." The rule book's been thrown out the window! Slade wrote a Christmas number one 40 years ago and they're still milking £500,000 per year from it! Cristiano Ronaldo gets €300,000 per tweet if he does a brand endorsement. There's some downsides to Social Media but if you want to set up a business or be an artist or creative, surely it's gotta be the best time in history?! You get a small tripod for £5, set your camera up, start singing or dancing or whatever and start selling products! Have you embraced all the Social Media, are you quite active? Instagram and visual things I love, things like Twitter, not so much. For me, Twitter's maybe 90% negative and 10% positive. You get a lot of opinions when people post music but aren't ready to perform in front of large crowds of people. You want to be true to your art and your work and you could spend 30 years crafting your work, never be perfect, get still always be judged by purist critics. Social Media today, you can dictate the terms. If you like the comments, get involved. If you hate it, turn it off, if you're an introvert you can do a podcast because nobody can see your face! There's ways around it now, there's lanes, avenues, ways people can really express themselves. Building multiple streams of income and making hay while the sun shines. I've seen a lot a lot of people who've become very successful and then relaxed. You never know when there could be another recession. In your world Aston, you can be the best and then you can be gone. Do you think about building income streams, having multiple business interest endorsements? What are your thoughts on streams of income and making hay while the sun shines? I'm 110% up for building these streams of income. As an artist I choose when I get paid. If I don't want to get paid, I don't go out and work. It doesn't work for me. You're never too successful! There's always bills to pay and people to provide for. We're sitting in one of my avenues now. There's always a bigger picture. I'd like ten of these, dotted around the country, dotted around the world. You've got a business partner in this venture. How important is having that business partner, what benefit have you got? It's nice to always have the other perspective, coming from a band it's nice to bounce ideas. At the same time, when I'm touring, I need someone to hold down the fort. If something comes up within the business which I can't handle straight away, he can handle that. It's nice having a business partner that's totally on your wavelength. Gold dust! People say you shouldn't go into business with friends. I say life's too short to go into business with people purely for commercial benefit and not enjoy your time together, especially if you succeed. Surely, you'd want to succeed with your friends and people you care about?! If they're true friends, you'll never run into any worries. They'll all eventually show their true colours. The best advice you've ever received, if you can remember it? From Seal, actually. One of the greats. He told me, "Enjoy it." Regardless of whether you're performing in front of 50 people at a local concert or 50,000 in an arena, enjoy it. We're all rushing everything we ever do, so slow down, soak it up. Worst advice? Honestly, I've never had bad advice. If I've ever had advice which didn't go according to plan, I'd learn from it, which would be invaluable anyway. Going against my gut always bites me. A myth about the industry or a celebrity or someone in the media which most people don't know about? When you get £1,000,000 you don't actually get £1,000,000! Why didn't they teach you in school that if you're an employee, when you get paid, you lose 40% to tax?! Management, agents, staff, whomever it may be, they all get a slice too. So once all of the overheads are cleared you're left with around £200,000/£300,000... Don't ever believe the newspapers! If I did six or seven of those gigs, then I'd be looking at earning that kind of money. Anything you strongly believe in the world that you'd like to change and put your stamp on? The Social Media is such a curse and such a blessing at the same time. People use it for so much good but at the same time you have to filter through so much rubbish and negativity to find any scrap of it. I'd like to put more filters and choice for people. The theme that's emerged in this interview is that there's two sides to this reality. Social media is a bit negative, but we can put our products and content out to the world in five minutes. Celebrity's all good or celebrity's all bad... There's a choice. You can always choose how you look at things and approach them. What does the word disruptive mean to you? Now? A four-and-a-half-month old baby screaming at 2am! Personally, for me being disruptive is probably more of a good thing. Music is always disrupting the airways and people's vision and hears. Music that disrupts popular, conventional music creates its own undefined genre. I enjoy proving that there aren't any rules! BEST MOMENTS The best thing about building a dance studio underneath a railway bridge is that there’s no sound restrictions, so if clients want to have their music playing at top volume, they can. It's good that clients hear music going on when they arrive, if it was silent then it'd feel like something was wrong. The smell adds to it too! I never felt the need to push buttons. If someone was feeling a bit tender over a business decision or something similar, I'd tend to back off and give them some time and space. There's no ceiling. Every ceiling you see is made of glass and if you don't smash through it then you're going to get stuck. I'm going to invest in myself instead of waiting for years for the knock on the door from the big label. Everybody's putting their stuff out through their own means. That one bad review out of the 1,000 decent ones really doesn't matter! Don't fixate on it. If I sit out home all day, doing nothing, it's not long before the phone stops ringing. I have to go out, make myself known, do shows, take appointments, etc. because if I don't do it now then my family will be in trouble. Focus yourself on what you've got, not what you've not got. I realised Social Media was a daily thing. Instagram, Twitter, people wanted to see all of you, not just the music. Sometimes I would grow my hair for campaigns, sometimes you'd see a yearly cycle within a day! As you said, happiness is a choice. Now it feels like, well that's just common sense, why would I not want to be happy? It's quite alluring and tempting, the gossip, the bad news, it's an attractive thing for some people. When my little boy came along, I thought he needs everything I didn't have when I was growing up, regardless of whether I can buy it right now or not. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1191)

Robs Rant: If You Criticise Others Don't Whine When You Get Haters [Business, mindset, entrepreneur, disruptors]

Robs Rant: If You Criticise Others Don't Whine When You Get Haters [Business, mindset, entrepreneur, disruptors]

There are a lot of people out there that criticise other people, brands and businesses to elevate or grow their own brand or business. Rob explains in this episode the importance of not lashing out and not using criticism to grow your brand and business. Instead he discusses how you can use criticism in a positive way and why it’s important to know how to criticise. KEY TAKEAWAYS If you spend time and energy criticising others then you can expect to receive that back. The marketing you put out will reflect back on you. E.g. If you lash out at others, others will lash out at you’. If you focus on your own brand, mission and message then you’re going to attract people who have that similar mindset as you. It’s not an attractive quality to bitch and criticise other people even if it’s therapeutic. So think about who you want to be and how you want to be known. If you do want or need to criticise then do it in a fair, balanced, accurate, non-emotional and constructive way. Try have 30 days not criticising others. Join the Rob Moore supports group for exclusive access to live streams, new content, meet ups, WhatsApp groups and more. BEST MOMENTS ‘criticism is vital for growth’. ‘The world is a mirror’. ‘Be constructive rather than critical’. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

20 Marras 20199min

Joe De Sena: Spartan Race CEO, Built The Biggest Brand in Obstacle Racing [Business, mindset, entrepreneur, disruptors]

Joe De Sena: Spartan Race CEO, Built The Biggest Brand in Obstacle Racing [Business, mindset, entrepreneur, disruptors]

Are the things we do really that hard? What would you do if you knew you were going to fail anyway? These are just some of the questions today’s interviewee, the multi-millionaire founder of Spartan & Death Race,  Joe DeSena asked himself when growing the worlds leading obstacle race. Today it’s easier than ever before to start, grow and scale a business if you know what you’re doing and you’re passionate about you will succeed you just need to find your ‘True North”. Discover the success behind Spartan Race, what it takes to merge your passion and profession and the business lessons learnt along the way.    KEY TAKEAWAYS  Spartan is in 45 countries running over 275 events with 1.3million people taking part each year and over 6.5million completing a race since we started. The business makes revenue from merchandise, revenue, sponsorship and nutrition. However, the big hole in our business is training, a Spartan gym or physical training course so we’re looking to work with partners to launch this.  “We invented hard when it comes to modern-day events sp we went back to basics and threw the hammer down and really showed people what hard is but the race is more than just a race, it’s hard but everyone that completed it transformed their lives. In life, you only meet yourself when your backs against the wall and in a strenuous situation you find out what you’re made of.”  Most people are waiting for their purpose to find them but you need to be active and moving in order to find your purpose and make it your profession. If you’re moving and get things done you will bump into things and opportunities will happen and you’ll discover that changing people’s lives and help people out is much more valuable than money.   True North is finding that thing that’s going to pull you through life and this can change. In the beginning, your True North could be money but for myself and Spartan now my True North is changing people’s lives and now I’m actually trying to measure my business’s success by how many lives we change.  As long as you’re putting yourself in the right location over and over again you’ll make your own luck and to the untrained eye, it looks like you’re just lucky. However, with Spartan I wasn’t actually looking for a new business I just wanted to put on a race but I ran it into debt and I realised that the entrepreneurs that succeed are the ones that have no choice, their backs against the wall and they need to make a change.  If you’re looking to start a business don’t get distracted, If you’re going to do something do it, don’t only offer your new venture 10% of your time because if you do that you deserve to lose money. Additionally, you need to gain the right knowledge and you need to know how to hustle in order to be creative.   Business Lessons  Always be on time.  Make yourself invaluable as a service provider and go above and beyond.  Never have your hand out asking for money, if you do a good job the money will find you.  Make your customers your best friends.  Be authentic and be passionate about your business.  Have a great name.  BEST MOMENTS  “We all have it so easy in today’s society”  “How is the kid supposed to survive outside the house if you don’t let him out of the house”  “We’re all animals”  “The brain and the body is wired to thrive when you do hard things”  “The brain and the body is wired to thrive when you do hard things”  “I had to test myself and find out if I could build a business, walk a thousand miles or make it on wall-street and what I found was I wasn’t the toughest or fastest but I didn’t quit”  “Everyone wants to quit a little less and get a little more done”  “If you want to turn iron into steel you’ve got to heat it, pound it and drown it”  “I love being under the gun, it’s amazing how resourceful humans can be”  “I think what would an ordinary person do and I don’t want to be ordinary”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Joe DeSena - Author  Spartan Up! - Book  https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Joseph De Sena,  has been an entrepreneur since his pre-teens. From selling fireworks at age eight to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of the word "entrepreneur." De Sena knows what it feels like to succeed outside the office, too - and that's the feeling he seeks to bring to the world's athletes with the Spartan Race series. Spartan Race, voted Outside Magazine's Best Obstacle Race, is the world's leading obstacle racing series and the first of its kind to have global rankings making this one of the fastest-growing sports in the world.   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Marras 20191h 17min

Caffeine Cast: How to Structure Your Week (Like a Boss) [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: How to Structure Your Week (Like a Boss) [Business, mindset, entrepreneur, disruptors]

Something that the majority of people experience is having a job and it’s imposed upon you when you finish when you can do things and when you can’t do things. Many people share the same dream of being their own boss and not having anyone tell them what they have to do. But when it comes to actually 'starting' their own business they tend to find them stuck in a day, which leads to missing the structure of having a full time job. In this episode Rob explains how you can overcome this.   KEY TAKEAWAYS  Something that the majority of people experience is having a job and it’s imposed upon you when you finish, when you can do things and when you can’t do things. Many people share the same dream of being their own boss and not having anyone tell them what they have to do.  Having a clear, structures and compartmental diary will help you overcome the common question of “how do you manage to get so much done?”.  Everyone’s individual so to believe that the theory of having less sleep to get more done isn’t correct. It’s about finding what works for you best. Test out different times to find what times you’re most productive and alter your diary to suit that.  Robs book Routine = Results walks you through how you can do this and also helps you get the basics right, such as exercising, eating right and getting enough sleep, before anything else.  Put your income generating and high earning tasks in the time zones where you’ve got the most energy so you can be the most productive and get the highest quality work done.  Don’t stop focusing on your key life areas such as date nights with your partner, seeing your kids or doing a hobby. Just book in that time to do these things in your diary because it’s important not to get obsessed with your business.  BEST MOMENTS  ‘Being a new entrepreneur can be a massive shock of culture change’.  ‘Structure equals freedom’  ‘Don’t get too obsessed with your business’  ‘Create your own structure to suit you’.  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Marras 201915min

Rant: Is Anything Really Fair? [Business, mindset, entrepreneur, disruptors]

Rant: Is Anything Really Fair? [Business, mindset, entrepreneur, disruptors]

So many people say this isn't fair, that's not fair, it's not fair but fairness is based on merit. Do something about it. In this episode, Rob explains how whining, complaining and bitching about how things aren't fair can have a negative impact on your life and how you can overcome things that you may not feel is fair. KEY TAKEAWAYS  If you complain, bitch and whine about things not being fair then you're not being productive.  People mostly do what they want to do not what you want them to do. So if you try to get someone to do what you want them to do, they'll do what they think is the right thing for them and you'll lose control of fixing your own stuff and getting you own stuff sorted. Fairness is based on merit, it's about what you do for yourself that can make you feel like you're doing something with your life. BEST MOMENTS  'No one owes you anything' 'Don't try and control other people' 'If you don't ask you don't get'. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

13 Marras 20196min

When Fitness & Business Collide: An Experimental Episode [Business, mindset, entrepreneur, disruptors]

When Fitness & Business Collide: An Experimental Episode [Business, mindset, entrepreneur, disruptors]

Bodybuilding Coach, Entrepreneur, Mentor & Best Selling Author, Phil Graham Do you want to be inspired to achieve your goals and dreams, overcome adversity and build a successful business turning your passion into your profession? In today’s episode Rob interviews, bodybuilding coach, entrepreneur, mentor and best selling author of diabetic muscle and fitness guide, Phil Graham. Rob and Phil discuss what it takes to be successful in business and in life, how to overcome objections and build communities that help and serve the public. Tune in and listen to Phil share his life story, things he could control, lifestyle, nutrition, fitness and what it took for him to build a successful business and allow him to live longer.   KEY TAKEAWAYS Wealth and business side of personal training - Its a really dense market, more people overweight therefore a large demand for the service. People who go to the gym and fall in love with it often decide they want to create a business for it. The big difference between passion and creating a business. Many people are good at the technical aspects but not on the business side of things. So many personal trainers become overwhelmed with the business aspect as they don’t have a vision for the future and focus on week to week and exchanging time for money. Phil was then inspired to write a book called the diabetic muscle fitness guide which is the world’s best selling book on diabetes and muscle building. Created a large society of people with diabetes who wanted to train and build muscle. Many young entrepreneurs think of the financial goals when it comes to business but take not consideration into their own long term vision. Master areas by learning. Phil had a plan and was methodical in his thinking and he learned that to become accountable, sometimes the action has to be a little bit blind. Many entrepreneurs become scared to let their businesses go for fear of it messing up, someone once said to him, “you cannot lead an inspiring life if you do not delegate” many people fail as they feel that their losing money by delegating or that it won’t be done to their standards. The importance of having strong relationships outside of work, He and his wife are supporting each other by having a ‘huddle’ each morning to discuss outcomes for the day and expectations from each other in terms of their needs, and end the day with finding out their learnings from the day. A powerful quote that stood out “your thoughts are not reality, the reality is not your thoughts” in triggering moments, it is easy to ignore and perhaps look at social media as escapism. When he finds himself in triggering moments, the first thing he does is to say an affirmation to himself and ask what is this teaching you? What can you control and what can you not control? Have good internal frameworks and questioning to get yourself out of the emotional state, when you’re really emotional the intelligence is low.   BEST MOMENTS “I’m a big believer in asking himself questions at the end of the day, how did the day go, what did you learn?” “Successful people I’ve met, they take action and they ask for help.” “I needed a kick in the ass to get into shape” “With new-found knowledge I was able to build a great physique and found a love for bodybuilding, won many shows whilst competing and found happiness” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://www.phil-graham.com/ https://www.amazon.com/Diabetic-Muscle-Fitness-Guide/dp/0995762201 https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Renowned competitive body builder and Sports Nutritionist Phil Graham (BSc, CSSN) has established himself as one of UK's leading fitness educators and coaches. He has helped coach and inspire a diverse range of clientele ranging from personal trainers, everyday members of the public right through to professional athletes across a wide variety of sports. Phil educates 1000's of personal trainers each year through his seminars, workshops and attendance at some of the world's largest health and fitness exhibitions. He actively writes for almost every major fitness publication, hosts the ever-popular Podcast Elite Muscle Radio Podcast (available on iTunes) and works as Genetic Supplements resident nutrition expert for product development. Phil suffers from Type 1 Diabetes and spends a considerable amount of time helping other people living with diabetes overcome obstacles and get the most out of life, especially when it comes to fitness, muscle building and fat loss. He has recently published a muscle building and fat loss fitness book for people living with diabetes (The Diabetic Muscle and Fitness Guide). And, is in the process of building the first ever online community that educated people with diabetes on the science of strength training, and body building - www.diabeticmuscleandfitness.com disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Marras 20191h 4min

Caffeine Cast: The Most Powerful Way to Build Cashflow [Business, mindset, entrepreneur, disruptors]

Caffeine Cast: The Most Powerful Way to Build Cashflow [Business, mindset, entrepreneur, disruptors]

Building online communities is one of the most effective things now days to help build a successful business. People like to be in groups and clubs who share the same interests. In this episode Rob explains the importance of staying of new opportunities with the ever evolving technology. He also covers why building communities is a great way of selling.   KEY TAKEAWAYS  You could have all of your target market, audience and potential JV partners in one community that you’re the leader of.  Often when you’re selling it’s one to one however if your build a community you can sell to a large group of people who are already interested in what you’re selling.   Having a community can also mean that there’s less pressure on you as the owner to provide all of the content, do all of the admin, do the prospecting and lead generation because other people can do this.  Getting likeminded people together is very special because it’s so powerful. It can be a movement and revolution provided you have a clear set of guidelines and rules that everyone must follow.  You serve to sell rather than sell to sell when you have a community which Rob prefers as there’s less friction when selling.  Email marketing has got a lot less popular, and with all of the new GDPR rules, a lot harder. So if you have a community then you’ve got something that is a lot warmer where you can communicate to people.  The ever evolving technology and platforms means that you have a new fresh opportunity to be the first of something. You can use multiple platforms to create your community too.  BEST MOMENTS  ‘The a Facebook group for everything’  ‘Many are greater than the one’.  ‘Marketing has changed’  ‘It’s important to dance with the times.’  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Marras 201912min

Rant: A 'NO BS' View on Criticism [Business, mindset, entrepreneur, disruptors]

Rant: A 'NO BS' View on Criticism [Business, mindset, entrepreneur, disruptors]

Instead of hating the critics, the trolls, the haters and the naysayers, love them!  Yes, they can get into your nerves and trigger you to lash out—which can lead to the destruction of your reputation—but you should start appreciating their existence more. If you can get way past through the emotional downpour its causing, such criticisms can be really good for you. They can be great key points to look (or not look at) if you want improvement in yourself and in your business. Rob discusses more about the good and the bad of criticism for entrepreneurs, in the most NO BS way, in this episode of The Disruptive Entrepreneur Podcast, so tune in!  KEY TAKEAWAYS  Learn how to manage criticisms that you receive. If you’re too hostile with everything that’s being thrown at you, then you leave no room for improvement.   People have different approaches on how they tackle an idea presented to them. Some are just sceptical, some just know that there’s more that you can offer, and some just want to see your bad side first before even trusting you. How you take these feedback and reactions is what will mark with them. Don’t get triggered. Don’t lash out. Don’t react primarily with your emotions.  BEST MOMENTS  “Criticism helps you grow; criticism helps you be introspective and check on your values.”  “A troll is someone with a fake profile.”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

6 Marras 201911min

Marc Randolph: CEO of Netflix, Co-Founder & Serial Entrepreneur [Business, mindset, entrepreneur, disruptors]

Marc Randolph: CEO of Netflix, Co-Founder & Serial Entrepreneur [Business, mindset, entrepreneur, disruptors]

There’s no such thing as a good idea. It’s in the process of discovering why it’s a bad idea that you realise what might work and you begin to experiment. In today’s episode of the Disruptive Entrepreneur Rob interviews serial tech entrepreneur, advisor, speaker, co-founder and first CEO of Netflix, Marc Randolph. In this insightful interview, Marc shares the untold story of Netflix, the mindset needed to cultivate ideas into companies and how you too can take action and start your own entrepreneurial journey.  KEY TAKEAWAYS  How was the idea for Netflix born? - In 1997 when I was my company was acquired I was left with about 6 months to invest myself into starting a new company and Reed Hastings was the angel investor and we began brainstorming ideas. We had hundreds of ideas and finally landed a DVD by mail business. Usually, a good idea is indistinguishable from a good idea until you do the research.   We had to come up with a new model to attract and acquire customers. No due date and no late fees had never really been done before. But we were terrified that Blockbuster would move online, if they had, they would have crushed us. They were a 6 billion dollar business, now a lot of success is down to the skill of the entrepreneur, but it’s also down to the lucky breaks and Netflix certainly had a lot of lucky breaks.   ‘That will never work’ book by Marc Randolph -  was originally supposed to be called ‘nobody knows anything’ inspired by a quote about Hollywood and that face none knows the success of something before it’s launched and this is very much true about start-ups and for Netflix. The title ‘That will never work’ is born from the idea that often people with ideas do not pursue them because of the opinions of others but in reality, none knows, you will only know if you try it and find out for yourself. The book is really the untold story of Netflix and what it takes to start a company.     Two steps to starting a successful company   You need to have a propensity to take action - A lot of people with great ideas overcomplicate them in their head before starting and make it so complicated they cannot start. As an entrepreneur It’s not about how clever you are, it’s about creatively you can start as quickly and cheaply as possible.   Focus and triage - It’s so powerful to put all of your efforts into a singular thing rather than trying to accomplish lots. However, at the same time, you need to have the intuition to know where to focus as it’s rarely the thing that screams the loudest. In the early stages of a company other two things matter, money and customers. A lot of entrepreneurs focus on the peripheral things that just do not matter in the beginning.   How important is speed to growing a company - Speed doesn’t matter if you’re product or service isn’t right. Netflix was domestic for a very long time because we wanted to get our business model right and we saw a lot of competitors try to launch too quickly. However, learning quickly is very important. Do not waste time polishing things but be efficient and make sure you get it right. Being the first to market doesn’t count for anything if you have poor execution, it’s important to test and with today’s technology you can test your ideas much easier.  How can you help people action their ideas - You need to train yourself to look for pain. Aim to seem the world as an imperfect place and all of a sudden you will have ideas flood to you. Ask yourself what’s frustrating, what would happen if? How could I try that? And to try it, but not in a scalable way just try it by testing the market. The ONLY way of figuring out if you have a good idea is to try it. You will only know when your idea collides with a consumer.   What does Disruptive mean to you? - is a different way of doing things, it’s a dramatic departure from the norm. In the Netflix case, there was an established way of watching video in your home. We believe there was a better way of doing this. Many models in all businesses are being disrupted and you need to ensure you also disrupt yourself.     BEST MOMENTS  “A great idea is like finding the missing piece of a jigsaw puzzle” “There’s no such thing as a good idea. It’s in the process of discovering why it’s a bad idea that you realise what might work and you begin to experiment” “There were a thousand different zigzags in the Netflix story” “When we thought of movie rental by mail we didn’t immediately write a business plan, we tested it first” “Netflix was not a pre-ordained success. In the beginning, it was a scrappy start-up. There were dozens of times we almost went out of business” “When companies are more established and mature they have more to lose and as a result, they play it safe, they often opt against new technologies and emerging markets.” “I almost never put my own money into a start-up because I’m putting my time in and that’s way more valuable”  [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES That will never work - Marc Randolph  https://www.marcrandolph.com/about/  https://twitter.com/mbrandolph?lang=en  https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST  Marc Randolph is an American tech entrepreneur, advisor, speaker and environmental advocate. He is the co-founder and first CEO of Netflix. Marc is described as a serial entrepreneur who helped found the U.S. edition of Macworld magazine and the computer mail-order businesses MacWarehouse.   disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Marras 20191h 5min

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