Disruptors11 Maalis 2019

Superdry Founder Julian Dunkerton (Net Worth £441m) [Business, mindset, entrepreneur, disruptors]

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you. Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high. How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful. Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best. How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction. How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea. How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas. What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are. It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with. What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen. We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten. Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world. How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover. Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ultimate. I admire what he achieved, and he was really thinking about the consumer, and the money was the secondary part of it. It’s a paradox, that it’s not all about the money to make loads of money. Best moment in your career/worst moment in your career? The best was James, my business partner, says that he would come and work for me. I had to take him on a coffee journey, to get him back into the fashion industry. The worst moment was that Superdry was going to take a wrong turn and not being able to change it. Best Advice you’ve been given: Share and experience together. I have equal partnerships, so it’s not overpowering and you're doing something equally together. Is there something in the world that you would like to change? I’m a passionate British tax paying human being. I think how we run the country, I think we can do it differently. I don’t think we look at a problem and how we can affect change. If we look at areas that voted Brexit, they are the deprived areas of the country. We are in a stage where manufacturing could come back to this country because of technology. We could bring back manufacturing in those areas. You could affect that change now, as tax-free investment in those areas. No one is thinking about that. What does the word disruptive mean to you? Looking at a market, finding a gap in that market and doing something about it. Best Moments ‘I love Cheltenham. The place has been very good to me.’ ‘I’m a retailer at heart.’ ‘You have to enjoy getting to the product.’ ‘Everything we do we try and be as best as possible.’ ‘You have to follow the consumer.’ ‘You have to put yourself in the consumer shoes.’ ‘I’ve always warm our products.’ ‘If you start thinking in isolation, then you will fail.’ ‘our here to serve and the moment you forget that this industry isn’t for you.’ ‘I will go back to Superdry and sort it out.’ ‘You have to know what people are wearing in Tokyo, New York, and Korea.’ ‘People are so focused on responding they forget to think.’ ‘Moments of peace are really important.’ ‘I’ve always had somebody else to help me.’ ‘I always made sure it was safe before jumping in.’ ‘The chances of inventing something are slim, but taking something popular to a new place is possible.’ ‘Keep watching, keep getting better, keep focusing on the consumer.’ ‘I had my first shop at 19.’ ‘To find what your good at 19 is amazing.’ ‘The Brexit is a very negative mindset.’ ‘It’s all about partnerships.’ ‘You have to have an appreciation of other people's skills.’ ‘Japan is incredibly cool in terms of streetwear and street culture.’ ‘We have done something that has been done before, that many times.’ ‘I changed the market.’ ‘I’m incredibly proud of what we have achieved at Superdry.’ ‘I really embrace intellectually new experiences.’ ‘Pushing forward is something I really enjoy doing.’ ‘Don’t be greedy.’ ‘Don’t spend more than 10% more than what you earn.’ ‘Try not to take on debt.’ ‘Money can’t be the main driver.’ ‘In business you have to be fairly confident in yourself.’ ‘Sometimes you just have to do the right thing.’ ‘We are at the forefront of various different things compared to the rest of Europe.’ ‘The world thinks that Superdry is Japanese.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Julian Dunkerton is a British businessman, and the co-founder of the fashion label Superdry. At the age of 19, Dunkerton, along with his then business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. They started selling the clothing from an indoor market stall in Cheltenham. In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry. https://theluckyonion.com/about-us/ disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Breaking Free from the Simulation: David Icke's Urgent Warning

David Icke joins Rob to expose the shocking truth about who really controls the world's money, and the sinister agenda behind it all. Icke pulls back the curtain on a shadowy global cult manipulating humanity through finance, AI, and media. Brace yourself for a journey down the rabbit hole that will change your perception of reality forever. David Reveals The secrets behind a hidden network of secret societies and elite families Who controls global finance to limit human freedom and choice That Central banks, major corporations, and investment firms like BlackRock are all part of the same "web" pushing a centralised dystopian agenda The cult plans to crash the economy, introduce programmable digital currency, and connect humans to an AI-controlled cloud Why Elon Musk is a "massive negative" for humanity Why Taxation is theft That non-human entities from another dimension are ultimately behind this anti-human agenda to manipulate our simulated reality Noncompliance and exposing the truth are essential to counteracting the cult's agenda before it's too late BEST MOMENTS "Money is a key to choice and choice is a key to freedom... These people are psychopathic and extraordinarily greedy." "AI is the tool of global control, and that's why it's being done." "The sanctions have been devastating for the West... This is how it all works." "It's an anti-human agenda... So it's less and less of a stretch for people to think that an anti-human agenda could be orchestrated by a non-human force." "If this is not exposed and this is not responded to, then what these people want will happen... We're not talking about psychopaths. We're talking about super psychopaths." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Maalis 20241h 18min

Exposed: Greg Doucette Reveals the Dark Side of Bodybuilding

Rob is joined by fitness influencer and former bodybuilder Greg Doucette for a candid discussion about the fitness industry, steroids, and personal growth. Greg shares his unique insights on the biggest scams in fitness, the challenges of being authentic on social media, and the importance of mental health in achieving overall well-being. Greg Reveals The biggest scam in the fitness industry Why maintaining single-digit body fat percentages is detrimental to mental and physical health The body most women want How to build a genuine connection with your audience How to overcome personal struggles to master your career Why mental health is just as important as physical health Simple ways to improve overall wellbeing What is more valuable than money BEST MOMENTS "I know what it's like to stop taking steroids. I know what it's like to be on them, and I can tell them what it does for you mentally, physically, emotionally, spiritually, everything." "If you base your self-worth on how you look, you're never going to be happy. It has to come from within." "I think that pharmaceutical companies are making billions or trillions of dollars, and I think it was pushed on us. And I think that we accepted it, and I'm almost ashamed of our society for having allowed this.” "I said, I'm going to stop giving a shit about what other people think of me. Like I can remember the moment, and I was going to do a presentation, and I'm like, I was nervous. I'm like, they're going to make fun of me." "I want to call out the BS. And I think that I have the right to do so. And they have the right to be upset with me, to flack back at me, but I don't see it as just I'm just ruffling feathers just because I want to like get views." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Maalis 20242h 26min

The Millionaire Clown James Sinclair Confronts Rob on Money, Business and Entrepreneurship

Rob is grilled by self-made millionaire James Sinclair on his wealth and success in this episode! They go on to have a candid discussion about entrepreneurship, wealth building, and the realities of running successful businesses. Both Rob and James share their unfiltered and unapologetic takes on everything from mindset and entrepreneurship to tax and ADHD. James & Rob Reveal Not all debt is bad The risks of entrepreneurship The best types of businesses to create and invest in How to cultivate multiple streams of income How entrepreneurs can leverage ADHD and similar differences to become strengths Cash is not always trash The secret to recruiting excellent staff Why he values working alone Why entrepreneurs have to embrace all types of change BEST MOMENTS "Never tell someone how much you're worth" "The reason our partnership has been good, and I'll give you a few tips now. Number one is, Yeah, you have to be in partnership, I believe, with someone with a different set of skills, but a similar vision." "Unless you're an entrepreneur and you hire a lot of staff, you don't get what good you're doing in the world and, you know, how much money you're generating an economy." "So if you've got all these labels, and this is really fucking important for me to say this, don't own that fucking label that someone else put on you. Own who you are." "Dave Ramsey says all debt is bad and he's wrong. I'm just going to say it. He is wrong. Not all debt is bad." "35 per cent of self-made millionaires in the UK are dyslexic. There's loads of super successful people that have elements of autism, ADHD, dyslexia, all of these things. They're just labels, by the way." "I actually think the limited company, the LLP, the LLC, it's a really smart wrapper. It's a really... There's a lot of things that have been invented by humanity and people don't understand how genius it is." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Maalis 202437min

Electric Cars Are Not the Future | Supercar Secrets with Carl Hartley

Rob sits down with supercar dealer extraordinaire Carl Hartley for an inside look at the world of high-end cars! From discussing the current state of the car market to sharing his unfiltered thoughts on the industry, Carl also reveals his highest profit-making deals and the secrets to getting them! Carl Reveals Why the car market is stabilising The overhype of electric cars How to negotiate high-stakes car deals. The real cost of a Bugatti The challenges of growing up in a strict household The most brutal but important business lesson Hartley learned early on How he made £2 million profit on a single car deal The secret behind his highest percentage profit of 200%. The importance of being able to adaptable in your communication BEST MOMENTS "I enjoy my work. I enjoy my business... but I only come to work for a reason. And that reason is to, to make money." "The last thing that appeals to me is an electric car. I think it's why has no soul. Because it's quiet, it's got no noise." "You cannot judge a book by its cover. Someone can walk through them doors and not look like they're fit enough to wash the floor. But the difference is, on other days you see both me and my dad washing the floor." - "There's only so much you can do with a 911. A 911's been the same shape... It's still a 911. Okay, it's got a bigger wing. It still does exactly, it just, it just does everything perfectly." "Someone's opinion of me can be whatever they want it to be. It's theirs. Do I, do I really want them to, to like me? Do I really want them to dislike me? The matter of the fact is I don't really care too much because I'm never going to change it." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Maalis 20241h 58min

Everything I Said About Steven Bartlett is True | My Brutal Interview with Dodge Woodall

Rob is confronted by fellow entrepreneur and podcaster Dodge Woodall! Dodge asks Rob difficult questions and brutally criticises Rob about his dealings with Andrew Tate, his thoughts on Steven Bartlett and more! Listen in to hear how Rob deals with this harsh criticism and interview technique from who he thought was a friend! VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Maalis 20241h 19min

Influencer Boxing is a Joke: Paddy Pimblett Slams Jake and Logan Paul's Credibility

UFC superstar Paddy Pimblett pulls no punches as he discusses his rise to fame, battling depression, and the importance of men's mental health. Rob digs deep to uncover Paddy's views on influencer boxing, his dream fight at Anfield, and the craziest interactions he's had with fans. This is an unmissable interview for fight fans and anyone interested in the power of resilience. Paddy Reveals What would make him fight Jake or Logan Paul His personal battle with depression and suicidal thoughts UFC Fighters get paid what they're worth The sacrifices he has made for his career His dream to bring a UFC event to Anfield stadium in Liverpool How to find true happiness The lowest point in his career Why winning is more important than entertaining The importance of a good support system for success The credibility of influencer boxing compared to professional boxers who have dedicated their lives to the sport What his legacy will be BEST MOMENTS "If you're a man and you've got a weight on your shoulders, and you think the only way you can solve it is by killing yourself, please speak to someone, speak to anyone. People would rather you cry on their shoulder than go to your funeral." "I'd probably rather bring my UFC to Anfield than win a UFC title." "As long as people don't think I was a cunt, I'm happy." "When I get going, I'm like Homer Simpson." "It's just you versus them. Put the ref in the middle." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Maalis 202456min

The 9 Biggest Threats to Your Money & Freedom

What are the biggest threats to your money? Join Rob as he reveals the 9 biggest threats to your money and your freedom! The 9 Biggest Threats to Your Money & Freedom Inflation, the silent tax The banks, if you aren’t creating a product then you are the product. A war or a revolution, we are the closest we have been to this in the West since WW3 Scams and threats, they are everywhere! Bad investments and bad investment advice Your emotions, only make financial decisions when you are balanced and logical Divorce! Lifestyle creep, this easily happens to many entrepreneurs and business owners. The government and your tax bill! BEST MOMENTS "Every year it costs more for the same item” “The government control and cause inflation” “The banks make money from you in three ways, number one inflation, number two taxation and number three interest through getting you in debt” “We are the closest we have ever been to World War 3” “Never make big investments of spending decisions when you’re elated or depressed, instead when you’re balanced and logical” “Rule number one, don’t get married” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Maalis 202410min

Three Ways the Banks Profit from YOU! Beating the Money Matrix

The money matrix is a hidden system created by those who benefit from it, the banks and the elite. In this episode learn more about what the money matrix is and how you can beat this system, play the banks for their own gain and profit for yourself. Rob Reveals: Why money matrix allows the elite to have power and control over the people Why the banks lend you money Interest equals profit for the banks. It isn’t just the government that benefits from your taxes, the banks do too Up to 70% of what you earn and spend is tax Inflation is the ‘hidden’ tax Why to only borrow from the banks if they are taking the risk and you are investing this money for your own gain, such as in assets that will increase in value How to reduce your tax bill BEST MOMENTS "That benefits the elite over the people” “If you don’t have a product to sell, you are the product that the banks profit from” “Inflation is the hidden tax” “The printing of money devalues the existing money in the economy but it also devalues debt” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Maalis 20245min

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