Superdry Founder Julian Dunkerton (Net Worth £441m) [Business, mindset, entrepreneur, disruptors]
Disruptors11 Maalis 2019

Superdry Founder Julian Dunkerton (Net Worth £441m) [Business, mindset, entrepreneur, disruptors]

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you. Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high. How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful. Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best. How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction. How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea. How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas. What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are. It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with. What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen. We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten. Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world. How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover. Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ultimate. I admire what he achieved, and he was really thinking about the consumer, and the money was the secondary part of it. It’s a paradox, that it’s not all about the money to make loads of money. Best moment in your career/worst moment in your career? The best was James, my business partner, says that he would come and work for me. I had to take him on a coffee journey, to get him back into the fashion industry. The worst moment was that Superdry was going to take a wrong turn and not being able to change it. Best Advice you’ve been given: Share and experience together. I have equal partnerships, so it’s not overpowering and you're doing something equally together. Is there something in the world that you would like to change? I’m a passionate British tax paying human being. I think how we run the country, I think we can do it differently. I don’t think we look at a problem and how we can affect change. If we look at areas that voted Brexit, they are the deprived areas of the country. We are in a stage where manufacturing could come back to this country because of technology. We could bring back manufacturing in those areas. You could affect that change now, as tax-free investment in those areas. No one is thinking about that. What does the word disruptive mean to you? Looking at a market, finding a gap in that market and doing something about it. Best Moments ‘I love Cheltenham. The place has been very good to me.’ ‘I’m a retailer at heart.’ ‘You have to enjoy getting to the product.’ ‘Everything we do we try and be as best as possible.’ ‘You have to follow the consumer.’ ‘You have to put yourself in the consumer shoes.’ ‘I’ve always warm our products.’ ‘If you start thinking in isolation, then you will fail.’ ‘our here to serve and the moment you forget that this industry isn’t for you.’ ‘I will go back to Superdry and sort it out.’ ‘You have to know what people are wearing in Tokyo, New York, and Korea.’ ‘People are so focused on responding they forget to think.’ ‘Moments of peace are really important.’ ‘I’ve always had somebody else to help me.’ ‘I always made sure it was safe before jumping in.’ ‘The chances of inventing something are slim, but taking something popular to a new place is possible.’ ‘Keep watching, keep getting better, keep focusing on the consumer.’ ‘I had my first shop at 19.’ ‘To find what your good at 19 is amazing.’ ‘The Brexit is a very negative mindset.’ ‘It’s all about partnerships.’ ‘You have to have an appreciation of other people's skills.’ ‘Japan is incredibly cool in terms of streetwear and street culture.’ ‘We have done something that has been done before, that many times.’ ‘I changed the market.’ ‘I’m incredibly proud of what we have achieved at Superdry.’ ‘I really embrace intellectually new experiences.’ ‘Pushing forward is something I really enjoy doing.’ ‘Don’t be greedy.’ ‘Don’t spend more than 10% more than what you earn.’ ‘Try not to take on debt.’ ‘Money can’t be the main driver.’ ‘In business you have to be fairly confident in yourself.’ ‘Sometimes you just have to do the right thing.’ ‘We are at the forefront of various different things compared to the rest of Europe.’ ‘The world thinks that Superdry is Japanese.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Julian Dunkerton is a British businessman, and the co-founder of the fashion label Superdry. At the age of 19, Dunkerton, along with his then business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. They started selling the clothing from an indoor market stall in Cheltenham. In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry. https://theluckyonion.com/about-us/ disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jaksot(1192)

HATE Made me RICH! Andrew Tate's TikTok Millionaire Brother Tristan Tate

HATE Made me RICH! Andrew Tate's TikTok Millionaire Brother Tristan Tate

Self-made millionaire Tristan Tate is interviewed by Rob for a no-holds-barred interview. Much like his brother, he is never one to shy away from controversy, Tristan provides his unique take on topics ranging from making your first million, the death of free speech and why modern dating favours women. Expect plenty of unfiltered opinions as Tristan shares the keys to his success, including leveraging social media and understanding human psychology. Listen in to hear his latest thoughts on money, business, and influencing the online world! Tristan Tate Reveals: How to anger the masses How to utilise human psychology to get what you want How to make your first million Why he doesn’t care if people hate him Why men make better investors Most people are too lazy to be successful Why he moved out of the UK to Romania How to build large followings on social media like TikTok BEST MOMENTS " "I make more money from the hatred than I do from the love." "Algorithms dictate what people are seeing, so I just gave algorithms what they wanted." "Don't negotiate with yourself, that's stupid." "Low tax jurisdictions are very important for businesses in the modern world." "If I make money, I want to keep as much money as possible." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Helmi 20242h 34min

Destroying the Feminist Agenda | Andrew Tate Returns Part 2

Destroying the Feminist Agenda | Andrew Tate Returns Part 2

This is the second part of Rob’s return interview with the controversial Andrew Tate. Whether you love him or hate him, tune in to be entertained, informed, outraged or inspired! Tate dives deep into today's most pressing issues like sexual consent, happiness, and purpose in life. Never one to shy away from debate, he addresses accusations of misogyny and human trafficking head-on while encouraging men to reach their full potential. From real-life stories of confrontation in Moscow to philosophical musings on masculinity and competence, Tate gives his honest and unfiltered opinion.  Andrew Reveals: Why money brings freedom Why climate change is a distraction The Trojan Horse ideologies used to control people Why feminism is bad for women Why in the West there is no clear line of sexual consent anymore How to assert dominance with money Why happiness isn’t for men How men can find purpose BEST MOMENTS "I woke up one day, and there was about 120 different Instagram pages that put up a picture of me and a clip of me saying something like this, which was homophobic." "If you destroy a man's family and you destroy his ability to raise his own kids and his wife to respect him and you destroy his ability to go anywhere, well, then what is he? He's a slave." "I think selling information, if you were to tell me what's the quickest way to get rich, I think providing information or because we live in an attention economy, finding a way to solicit attention and then selling information is probably one of the easiest ways to make money in the world today." "Whenever someone gives you their opinion, this is a habit I give everyone at home. Whenever somebody gives you their opinion on anything. Listen to the opinion and then stop and look at who told it to you because you never want to adopt the thinking of somebody who you don’t want to be because their thinking made them." "That’s why we’re all here. The level of Matrix attack! Do people understand what’s going on here? Society is so fundamentally broken, you can’t even exist as a man anymore." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

23 Helmi 20242h 30min

It's No Longer Safe to Be a Man | Andrew Tate Returns Part 1

It's No Longer Safe to Be a Man | Andrew Tate Returns Part 1

Andrew Tate joins Rob Moore once again in this episode. Nothing is off limits as they tackle controversial topics head-on. Listen in as Tate opens up about everything from his world-famous car collection to ambition, depression, protecting masculinity, and even converting to Islam. Get the real story behind the Matrix takedown and why even with immense fame and powerful enemies, Tate refuses to back down or be silenced. Andrew Tate Reveals: Why going to jail made him stronger How to prepare for the worst times in life Why he keeps buying supercars His conversion to Islam Why he isn’t a misogynist Why Donald Trump needs to win the US election BEST MOMENTS "My only weapon against all of these people and all this garbage is to smile." "Life is war, every single aspect of life is war." "You either fight against this garbage they're trying to inject into everybody's minds, and you're at war against them. Or you believe all the garbage they tell you, and you're at war against yourself." "It is no longer safe to be a man on any level." "We need God more than ever." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Helmi 20241h 36min

From Caravan Park to Billionaire Gypsy | Alfie Best

From Caravan Park to Billionaire Gypsy | Alfie Best

Rob was joined by UK billionaire businessman Alfie Best as he shares the journey of how he went from living in a caravan to becoming one of the richest men in Britain. Alfie talks openly about his experiences growing up as a Gypsy and the challenges he faced. He shares his unfiltered opinions on business, wealth, and success and provides guidance to aspiring entrepreneurs. From divulging his “cult-like” business tactics to explaining why he doesn't believe in racism, Alfie pulls no punches! Alfie Reveals: How he started a successful business with just £80 Why creating a "cult" around his business was instrumental to scaling his company Why understanding the taxation and legal obligations is essential for scale How looking after your employees leads to long-term success His mindset for tackling challenges How to reduce risk How to unlock exponential company valuation growth BEST MOMENTS "Gypsies come with a stigma - liars, cheats and thieves. It's all true." "Creating a cult - Everybody in my business believes in the dream... That grows into a tree. That tree grows into a forest." "I actually don't know. I've never thought about it... I'm unqualified to give you an answer." "If you base it on business... There is no obstacle that can ever be put in my way." "Get the right answer, off the right person... That's why this country is not running right." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

16 Helmi 20241h 24min

Why Free Speech is DYING | Laurence Fox Exposes The Met Police, Cancel Culture and Broken Britain

Why Free Speech is DYING | Laurence Fox Exposes The Met Police, Cancel Culture and Broken Britain

Laurence Fox brings his signature wit and wisdom to this episode as Rob questions him on broken Britain and his scandals including being arrested and being sacked! Never shy to speak the uncomfortable truth, Laurence also gets real on topics ranging from cancel culture, the woke agenda, media control, relationships and masculinity. Laurence Reveals: Who really controls politics His thoughts on cancel culture and censorship Who feels threatened by the truth Why modern feminism and the trans agenda are making things worse, not better How the police state tried to intimidate him Why speaking your truth is the biggest risk you can take The truth about having kids BEST MOMENTS "Someone as insignificant as me they want rid of, then it obviously means I'm doing something right." "When feminine power becomes masculine is when it emasculates men and they become feminine." "The family court is a tax that I have to pay to see my children.  A hundred grand a year to see my kids." "The problem with being in powerful media positions, they’ve got no freedom." "Disruptor means those outside the established narrative, who prod and push at the agreed narrative." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Helmi 20241h 12min

Freedom or Bust - Our Right to Financial Rebellion | Rob on VIRAL Podcast The CEOCAST

Freedom or Bust - Our Right to Financial Rebellion | Rob on VIRAL Podcast The CEOCAST

The roles are switched in this episode where Rob is interviewed on viral podcast The CEOCAST. Rob talks about his journey from being £50k in debt at age 25 to owning hundreds of properties and running a multi-million pound training business today. He shares his disruptive views on money, business, and society, with thought-provoking opinions on topics ranging from conspiracy theories to the banking system to lockdowns. If you want to break out of the "matrix", this raw, rapid-fire chat is essential listening. Rob Reveals: The conspiracy theories he believes to be true The aims of globalisation How to make yourself rich by becoming a creator Why bitcoin and entrepreneurship are forms of rebellion The reality of banks Why COVID lockdowns were an immoral Why and how to beat inflation BEST MOMENTS "There are about 13 families that run the world" "If I had their control, I would take it and use it." "When you can control policy and money and you have the power to do that, why wouldn’t you do that?" "If shit gets really bad, which is surely the stupidest thing to do because it could take 10 or 20 years." "Two biggest challenges: not believing I’m good enough and lockdown - both my fault ultimately." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

9 Helmi 20241h 41min

Mo Gawdat | AI is More Dangerous than Nuclear Weapons

Mo Gawdat | AI is More Dangerous than Nuclear Weapons

Rob speaks to Mo Gawdat in this episode about mindset, the dangers of AI, the meaning of life, why happiness allows you to be the best version of yourself and much more. This is a candid and valuable discussion where they disagree on many points whilst respectfully listening to each other’s points of view. Mo also talks in-depth about the death of his son and why his death was a net positive for the world and what it means spiritually to him. Mo Reveals: The purpose of life His mission to make a billion people happy What happiness truly is How to stop fighting the universe Why the death of his son was positive The two parts of every human being The role of dopamine in achievements Why AI is more dangerous than nuclear weapons How to accept the world as it is BEST MOMENTS “Instead of fighting the universe you have to work with the universe somehow” “I know my son is in a very good place” “Your happiness is your duty in life, so you’re healthy mentally in a way that allows you to be the best version of yourself” “[AI] is absolutely more threatening than nuclear weapons” “There is a lot wrong with humanity” “AI is the biggest disruptor in humanity” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Helmi 20241h 10min

Is Money Evil? | Mo Gawdat Grills Rob

Is Money Evil? | Mo Gawdat Grills Rob

Rob is interviewed by entrepreneur, writer and ex-business officer for Google Mo Gawdat in this episode on all things money, entrepreneurship and the real Rob. Mo challenges Rob spiritually, emotionally, and intellectually and questions the morality of money too. Whether you are a fan of Mo’s or not, you won’t have heard an interview like this before! Rob Reveals: Why Mo’s reaction to Rob was extreme How our lives condition our money beliefs How to become who you want to be His life mission What success is Why money is always predictable How to make your money work hard for you How to start your side-hustle BEST MOMENTS "I’m naturally a people-pleaser conflict avoider” “Money isn’t what it is, money is what you are” “No one gets anywhere without a bit of pain” “To never discover who you really are would be one of the biggest failings” “Maybe China will be the next reserve currency” “You can’t beat the universe” “Human nature is to desire what we don’t have” “When you work hard, you are working hard for the government, not you” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

2 Helmi 20241h 2min

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