Disruptors11 Maalis 2019

Superdry Founder Julian Dunkerton (Net Worth £441m) [Business, mindset, entrepreneur, disruptors]

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you. Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high. How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful. Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best. How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction. How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea. How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas. What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are. It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with. What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen. We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten. Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world. How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover. Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ultimate. I admire what he achieved, and he was really thinking about the consumer, and the money was the secondary part of it. It’s a paradox, that it’s not all about the money to make loads of money. Best moment in your career/worst moment in your career? The best was James, my business partner, says that he would come and work for me. I had to take him on a coffee journey, to get him back into the fashion industry. The worst moment was that Superdry was going to take a wrong turn and not being able to change it. Best Advice you’ve been given: Share and experience together. I have equal partnerships, so it’s not overpowering and you're doing something equally together. Is there something in the world that you would like to change? I’m a passionate British tax paying human being. I think how we run the country, I think we can do it differently. I don’t think we look at a problem and how we can affect change. If we look at areas that voted Brexit, they are the deprived areas of the country. We are in a stage where manufacturing could come back to this country because of technology. We could bring back manufacturing in those areas. You could affect that change now, as tax-free investment in those areas. No one is thinking about that. What does the word disruptive mean to you? Looking at a market, finding a gap in that market and doing something about it. Best Moments ‘I love Cheltenham. The place has been very good to me.’ ‘I’m a retailer at heart.’ ‘You have to enjoy getting to the product.’ ‘Everything we do we try and be as best as possible.’ ‘You have to follow the consumer.’ ‘You have to put yourself in the consumer shoes.’ ‘I’ve always warm our products.’ ‘If you start thinking in isolation, then you will fail.’ ‘our here to serve and the moment you forget that this industry isn’t for you.’ ‘I will go back to Superdry and sort it out.’ ‘You have to know what people are wearing in Tokyo, New York, and Korea.’ ‘People are so focused on responding they forget to think.’ ‘Moments of peace are really important.’ ‘I’ve always had somebody else to help me.’ ‘I always made sure it was safe before jumping in.’ ‘The chances of inventing something are slim, but taking something popular to a new place is possible.’ ‘Keep watching, keep getting better, keep focusing on the consumer.’ ‘I had my first shop at 19.’ ‘To find what your good at 19 is amazing.’ ‘The Brexit is a very negative mindset.’ ‘It’s all about partnerships.’ ‘You have to have an appreciation of other people's skills.’ ‘Japan is incredibly cool in terms of streetwear and street culture.’ ‘We have done something that has been done before, that many times.’ ‘I changed the market.’ ‘I’m incredibly proud of what we have achieved at Superdry.’ ‘I really embrace intellectually new experiences.’ ‘Pushing forward is something I really enjoy doing.’ ‘Don’t be greedy.’ ‘Don’t spend more than 10% more than what you earn.’ ‘Try not to take on debt.’ ‘Money can’t be the main driver.’ ‘In business you have to be fairly confident in yourself.’ ‘Sometimes you just have to do the right thing.’ ‘We are at the forefront of various different things compared to the rest of Europe.’ ‘The world thinks that Superdry is Japanese.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Julian Dunkerton is a British businessman, and the co-founder of the fashion label Superdry. At the age of 19, Dunkerton, along with his then business partner Ian Hibbs, founded the fashion retail chain Cult Clothing Co with a £2,000 loan. They started selling the clothing from an indoor market stall in Cheltenham. In 2003, Dunkerton and co-founder James Holder launched fashion brand Superdry. https://theluckyonion.com/about-us/ disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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ADHD Is My Superpower - will.i.am on Creativity, Tech and Transforming Communities with AI

Rob is joined by William James Adams Jr. known by the world as “will.i.am”. The Black Eyed Peas founder, musician, artist and producer talks on subjects from AI to education in this far-ranging conversation. From Elon Musk’s AI warnings to the secrets of hip-hop longevity, will.i.am brings infectious optimism and insight to every topic in this wide-ranging talk that will leave you thinking differently! Will.i.am Reveals: The truth about AI and humanity The advice he rejected that resulted in a huge hit song Why social media has democratised opportunity Why algorithms promote hate and conflict. What it takes to find true success How he missed investing in Airbnb The problems with the education system How to use criticism and critics for growth The most disruptive musicians BEST MOMENTS "AI is just math. It’s like a calculator to help mathematicians do math faster." "I’m excited that there’s people of the world that have been ignored by humans to finally have the tools to transform and change their environment themselves." "I’m a chef. I make things. What people select. What they consume. What they select to be in their life. I have no control over that." "You’re medicating diamonds to be rocks instead of polishing rocks to be diamonds." "The people that are suffering in the Congo is because of what? AI? No, people." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

29 Tammi 20241h 6min

From Debt to Decamillionaire: Rob's Unconventional Success Formula

Rob is interviewed by Mike Greene on the Success is a System Podcast. They discuss controversial topics like the flaws of traditional education, why you must balance being selfish and selfless in business and managing your ego. Mike explains why you must commit fully and make big decisions to achieve your goals against all odds. Rob and Mike also analyse misunderstood thought leaders like Andrew Tate, the trap of needing to be loved by everyone, and why personal wealth creation lets you live life on your own terms. Rob Reveals: University delays entrepreneurship and puts you in debt with no guarantees of a good job Be selfish at first to escape debt and make your first £100K, then focus on adding value to others The purpose of life is to self-actualise and become the best version of yourself through lifelong learning To be a great mentor, provide the right balance of support and challenge tailored to each person Polarizing figures like Andrew Tate get people to take action by being extremely challenging You must be equally loved and hated to become very successful and well-known Governments can’t manage money properly - entrepreneurs should run countries like companies To “dance” with the universe, you must accept universal laws like you’ll always have critics BEST MOMENTS "I became a millionaire just under 31 and a decamillionaire age 35...that was a long time ago." "When I die, no one’s gonna give a fuck how much money I made. They’re gonna care how many people I impact." "If everyone could become successful at something, everyone would do something and no one would do anything else and species would die out." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

26 Tammi 20241h 12min

The Death Of The UK And What I Would Do To Fix It If I Were PM

After some calls for Rob to run for Prime Minister, Rob shares the 11 things he would do right now in the UK to transform it! This isn’t content Rob thought he would ever create but after witnessing the state of the UK, he couldn’t stay silent and talks about why he would do drastic things such as completely reforming education and abolishing most benefits. Rob Reveals: How he would run the economy differently Why he would rip up the tax code How he would transform the public sector Why he would recruit the most influential and experienced business owners to government Why increasing some government salaries would improve the country The two types of politicians Why he would get rid of most welfare The rise of professional beggars How he would reform education Why the government should be reducing national debt BEST MOMENTS "They believe I have some common sense solutions to this broken country” “I risk being cancelled” “The economy is being ruined” “Progressive taxes do not work” “There are no incentives for growth in the public sector” “I believe everyone on welfare wants to be valuable” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

22 Tammi 202428min

Rob's Guide to Ruthless Productivity

Get your productivity, effectiveness, and efficiency into high gear with this episode with Rob. He lays out the keys to ruthlessly prioritising your most important task in the moment, maximising the leverage of your time, and how to avoid procrastination. Rob pushes you to be fully present, maintain focus, and align your activities to move the needle on income generation! Rob Reveals: There is only one spontaneous "right action" task you should be doing at any time. Measure priority tasks by income generation and fear/difficulty level. Being productive is output volume; being effective is the quality of output. Lists create overwhelm; pick one priority item and fully focus on executing it. Challenge yourself and others when conversations enable procrastination. Planning helps the future but stay present; ask "What's most important right now?" You can't blame others for distraction without your permission. BEST MOMENTS "Procrastination is not being able to control an emotion." "So eat the, eat the frog. He wrote a book called eat that frog. And eat the frog means the very thing you don't want to do that you've been putting off, you do it immediately." "It matters, is this the right phone number for the phone call I'm gonna do now? And, am I gonna give them my full attention? "People are not what they say. People are what they do. And that's not a criticism. It's just what it is." "I want you to do those because the more money you make and I'm not gonna pay you more money if I don't make more money." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

19 Tammi 202451min

Katie Hopkins Unleashed Part 2 | Unfiltered and Exposed

Rob is joined once again by Katie Hopkins in an episode with tears, anger and laughter! Katie exposes obesity and gives her thoughts on money and the banking system and even the monarchy. But the discussion takes a more intimate turn as Katie reveals intimate details of her life journey, from a painful divorce to rebuilding her life as a single mum. Katie and Rob also review the year's major events and introduce some fun new segments! Katie Reveals: Her thoughts on Prince Harry and Elon Musk Why giving birth pushed her to becoming financially indepent Why she embraces her masculine energy That pain in early life should be embraced, not avoided Being stitched up to receive a C*NT award How she has disrupted many institutions including the government and the media BEST MOMENTS "Bring me a lesbian. I want a proper lesbian." "Elon Musk that day, so masculine, like, I would blow down at the altar of Elon Musk any day." "I genuinely have no fear... I have a strong sense that your end is already decided." "The faster you become good at handling pain, the better you're going to do." "You're much braver than you know. And when you're tested, you'll find out." "I've lost more money than most people earn and that's okay." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

15 Tammi 202452min

The 5 Brutal Lessons I Learnt in 2023 PLUS My Predictions for 2024!

In this unique episode, Rob shares his predictions for the year ahead as well as the 5 brutal lessons he learnt in 2023. He talks about the many opportunities that will present themselves in 2024 including in the property market and reveals the biggest business lesson he has ever learnt! Rob Reveals: The one thing you know you should be doing in 2024 The most brutal business lesson he learnt in 2023 Why he calls the lockdown a crime against humanity The true test of your business agility The power the government has over your business Why work ethic has plummeted Why we all need to work to change the UK The opportunities to be had in 2024 and beyond Why property will crash in 2024 BEST MOMENTS "I believe the lockdown was a crime against humanity” “What you can prepare and plan for you can figure out” “You can’t change the past but you can fix the future” "This is gonna have a wild impact on the market, there are gonna be loads of repossessions, loads of cheap sales" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

12 Tammi 202436min

45 Hard Life Lessons on my 45th Birthday & Brutal Life Lessons From an Ageing Man - Part 2

Listen in to this episode for part 2 of Rob's brutal life lessons! Rob reveals the second half of the many lessons he has learnt in business and life including his famous mantra, 'if you don't risk anything, you risk everything'! Rob Reveals: 24. If you wait for permission, you will never get started. 25. People will criticise you anyway so you just do you. 26. Face problems head-on, and work out the solutions. 27. You don't get what you want, but what you 'are'. 28. If you do not tell people you are struggling, then you will suffer alone. 29. Trust but double check. 30. It never gets easier, you have to get better, and then it will feel easier. 31. Your reward for solving a problem is a bigger problem. 32. People will always let you down if you think it's their job to lift you up. 33. Before you try and change others, first check yourself. 34. If you don't get over your past relationships, the baggage will ruin your new ones. 35. Real leadership is finding a solution when everyone else thought there wasn't one. 36. If you don't make money whilst you sleep you will be making working until you die. 37. Unless you own your past, your past will always own you. 38. Own money, don't let money own you. 39. Money isn't everything but everything is better with money. 40. Working hard is not enough to be successful. 41. It's better to have tried and lost than to never experience at all. 42. There are human laws and universal laws, understand the difference. 43. If you fight against what is, then it is not. 44. Fake is becoming so acceptable that people get offended when you keep it real. 45. If you don't risk anything you risk everything! BEST MOMENTS "Beg for forgiveness don't ask for permission" "You do not get what you want, you get what you are" "I used to sometimes resent people for not checking in that I was ok, to not be able to read my mind" "Things only become easier when you get better at them" "New level, new devil" "Be the change you want to see" "Passive income used to be a luxury now it's a necessity" "Money is important, money is a tool" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Tammi 202419min

45 Hard Life Lessons on my 45th Birthday & Brutal Life Lessons From an Ageing Man - Part 1

It’s Rob’s birthday and in celebration, he wanted to share 45 brutal life lessons that he has learnt over the years. This is part 1, where Rob discusses why there is beauty in brutality and reveals the first 23 of the lessons he has learnt in business and life. Rob Reveals: Honest people will lie to you if the lie is easier than telling the truth People are not loyal Most people want you to fail Believing happiness is the meaning of life will make you miserable You have to do hard things now for an easy life later What’s worth it isn’t easy, what’s easy isn’t worth it Everything you don’t like or want is your fault and responsibility All your fears are just imagination Everything you judge in others you have done yourself Security has nothing to do with money The best form of revenge is kindness In every stressing, hides a blessing People treat you the way you teach them to It’s your responsibility to express when there are problems Any conflict you avoid now will come back harder There’s ruthlessness and toothlessness there is no in between The easiest person to lie to is yourself If you want the right people in your life you have to let go of those who are wrong for you Being patient is not always a virtue Learning from your mistakes is dumber and more expensive than learning from the mistakes of others Most people aren’t thinking about you Silence is power Your intuition is mostly wrong BEST MOMENTS "Humans lie, to expect them not to lie is a delusion” “No one owes you anything” “If you fail at your dreams it makes them feel more comfortable about their failures” “There is no such thing as I can’t there is only, how can I?” “Revenge never ends” “If you want people to treat you a certain way you have to show them” “Patience isn’t a virtue anymore” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

5 Tammi 202423min

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