Disruptors18 Marras 2019

Joe De Sena: Spartan Race CEO, Built The Biggest Brand in Obstacle Racing [Business, mindset, entrepreneur, disruptors]

Are the things we do really that hard? What would you do if you knew you were going to fail anyway? These are just some of the questions today’s interviewee, the multi-millionaire founder of Spartan & Death Race, Joe DeSena asked himself when growing the worlds leading obstacle race. Today it’s easier than ever before to start, grow and scale a business if you know what you’re doing and you’re passionate about you will succeed you just need to find your ‘True North”. Discover the success behind Spartan Race, what it takes to merge your passion and profession and the business lessons learnt along the way. KEY TAKEAWAYS Spartan is in 45 countries running over 275 events with 1.3million people taking part each year and over 6.5million completing a race since we started. The business makes revenue from merchandise, revenue, sponsorship and nutrition. However, the big hole in our business is training, a Spartan gym or physical training course so we’re looking to work with partners to launch this. “We invented hard when it comes to modern-day events sp we went back to basics and threw the hammer down and really showed people what hard is but the race is more than just a race, it’s hard but everyone that completed it transformed their lives. In life, you only meet yourself when your backs against the wall and in a strenuous situation you find out what you’re made of.” Most people are waiting for their purpose to find them but you need to be active and moving in order to find your purpose and make it your profession. If you’re moving and get things done you will bump into things and opportunities will happen and you’ll discover that changing people’s lives and help people out is much more valuable than money. True North is finding that thing that’s going to pull you through life and this can change. In the beginning, your True North could be money but for myself and Spartan now my True North is changing people’s lives and now I’m actually trying to measure my business’s success by how many lives we change. As long as you’re putting yourself in the right location over and over again you’ll make your own luck and to the untrained eye, it looks like you’re just lucky. However, with Spartan I wasn’t actually looking for a new business I just wanted to put on a race but I ran it into debt and I realised that the entrepreneurs that succeed are the ones that have no choice, their backs against the wall and they need to make a change. If you’re looking to start a business don’t get distracted, If you’re going to do something do it, don’t only offer your new venture 10% of your time because if you do that you deserve to lose money. Additionally, you need to gain the right knowledge and you need to know how to hustle in order to be creative. Business Lessons Always be on time. Make yourself invaluable as a service provider and go above and beyond. Never have your hand out asking for money, if you do a good job the money will find you. Make your customers your best friends. Be authentic and be passionate about your business. Have a great name. BEST MOMENTS “We all have it so easy in today’s society” “How is the kid supposed to survive outside the house if you don’t let him out of the house” “We’re all animals” “The brain and the body is wired to thrive when you do hard things” “The brain and the body is wired to thrive when you do hard things” “I had to test myself and find out if I could build a business, walk a thousand miles or make it on wall-street and what I found was I wasn’t the toughest or fastest but I didn’t quit” “Everyone wants to quit a little less and get a little more done” “If you want to turn iron into steel you’ve got to heat it, pound it and drown it” “I love being under the gun, it’s amazing how resourceful humans can be” “I think what would an ordinary person do and I don’t want to be ordinary” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Joe DeSena - Author Spartan Up! - Book https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Joseph De Sena, has been an entrepreneur since his pre-teens. From selling fireworks at age eight to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of the word "entrepreneur." De Sena knows what it feels like to succeed outside the office, too - and that's the feeling he seeks to bring to the world's athletes with the Spartan Race series. Spartan Race, voted Outside Magazine's Best Obstacle Race, is the world's leading obstacle racing series and the first of its kind to have global rankings making this one of the fastest-growing sports in the world. disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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Rob Interviews Jo Fairley, The Co-Founder of “Green & Blacks” [Business, mindset, entrepreneur, disruptors]

Jo Fairley, owner of “Green & Blacks” shares her story of creating and running her brand. She talks about her starting point, steps of her career, mentors, her daily schedule… Everything! [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

11 Huhti 201633min

Caffeine Cast: Does Money Buy Happiness? [Business, mindset, entrepreneur, disruptors]

One of the most debated subjects around money and happiness. Does money brings happiness? Rob shares his thoughts on this hot subject that we are all thinking about. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

8 Huhti 201613min

Rob Interviews Kabir Sehgal, Best-selling Author of “Coined” on the History of Money [Business, mindset, entrepreneur, disruptors]

On this episode, Rob interviews the author of the book “Coined”, Kabir Sehgal. Kabir is sharing his knowledge of the history of money and he is talking about the definition, purpose and usage of money in our lives. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

4 Huhti 20161h 6min

Caffeine Cast: Profit is not the Purpose [Business, mindset, entrepreneur, disruptors]

On this Caffeine Cast episode, Rob explains why profit is not the purpose of business. Profit is necessary but it is only the result of a business. The main purpose is something else. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

1 Huhti 201612min

Decisions Decisions [Business, mindset, entrepreneur, disruptors]

Decision making is a skill that aid us in all areas of our lives. Anything relies on the ability to make decisions. Rob talks about the decision making process and how we can be better at that. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

28 Maalis 201630min

Caffeine Cast: Get Busy [Business, mindset, entrepreneur, disruptors]

Mindfulness, minimalism and 'taking it slow' are fashionable concepts at the moment, but Rob Moore has a practical counterpoint to this way of thinking. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

25 Maalis 201612min

Rob Interviews Infamous Entrepreneur Gerald Ratner [Business, mindset, entrepreneur, disruptors]

Rob interviews the entrepreneur Gerald Ratner. Gerald is sharing his personal story of falling to his lowest point of his career and how he finally recovered again and managed to be a successful entrepreneur. He is also talking about his feelings and lessons learned out of this journey. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

21 Maalis 201643min

Self Worth is Networth. 6 Simple Steps [Business, mindset, entrepreneur, disruptors]

Self worth is not absolute. It is different in different areas of our lives. In this episode, Rob talks about self worth and how this affects networth. He gives six simple steps to increase our self worth and grow as an entrepreneur and person. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

18 Maalis 201633min

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