[GREATEST HITS] #13: Cold Calling: the 4-step cold-calling framework to book enterprise accounts - Brad Norgate, Senior Enterprise SDR at Cognism

[GREATEST HITS] #13: Cold Calling: the 4-step cold-calling framework to book enterprise accounts - Brad Norgate, Senior Enterprise SDR at Cognism

4 things you'll learn in this episode:

  • How Brad manages his time
  • The 4-step cold calling framework
  • Personalizing vs being relevant
  • The top-down approach

Brad Norgate is Senior Enterprise Sales Development Representative at @Cognism. We talk about his days in the life on an Enterprise SDR, his approach to enterprise prospecting, cold calling process, thoughts on being relevant vs personalizing, and his top-down approach to enterprise accounts. At the end, Brad shares his favorite resource: Gong, and 2 tips for other enterprise SDRs.


Connect with Brad Norgate:

⭐️⭐️⭐️⭐️⭐️

Leave a review on Spotify

Leave a review on Apple Podcasts


📬 For more prospecting and sales development tips, join 2,951 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠ 


Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/


TIMESTAMPS:

(0:00) Top enterprise SDR (1:22) Buyer personas, KPIs, quota, etc (10:41) Time management (22:00) Cold call framework & script (31:28) First call (33:17) Personalizing vs being relevant (35:43) Top-down approach (38:23) Favorite SDR resource (40:10) 3 advice for new Enterprise SDRs (42:40) 1 advice to ignore

Jaksot(82)

64. SDR Leadership: my 4 lessons in 2023

64. SDR Leadership: my 4 lessons in 2023

Episode #3: My Journaling Journey - My Lessons on SDR Leadership in 2023: Team Layoffs The Evolution of the SDR Model Hiring Strategies SDR Creators Send me a message on LinkedIn to l...

16 Maalis 202419min

63. How I revamped this ineffective outbound LinkedIn message into a conversation starter - SDR at a B2B Contact data business (Pipeline Uni #1)

63. How I revamped this ineffective outbound LinkedIn message into a conversation starter - SDR at a B2B Contact data business (Pipeline Uni #1)

3 things you'll learn about cold outbound LinkedIn messages: Common mistakes in cold outreach. The importance of research before sending the message. Revamping your approach to start a conversatio...

9 Maalis 20247min

62. The 10 Rules for Outbound of this SDR Leader at Scratchpad: Harry Sims.

62. The 10 Rules for Outbound of this SDR Leader at Scratchpad: Harry Sims.

3 things you'll learn about outbound sales in 2024: The 10 rules of outbound What's working for Harry And what I'm working on with outbound at Agorapulse --- Harry Sims is the SDR Leader at Sc...

2 Maalis 202439min

61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Cold Caller at Apex Revenue

61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Cold Caller at Apex Revenue

3 things you'll learn from the playbook of a top cold caller in 2024 How to meet your prospects in the buyer's pyramid Sam's favorite cold-calling opener How to engage prospects and encourage them...

24 Helmi 202443min

60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Sales Development Manager at Culture Amp

60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Sales Development Manager at Culture Amp

3 things you'll learn from a hiring manager to land an SDR role in 2024 What are the key skills assessed Tips on how to stand out from the crowd. And the common mistakes and how you can avoid the...

19 Helmi 202448min

59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

3 Things You'll Learn About Sending Prospecting Videos on LinkedIn to Improve Your Efficiency: What to include in your prospecting videos What to say in your video When to send a video ---- Her...

10 Helmi 202433min

58. Land Your SDR Job in 2024 (Without network and Sales Experience) - Sam Nguyen, BDR at Gitlab

58. Land Your SDR Job in 2024 (Without network and Sales Experience) - Sam Nguyen, BDR at Gitlab

3 essential tips for landing an SDR role in 2024: How to handle mock calls and improve your performance. How to receive a job offer even after initial rejection. How to leverage company informati...

4 Helmi 202427min

57. My 6 biggest takeaways on outbound in 2023

57. My 6 biggest takeaways on outbound in 2023

Episode #2: My Journaling Journey - The Six Biggest Takeaways on Prospecting in 2023: LinkedIn Focusing on Accounts Business Impact Having a Point of View A/B Testing and Analytics AI Send ...

2 Helmi 202425min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
rss-sami-miettinen-neuvottelija
rahapuhetta
hyva-paha-johtaminen
rss-lahtijat
yrittaja
juristipodi
rss-doulapodi
rss-sisalto-kuntoon
rss-seuraava-potilas
rss-paasipodi
seminuoret-sijoittajat
rss-uskalla-yrittaa
rss-inderes-femme