Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition
The CMO Podcast23 Helmi 2022

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus


CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty reta...

21 Helmi 202448min

Super Bowl LVIII Marketing Roundtable Discussion

Super Bowl LVIII Marketing Roundtable Discussion

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the bi...

14 Helmi 202455min

Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose

Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional ba...

7 Helmi 202453min

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary o...

31 Tammi 202458min

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three...

24 Tammi 202456min

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brand...

17 Tammi 202446min

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it ...

10 Tammi 202452min

Jonathan Knight (New York Times) | The Power of Shared Experiences

Jonathan Knight (New York Times) | The Power of Shared Experiences

Ring in the new year with the CMO Podcast as Jim welcomes Jonathan Knight, the SVP, Head of Games for The New York Times. The Times Games include the famous New York Times Crossword Puzzle, The Mini C...

3 Tammi 202453min

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