Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition
The CMO Podcast23 Helmi 2022

Kevin Keith (OrangeTheory Fitness) | Relevance Will Keep You Ahead Of The Competition

Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.

Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cus


CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(418)

MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life

MJ DePalma (Microsoft) | The Simple Power of Inclusivity in Business and Life

Join us for one final episode to wrap up the year as Jim welcomes MJ DePalma, the Global Director of Cultural & Inclusive Business Impact at Microsoft. Founded in 1975 by Bill Gates, Microsoft is now ...

20 Joulu 202347min

Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall ...

13 Joulu 202347min

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to crea...

6 Joulu 202354min

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with...

29 Marras 202351min

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable pane...

15 Marras 202349min

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heatin...

8 Marras 202352min

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching...

1 Marras 202354min

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial ser...

25 Loka 202359min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
herrasmieshakkerit
sijoituspodi
rss-karon-grilli
leadcast
asuntoasiaa-paivakirjat
rss-lahtijat
rss-startup-ministerio
rss-paasipodi
rss-yrittajan-mindset
rss-draivi
pomojen-suusta
rss-valaistumisia-tyoelamasta