Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWe...

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Cannes Lions - Young Marketer Hot Shots

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On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The You...

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Matthew Anderson (Roku) | Leadership During Crisis

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the ...

22 Kesä 202015min

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a market...

17 Kesä 20201h 2min

Jenny Avallon Lewis (UBER) | Leadership During Crisis

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core ...

15 Kesä 202013min

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty...

10 Kesä 202056min

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's m...

8 Kesä 202015min

A Moment of Pause

A Moment of Pause

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a spec...

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