Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Erika Nardini (Barstool Sports) | Leadership During Crisis

Erika Nardini (Barstool Sports) | Leadership During Crisis

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the ...

1 Kesä 202015min

Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo

Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipt...

27 Touko 202057min

Amanda Rassi (Kroger) | Leadership During Crisis

Amanda Rassi (Kroger) | Leadership During Crisis

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after...

25 Touko 202031min

Vineet Mehra (Walgreens) | Connecting Purpose with Commerce

Vineet Mehra (Walgreens) | Connecting Purpose with Commerce

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vin...

20 Touko 202054min

 Raja Rajamannar (Mastercard) | Leadership During Crisis

Raja Rajamannar (Mastercard) | Leadership During Crisis

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by...

18 Touko 202029min

Linda Boff (GE) | Engineering Magic & Solutions

Linda Boff (GE) | Engineering Magic & Solutions

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company ...

13 Touko 202040min

David Kidder (Bionic) | Leadership During Crisis

David Kidder (Bionic) | Leadership During Crisis

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic'...

11 Touko 202025min

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get thei...

6 Touko 202056min

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