Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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David Rubin (The New York Times ) | NYT Is More Than Fit To Print

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Stephanie Buscemi (Salesforce) |Salesforce's New Era of Customer-Based Marketing

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Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. In our...

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Amanda Rassi (Kroger) | Rebranding Kroger

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Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics ...

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Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

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Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola...

30 Loka 201955min

Michael Fisher ( Cincinnati Children's Hospital) | Creating a Culture of Kindness, Care & Healthcare Innovations

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Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospit...

23 Loka 201949min

Adam Symson (E.W. Scripps) | Podcasting is the Future of Journalism and Storytelling

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Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV st...

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