Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing
The CMO Podcast12 Huhti 2023

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

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Stuart Aitken | Data-Driven Creativity

Stuart Aitken | Data-Driven Creativity

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President o...

9 Loka 201949min

Diana O'Brien (Deloitte) | Making an Impact that Matters

Diana O'Brien (Deloitte) | Making an Impact that Matters

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is...

2 Loka 201955min

Marc Pritchard (P&G) | A Force for Growth and Good

Marc Pritchard (P&G) | A Force for Growth and Good

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketin...

25 Syys 20191h

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw (Cintrifuse) | Utilizing and Building on Traditional Marketing

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at...

18 Syys 201952min

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar (Mastercard) | On a Journey to Keep Learning

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and...

11 Syys 201952min

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny (Harvard Business School) | Telling the story of HBS

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financi...

4 Syys 201937min

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean (S'well) | Having a Purpose is Swell

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S...

28 Elo 201945min

Amanda Tolleson (Birchbox) | Building The Customer Experience

Amanda Tolleson (Birchbox) | Building The Customer Experience

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! B...

21 Elo 201952min

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