Joon Silverstein (Coach) | From Legacy to Cultural Icon: How Coach Won Gen Z
Very few brands have reinvented themselves as successfully, or as culturally, as Coach. On this week's episode, Jim sits down with Joon Silverstein, Chief Marketing Officer of Coach, to unpack the bol...
22 Joulu 202553min
Kellyn Smith Kenny (AT&T) | Reinventing and Redefining Trust in Telecom
Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim’s guest this week is at the cent...
17 Joulu 202558min
Jenny Nelson (Audacy) | Audio’s Power to Move, Connect, and Grow Brands
Audio has a magic all its own. The power to connect deeply, inspire emotion, and build lasting trust. In this week's episode, Jim Stengel sits down with Jenny Nelson, Chief Marketing Officer of Audacy...
10 Joulu 202544min
The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins
From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership.In...
5 Joulu 202559min
Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity
When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and pu...
3 Joulu 202549min
The Brand Builder's Playbook // Smart Spend: Mastering Media Mix for Maximum Impact // With Damon Berger (GAP)
Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more.In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and...
28 Marras 202555min
Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable
When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific. And at the helm of marketing f...
26 Marras 202548min
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.In the sixth episode of The Brand Builder’s Playbook, hosts J...
21 Marras 202542min
