Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Elo 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand

Sejal Shah Miller (Converse) | Bringing Creativity and Curiosity to a Legacy Brand

Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purc...

23 Elo 202347min

Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home

Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acro...

16 Elo 202345min

Craig Brommers (AEO) | A Lesson in Marketing to Generation Z

Craig Brommers (AEO) | A Lesson in Marketing to Generation Z

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfit...

9 Elo 202351min

Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency

Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by co...

26 Heinä 202346min

Michael Johnson | Consistency is the key to excellence and Olympic medals

Michael Johnson | Consistency is the key to excellence and Olympic medals

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the ...

19 Heinä 202350min

Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change. Chidiebere is a Nigerian medical illus...

12 Heinä 202338min

The Creative Collisions Roundtable with the Black Executive CMO Alliance

The Creative Collisions Roundtable with the Black Executive CMO Alliance

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and t...

5 Heinä 202352min

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