Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Elo 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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C-Suite Panel at Deloitte University Next Generation CMO Academy

C-Suite Panel at Deloitte University Next Generation CMO Academy

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Micky Onvural (TIAA) | Discover Your Roses, Thorns and Buds

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Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak

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Looking to the skies, Jim's guest today on The CMO Podcast is Maggie Schmerin, the Chief Advertising Officer at United Airlines. Although the company boasts nearly 100 years in business with roughly $...

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Molly Battin (Home Depot) | Your Career as a Tool Belt

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27 Syys 202355min

Julie Saunders (Autocamp) | Learnings From Around the Campfire

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20 Syys 202358min

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

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13 Syys 202358min

Tim McDougal & Leah Yousif (Deloitte Digital) | The Transformation of Customer Contact Centers

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Ciara Anfield (Sam's Club) | A Masterclass in Arriving to Purpose

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