Lisa McKnight | Bringing Barbie to the Silver Screen
The CMO Podcast2 Elo 2023

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los Angeles in 1945 by Matt Matson and Eliott and Ruth Handler. In 1959 Mattel introduced Barbie, the brainchild of Ruth Handler.

Lisa has worked for Mattel nearly 25 years, with "Barbie" in her job title for 11 of those years. A graduate of Denison University, Lisa is on the Boards of the Toy Industry Association and MAKERS women, and has generously shared her knowledge at a range of industry events over the years. Today, as the Barbie movie breaks worldwide records and holds more than 100 partnerships, Lisa shares her experience over the last decade–leading Barbie from a potential crisis to the biggest phenomenon of the summer.

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Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Shira Feuer (Trinny London) | Understanding the Difference Between Community and Audience

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall ...

13 Joulu 202347min

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Tamara Mendelsohn (Eventbrite) | Find Consumers That Love You And Reflect That Love in Your Marketing

Jim's guest today on The CMO Podcast is Tamara Mendelsohn, the Chief Marketing Officer for Eventbrite. The 17-year-old global self-service ticketing platform for live experiences allows anyone to crea...

6 Joulu 202354min

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Derek Yarbrough (J.Crew) | The Role of a CMO as the Customer Champion

Jim's guest this week on The CMO Podcast is Derek Yarbrough, the Chief Marketing Officer at the J.Crew Group, where he looks over the J.Crew and Madewell brands. J.Crew began in 1983–40 years ago–with...

29 Marras 202351min

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable pane...

15 Marras 202349min

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

Carrie Ruddy (Trane Technologies) | A Great Purpose Can Change a Company

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heatin...

8 Marras 202352min

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching...

1 Marras 202354min

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial ser...

25 Loka 202359min

C-Suite Panel at Deloitte University Next Generation CMO Academy

C-Suite Panel at Deloitte University Next Generation CMO Academy

One issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive ...

18 Loka 202353min

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