Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan
The CMO Podcast13 Syys 2023

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services.

Lynn has an unorthodox background for a CMO: she earned her Bachelors at the National University of Singapore, specializing in English Language, Linguistics and Geography, before earning her Masters at Carnegie Mellon in Professional and Technical Writing and Interaction Design. She has worked for a host of companies on both the client and agency side, including AKQA and McCann on the agency side, and Thomson Reuters, CA Technologies and Wolters Kluwer on the client side.

With a year as the CMO of Northwestern Mutual under her belt, Lynn joins Jim to talk about her career so far. She shares what her "superpower" is and how hiking brings a refreshing outlook to her path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Margaret Molloy (Siegel + Gale) | How to Generate Pride as a CMO

Margaret Molloy (Siegel + Gale) | How to Generate Pride as a CMO

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale...

21 Kesä 202358min

Nathaniel Ru (sweetgreen) | Expanding the Customer Experience Through Technology and Automation

Nathaniel Ru (sweetgreen) | Expanding the Customer Experience Through Technology and Automation

Today's guest on The CMO Podcast is Nathaniel Ru, Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to rei...

14 Kesä 202349min

Anton Vincent (Mars Wrigley North America) | The Importance of Driving Culture As A Brand

Anton Vincent (Mars Wrigley North America) | The Importance of Driving Culture As A Brand

Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Or...

7 Kesä 20231h 6min

Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami Universit...

31 Touko 20231h 1min

Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders

Freddie Adenuga & Kaitlin Loomis (Kellogg School of Management) | Insights from Future Marketing Leaders

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty ...

24 Touko 202344min

Karuna Rawal & Martha Williams (Nature's Fynd &  Egon Zehnder) | Brand Building Starts with Purpose

Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose

Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors.This is the...

17 Touko 202351min

Alison Lewis & Pree Rao (Kimberly-Clark & Egon Zehnder) | Age of Authentic Leadership

Alison Lewis & Pree Rao (Kimberly-Clark & Egon Zehnder) | Age of Authentic Leadership

Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder’s Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes exec...

10 Touko 202351min

Dara Treseder (Autodesk) | Lead with Trust

Dara Treseder (Autodesk) | Lead with Trust

Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, c...

3 Touko 202359min

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