Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan
The CMO Podcast13 Syys 2023

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and a range of other financial planning services.

Lynn has an unorthodox background for a CMO: she earned her Bachelors at the National University of Singapore, specializing in English Language, Linguistics and Geography, before earning her Masters at Carnegie Mellon in Professional and Technical Writing and Interaction Design. She has worked for a host of companies on both the client and agency side, including AKQA and McCann on the agency side, and Thomson Reuters, CA Technologies and Wolters Kluwer on the client side.

With a year as the CMO of Northwestern Mutual under her belt, Lynn joins Jim to talk about her career so far. She shares what her "superpower" is and how hiking brings a refreshing outlook to her path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home

Soyoung Kang (eos) | The Best Inspiration Can Be Found Very Close to Home

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acro...

16 Elo 202345min

Craig Brommers (AEO) | A Lesson in Marketing to Generation Z

Craig Brommers (AEO) | A Lesson in Marketing to Generation Z

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfit...

9 Elo 202351min

Lisa McKnight | Bringing Barbie to the Silver Screen

Lisa McKnight | Bringing Barbie to the Silver Screen

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa tal...

2 Elo 202343min

Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency

Drew Panayiotou (Pfizer) | How to run one of the largest pitches in history with speed, inclusion and transparency

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by co...

26 Heinä 202346min

Michael Johnson | Consistency is the key to excellence and Olympic medals

Michael Johnson | Consistency is the key to excellence and Olympic medals

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the ...

19 Heinä 202350min

Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

Chidiebere Ibe and Shamel Washington | Two of the Leaders behind Illustrate Change

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change. Chidiebere is a Nigerian medical illus...

12 Heinä 202338min

The Creative Collisions Roundtable with the Black Executive CMO Alliance

The Creative Collisions Roundtable with the Black Executive CMO Alliance

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and t...

5 Heinä 202352min

Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together

Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of th...

28 Kesä 202358min

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