Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics
The CMO Podcast24 Heinä 2024

Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa.

Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is a major pillar of Visa's marketing strategy; they are also partners with the NFL, FIFA, and Formula 1, to name a few. The global payment platform strives to uplift everyone everywhere by providing the best way to pay and be paid. In 2023, Visa garnered almost $33 billion in revenue, up 11% from the year before.

Andrea joined Visa in 2021 as SVP of Global Sponsorship Strategy. After growing up on a farm in Illinois and playing sports to escape farm work, Andrea graduated from Southern Illinois University and launched her amazing career. She worked ten years at Nike, eight at Gatorade, four with Kobe Bryant’s Kobe Inc, and a few years as an entrepreneur before joining Visa. As the world looks to come together to cheer on their athletes, tune in for a conversation with a brand leader who looks to support them on their journey.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week’s episode, recorded live at the Deloitte Digita...

20 Elo 202547min

Calum Laming (British Airways) | Brand-Building at 35,000 Feet

Calum Laming (British Airways) | Brand-Building at 35,000 Feet

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways,...

13 Elo 202546min

From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativ...

6 Elo 202539min

Jonnie Cahill (PepsiCo) | How to Onboard with Intention

Jonnie Cahill (PepsiCo) | How to Onboard with Intention

Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into t...

30 Heinä 202548min

Melody Lee (Mercedes-Benz USA) | Success is Never Solo

Melody Lee (Mercedes-Benz USA) | Success is Never Solo

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world’s most enduring luxury brands and will celebrate its 100th anniversary next year...

23 Heinä 202548min

Building Brand Love with UGG, Tinder, Tubi and Transunion

Building Brand Love with UGG, Tinder, Tubi and Transunion

In this special roundtable episode of The CMO Podcast, recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock. Jim Stengel sits down with four powerhouse marketing leaders to expl...

16 Heinä 202543min

Brian Irving (Lyft) | The Pink Rebels

Brian Irving (Lyft) | The Pink Rebels

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft, the 13-year-old, San Francisco-based company whose purpose is to improve people’s lives with the world'...

9 Heinä 202543min

Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

Elizabeth Rutledge (American Express) | The Customer at the Center of Everything

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and s...

2 Heinä 202548min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia