Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

How to Prepare Your Beer Label Design Files Properly for Quick Turnaround & Quality Results

Brewery owners wear many hats. Let’s face it… At some point in your journey, you have worn ALL the hats of your business. While this is overwhelming at times, being able to create a quality label for ...

21 Touko 202542min

3 Things To Do If Worried About Tariffs Impacting Your Brewery

3 Things To Do If Worried About Tariffs Impacting Your Brewery

As if brewery owners needed another thing to worry about, Tariffs could be another thing added to the list for 2025. Rather than shrug shoulders or worse yet, have it keep you up at night – we wanted ...

19 Touko 202546min

More Than Beer: Creating Engaging Taproom Spaces

More Than Beer: Creating Engaging Taproom Spaces

While beer is the foundation of our industry, a great pint alone isn’t always enough to capture and keep attention. A thriving taproom requires exceptional hospitality and compelling reasons for guest...

17 Touko 20251h 6min

5 Reasons to Attend CBP Connects Charlotte

5 Reasons to Attend CBP Connects Charlotte

CBP Connects Charlotte is almost here, happening from June 9-11. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive sessions, 3 n...

15 Touko 202532min

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

Generosity + Growth: Strategic Marketing and Smart Giving for Breweries

In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competiti...

14 Touko 202531min

The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

Data is the secret ingredient to growing a successful brewing business. While brewing is a craft rooted in tradition, data offers actionable insights that can reduce costs, manage risks, boost revenue...

10 Touko 202537min

Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Words on Tap: Crafting Copy That Converts for Craft Beer Brands

Is your marketing copy lacking that special spark? Ever wondered how you can drive more engagement overall? Whether you’re releasing a new bold brew or getting folks hyped about exciting events in the...

7 Touko 202529min

How Data Visualization Transforms Brewery Operations

How Data Visualization Transforms Brewery Operations

Breweries don’t need more data – they need better insights. Every day, breweries collect data on production, ingredient usage, brewing yields, equipment utilization, and more, but the challenge lies i...

5 Touko 202547min

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