Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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THC Beverages: What Keeps Lawyers Awake at Night?

THC Beverages: What Keeps Lawyers Awake at Night?

The THC beverage market is a “wild wild west” of regulatory enforcement. What’s legal? What’s illegal? What’s hemp derived THC? What about Delta-8? What do I have to do to make a beverage? How do I se...

3 Touko 202558min

Avoid Overengineering: When NOT to Invest in Brewery Technology

Avoid Overengineering: When NOT to Invest in Brewery Technology

Better software, new apps, sensors supervising the facility, AI recipe development and many more. The list of emerging technologies is long, but when does it make sense to invest, and when does it not...

30 Huhti 202529min

How to Keep Your Brewery Relevant for the Next Generation

How to Keep Your Brewery Relevant for the Next Generation

The next wave of beer drinkers is here, and spoiler alert—they’re not like the last lot. Gen Z is all about connection, inclusivity, and creating new rituals, which means the old “pint in the pub” exp...

28 Huhti 202539min

That's Not Clean! Establishing a Baseline for Your Equipment

That's Not Clean! Establishing a Baseline for Your Equipment

When you ask most professional brewers about what they do the most, the vast majority will answer cleaning. Despite this fact, during my many years of working with breweries of all sizes I frequently ...

26 Huhti 202527min

Winning in Distribution

Winning in Distribution

Most breweries face challenges when it comes to succeeding in distribution. From understanding how the numbers impact the business as a whole to managing distributor relationships, running a sales tea...

23 Huhti 202547min

Navigating Uncharted Waters: Who Determines the Course, Brewers or Customers?

Navigating Uncharted Waters: Who Determines the Course, Brewers or Customers?

In this unique era of crossover drinking, new beverage concepts, reinventing the tap room experience, and a whacky economy, what’s the best way to find your course?Join Start A Brewery Contributors an...

21 Huhti 202545min

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other ...

19 Huhti 20251h 3min

Preparing for CBC: How to Maximize Your Indianapolis Experience

Preparing for CBC: How to Maximize Your Indianapolis Experience

We can't wait to share beers and see you in-person in Indianapolis. We kickoff CBC Week with our Welcome Party on April 28 at Guggman Haus Brewing Co.RSVP: http://indy.craftbeerprofessionals.org/In th...

18 Huhti 202538min

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