Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

5 Marras 202426min

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-pe...

30 Loka 202459min

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into...

23 Loka 20241h 1min

Logistics Unpacked - Industry Insights and Outlook

Logistics Unpacked - Industry Insights and Outlook

Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-F...

16 Loka 202439min

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face...

9 Loka 202455min

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to b...

2 Loka 202448min

Rethinking How We Communicate Value in a More Crowded Market

Rethinking How We Communicate Value in a More Crowded Market

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advanta...

25 Syys 202448min

Why Breweries Collaborate (Part 2)

Why Breweries Collaborate (Part 2)

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft ...

18 Syys 202458min

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