Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Brewery Equipment Forecasting, Part 2: Considerations for Growth

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panel...

14 Syys 202447min

Why Breweries Collaborate

Why Breweries Collaborate

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive int...

11 Syys 20241h 6min

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. ...

7 Syys 202458min

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financ...

4 Syys 20241h 2min

Using Your Brewery Space to Drive Revenue

Using Your Brewery Space to Drive Revenue

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opp...

31 Elo 20241h 2min

Alternative Beverages: Adding THC To Your Taproom Offerings

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is b...

28 Elo 202457min

The Meaning Behind the Madness: Understanding the Whys of Brewing

The Meaning Behind the Madness: Understanding the Whys of Brewing

Do this, do that. But why? Too often, teams follow instructions without understanding the reasons behind their tasks. Imagine if your head brewer suddenly left—would their assistant know how to create...

24 Elo 20241h 3min

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Brewery Equipment Forecasting, Part 1: Budgeting Basics

Aimed at breweries overwhelmed by decision paralysis, panelists will offer guidance and considerations in planning for purchasing and maintaining their brewhouse equipment, keg fleet, packaging, and h...

21 Elo 20241h 1min

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