Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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Sweet Summer Taproom Trends 2024

Sweet Summer Taproom Trends 2024

Let's dive into the summer trends from around the US. We will explore taproom trends, focusing on what activities consumers are seeking, products that are trending up or down, and what’s driving growt...

17 Elo 20242h 3min

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

Brewery Expansions in 2024 - Using Data to Make Key Business Decisions

In this webinar, Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient) will be the moderator, and steering a dynamic discussion on the topic of “Brewery Expansions in 2024 - Using Data to ...

14 Elo 202454min

Creating a Vibe: The Impact of Atmosphere on Taprooms

Creating a Vibe: The Impact of Atmosphere on Taprooms

Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whet...

31 Heinä 20241h 2min

Practical HR: Let's make the people part of the business more efficient

Practical HR: Let's make the people part of the business more efficient

Managing people is hard, regardless of the business - then we through alcohol into the mix and our laid back industry culture. Bring your note book, this functional conversation will give you action...

24 Heinä 202446min

Giving It Up! Why I Left a Successful Career to Work in Beer

Giving It Up! Why I Left a Successful Career to Work in Beer

Where did you come from? Where did you go? So often, we only know our peers as "owner at Brewery ABC" or "taproom manager at XYZ Brewing Company." However, we all have stories. In this conversation, w...

3 Heinä 202459min

Leading Yourself to Success

Leading Yourself to Success

In this session, attendees will have the opportunity to gain practical tips and powerful strategies to elevate their self-leadership. Learn how to shift your mindset, tap into your emotional intellige...

26 Kesä 20241h

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

FU** Your Brewery: How Lady Justice Brewing Funded Their New Space

Join CBP, Brewery Finance, and Lady Justice Brewing for a discussion on the world of beer, money, and opportunity in the current environment. We'll talk about the current environment for financing bre...

22 Kesä 202443min

What's Going on in WA Beer?

What's Going on in WA Beer?

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these ...

19 Kesä 202451min

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