Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jaksot(471)

CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

CBP Stories showcase individual members who have an inspiring story to tell. JoAnne Carilli-Stevenson, is the Head of Business Development for White Labs. She has over 28 years of experience in the ...

30 Syys 202134min

Fall 2021 Virtual Conference Preview Panel 9-28-21

Fall 2021 Virtual Conference Preview Panel 9-28-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Jaso...

28 Syys 202156min

Fall 2021 Virtual Conference Preview Panel 9-21-21

Fall 2021 Virtual Conference Preview Panel 9-21-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Colle...

21 Syys 20211h 5min

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories showcase individual members who have an inspiring story to tell. Sam J Cruz, Co Owner and Chief Marketer at Against The Grain. ATG began as a Louisville KY brewpub operation, growing to ...

14 Syys 202128min

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories showcase individual members who have an inspiring story to tell. It’s one thing to brew great beer. It’s entirely another to turn that ability into a successful and thriving business. It ...

28 Elo 20211h 3min

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

The 5th Ingredient develops all-in-one brewery management systems that makes it easy to use your data for real-time process improvement. Visit www.the5thingredient.com to learn more or email pint@the...

26 Elo 202115min

Breweries with Airbnbs

Breweries with Airbnbs

In this conversation we will discuss the logistics, advantages, challenges, and overall impact of also operating an Airbnb at a brewery. This conversation features: Denise Wagenbrenner - Berkeley Spr...

24 Elo 20211h 3min

Industry Hour 8-17-21

Industry Hour 8-17-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Coll...

17 Elo 20211h

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rss-startup-ministerio
rss-seuraava-potilas
rahapuhetta
hyva-paha-johtaminen
rss-karon-grilli
oppimisen-psykologia
sijoituspodi
lakicast
rss-bisnesta-bebeja
rss-yrittajan-mindset
rss-viisas-raha-podi
rss-porssipodi