Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jaksot(471)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

We are extremely excited to announce CBP Connects presented by Arryved POS - Norfolk, VA. 2-Day Workshop | 3 Nightly Receptions | Norfolk, Virginia February 8-9, 2022 For more information: https://cbp...

12 Elo 20212min

Running a Brewery with Multiple Owners

Running a Brewery with Multiple Owners

In this conversation we will discuss the pros, cons, and overall experience of having multiple partners involved in owning a brewery. This conversation features: Josh Norris - Witchdoctor Brewing Co...

3 Elo 20211h 12min

How to Build a Trivia Night that Drives Loyal Customers and Recurring Revenue

How to Build a Trivia Night that Drives Loyal Customers and Recurring Revenue

[Industry Ambassador Episode] Trivia nights are one of the most popular forms of bar entertainment – and they can be one of the most lucrative, as well. But many owners and managers struggle to put t...

29 Heinä 202133min

Industry Hour - Brewery Edition 7-27-21

Industry Hour - Brewery Edition 7-27-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Ca...

27 Heinä 20211h 5min

CBP Stories - Marty Nachel, Beer Writer / Beer Judge / Beer Educator

CBP Stories - Marty Nachel, Beer Writer / Beer Judge / Beer Educator

CBP Stories showcase individual members who have an inspiring story to tell. Marty Nachel was born and raised in the Chicago area. His love for quality beer can be traced back to a long weekender to ...

22 Heinä 20211h

Industry Hour 7-13-21

Industry Hour 7-13-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Erik...

13 Heinä 20211h 1min

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. M. David Gonzalez (DG) has been a professional brewer since 1996 and attended the prestigious Siebel Institute of Technolo...

30 Kesä 20211h 1min

Creating Safer Spaces: Best Practices

Creating Safer Spaces: Best Practices

This conversation features: AJ Head - Safe Bars Amy Leesa - Fisher Phillips Law Firm (focus on Employment Law in the brewery space) Kyle Rheiner - Arthur Hall (Craft Beverage Insurance) www.CraftBee...

22 Kesä 20211h 1min

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