Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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The Future of Yeast with Chris White (White Labs)

The Future of Yeast with Chris White (White Labs)

White Labs CEO Chris White is joining us to share a first look at the future of yeast with Craft Beer Professionals. The team at White Labs has been hard at work behind the scenes, innovating to bring...

9 Kesä 202126min

Supporting Parents in the Workplace

Supporting Parents in the Workplace

This conversation features: Betsi Good - Four Corners Brewing Company James Moriarty - Urban Brew Labs Laura Dierks - Interboro NYC Nancy Trigg - Arryved Randy Jensen and Sindre Ingebrigtsen - Molo B...

8 Kesä 20211h

Planning Events...Again

Planning Events...Again

This conversation features: Collean Laney - Three Notch'd Brewing Company Katie Nierling - Ska Street Brewstillery Muriah Kilmer - Freedom's Edge Brewing Tiare Austin - Walking Stick Brewing www.Cra...

3 Kesä 20211h 5min

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories showcase individual members who have an inspiring story to tell. With 25+ years in the craft beer industry, before working for a few of the largest breweries in the world, George Graham r...

2 Kesä 202158min

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Daniel Carey operates the New Glarus Brewing Company in Wisconsin along with his business partner and wife, Deb, as well a...

27 Touko 202158min

CBP Stories - Celebrating Black Women in the Craft Beer Industry with Stephanie Grant

CBP Stories - Celebrating Black Women in the Craft Beer Industry with Stephanie Grant

CBP Stories showcase individual members who have an inspiring story to tell. Stephanie is an Atlanta-based writer who focuses on stories of diversity and inclusion in the beer industry. In 2020, she ...

26 Touko 20211h

Tasting, Rating, and Sensory Data (Part 2)

Tasting, Rating, and Sensory Data (Part 2)

This conversation features: Jacob Hoover - White Labs Jean van Damme - ESTER.ai Jon Dispenza - Untappd Podcast Laura Lodge - Customized Craft Beer Programs/Big Beers, Belgians & Barleywines Festival ...

26 Touko 20211h 4min

Tasting, Rating, and Sensory Data (Part 1)

Tasting, Rating, and Sensory Data (Part 1)

This conversation features: Jacob Hoover - White Labs Jean van Damme - ESTER.ai Jon Dispenza - Untappd Podcast Laura Lodge - Customized Craft Beer Programs/Big Beers, Belgians & Barleywines Festi...

18 Touko 20211h 1min

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