Making the Brand: A PR Primer for Breweries

Making the Brand: A PR Primer for Breweries

A strong public relations campaign can help build your brewery’s brand, keep customers walking through the door and coming back for more. With the media landscape ever evolving, getting exposure requires a nuanced balance of persistence and sustained outreach. From earned to owned to social media, how can your brand benefit from PR and what are the successful strategies the can help amplify your business? Abby will provide tangible takeaways for breweries to ramp up their media efforts and start making headlines.


Abby Cohen is an Executive Vice President at Rosen Group. For nearly a decade, she handled media relations for the Brewers Association, promoting its members, events, data, legislative initiatives and more. She currently works with breweries, as well as beverage and restaurant technology companies, to promote their brands, businesses and products. Rosen Group is a full-service public relations firm headquartered in New York City focused on media awareness and thought leadership with extensive experience in the beverage, epicurean, and cannabis industries., as well as industry associations, policy-driven media outlets, and sustainability-focused issues.


Join us in-person for CBP Connects | Half workshop, half networking

Milwaukee, WI | June 19-21, 2023

Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

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CBP Stories - Strategies for Success at Rhinegeist Brewery with Cole Hackbarth

CBP Stories - Strategies for Success at Rhinegeist Brewery with Cole Hackbarth

CBP Stories showcase individual members who have an inspiring story to tell. Cole Hackbarth is the Director of Brewing Operations at Rhinegeist Brewery in Cincinnati Ohio. Rhinegeist is seven years o...

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Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

1:4 people have a disability. And guess what? Some of them like beer. Some of them want to hang out with their friends in a comfortable space. ALL of them are consumers. Is your taproom accessible? Ha...

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CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

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CBP Stories showcase individual members who have an inspiring story to tell. During his 32 years at MillerCoors, Keith Villa created this cloudy, unfiltered Belgian-style beer, first brewed at the 10...

5 Touko 20211h 4min

The Current State of Beer Fests

The Current State of Beer Fests

This conversation features: Brian Boak - Brewers Roundtable Brittany Burke - Untappd Day Bracey - Barrel & Flow Fest Kevin Mardorf - BeerFests.com Matthew Leff - Rhizome Productions www.CraftBeerPro...

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CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Brian was born with a homebrewing father, within blocks of a brewery. He did a little 'research' in his younger days, and ...

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Creating the Best Team Possible

Creating the Best Team Possible

This conversation features: Kelly Weiss - Perkiomen Valley Brewery Max Finnance - Artisanal Brewing Ventures Nick Bonadies - Belleflower Brewing Company Sofia Barbaresco - New York State Brewers Asso...

21 Huhti 20211h 3min

Sexual Harassment in the Craft Beer Industry

Sexual Harassment in the Craft Beer Industry

This conversation features: Keke Gibb - former Boulevard Brewing Company Tara Nurin - Writer, Reporter, Educator, Author of the upcoming "A Woman's Place Is in the Brewhouse: A Forgotten History of Al...

20 Huhti 202159min

Personal and Professional Development Through Friendship

Personal and Professional Development Through Friendship

This conversation features: Alison Wisneski - Lady Justice Brewing Andrew Coplon - Craft Beer Professionals/Secret Hopper Jamaar Valentine - NoDa Brewing Company Katie Nierling - Ska Street BrewStille...

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