Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Jaksot(470)

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

A Shiny New Logo is Not Enough! w/Tim Weaver (The Brand Weaver)

In the craft beer world, where a new brewery seems to sprout up every day, a fresh logo alone won’t set you apart. Join the Brand Weaver in this rollercoaster presentation designed specifically for br...

13 Marras 202446min

The Self-Pour Movement: How and Why it Came to Be

The Self-Pour Movement: How and Why it Came to Be

Table Tap introduced the concept of self-pour draft beverages to the United States back in 2006. Not only have we helped pioneer approvals for self-pour across almost all 50 states, but we have also b...

6 Marras 202454min

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

JOIN US! 5 Reasons to Attend CBP Connects San Diego (Dec. 10-12)

CBP Connects San Diego is almost here, happening from December 10-12. Join us for a conversation to discover why you need to attend and how it can help you see greater success. 14 interactive worksh...

5 Marras 202426min

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

“This Ain’t No $#!@* Applebee’s” - One Well Brewing’s Brand Refresh

The Robot House Team, in Oklahoma City, have just completed the One Well Brewing, in Kalamazoo, Michigan, brand refresh. About a year ago, One Well approached the Robot House Team after meeting in-pe...

30 Loka 202459min

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel and Time: The Art of Barrel Aging with Marcus Baskerville

Wood, Barrel, and Time: The Art of Crafting World-Class Barrel-Aged Beers Unveil the Secrets of Mastering Barrel-Aged Beer Wood, Barrel, and Time is not just another brewing guide; it’s a journey into...

23 Loka 20241h 1min

Logistics Unpacked - Industry Insights and Outlook

Logistics Unpacked - Industry Insights and Outlook

Welcome to Logistics Unpacked, the podcast that takes you behind the scenes of the logistics and supply chain industry with a special focus on the beverage sector. Hosted by Brandon Arnold, COO & Co-F...

16 Loka 202439min

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Book Release - Handcrafted Careers: Working the Artisan Economy of Craft Beer

Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries. As workers attempt new modes of employment in the era of the Great Resignation, they face...

9 Loka 202455min

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Turning Your Passion into a Business: Using Data To Sustain Growth and Profit

Most owners started a brewery because they were passionate about beer and wanted to make great product. In the current climate of the industry, making great beer is the baseline of what is needed to b...

2 Loka 202448min

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