Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Jaksot(470)

Rethinking How We Communicate Value in a More Crowded Market

Rethinking How We Communicate Value in a More Crowded Market

There are more craft breweries (cideries, meaderies, distilleries…) than ever before, and competition for the attention and loyalty of craft beer drinkers is fiercer than ever. There is a huge advanta...

25 Syys 202448min

Why Breweries Collaborate (Part 2)

Why Breweries Collaborate (Part 2)

We recommend listening to Part 1 before diving into this session. In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft ...

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Brewery Equipment Forecasting, Part 2: Considerations for Growth

Brewery Equipment Forecasting, Part 2: Considerations for Growth

Picking up where "Part 1: Budgeting Basics with G4 Kegs" left off, this session delves into the crucial considerations for when to invest in additional equipment and resources as breweries grow. Panel...

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Why Breweries Collaborate

Why Breweries Collaborate

In a competitive market, what drives breweries to collaborate? What benefits do these partnerships bring to the breweries, the craft beer community, and consumers? In this conversation, we'll dive int...

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Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Personal Wellness: AKA Don't Forget to Put Your Oxygen Mask on First

Join us for an engaging and honest discussion about health and wellness. This is an important topic not just for the brewing industry, rather, anyone can benefit from embarking on a wellness journey. ...

7 Syys 202458min

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Lagers and Ledgers – The Fiscal Craft of Beer Brewing

Join this enlightening session on the key performance indicators (KPIs) that matter most in the craft beer industry. Our panel of seasoned craft beer accounting professionals will pour over the financ...

4 Syys 20241h 2min

Using Your Brewery Space to Drive Revenue

Using Your Brewery Space to Drive Revenue

Events have the potential to secure a steady flow of revenue, offering a set menu and prepaid tickets that ensure consistent margins and manageable staffing costs. However, despite this lucrative opp...

31 Elo 20241h 2min

Alternative Beverages: Adding THC To Your Taproom Offerings

Alternative Beverages: Adding THC To Your Taproom Offerings

We all know the time for innovation in the craft beer space is now. Taprooms must offer more than delicious beer - they must now also provide a great experience. Part of creating that environment is b...

28 Elo 202457min

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