Craft Beer Professionals1 Marras 2023

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage.

Fortunately, through the incredible power of technology things are getting better. Digital memberships and rewards can now be used to simplify programs and enhance the taproom experience for both staff and customers.

In this session we will take a look at real-world examples of thriving beer club and mug club membership programs. We’ll also look at some of the tools that are available to help you build and manage a program of your own. You will walk away from this session with actionable options for starting or growing a membership program at your brewery.

If you want to make your customers feel like VIPs and keep them coming back, if you want to keep your staff happy and focused on service instead of spreadsheets, and if you want to drive real recurring revenue for your taproom then this session is for you.

Ross accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!

Ross will be joined by:

Frank Green III (Modern Times)

Kam Whitworth (Coronado Brewing Company)

Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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