Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

The Ups and Downs of Selling Beer in a Pandemic (Panel Fest 2021)

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Staff Training (Panel Fest 2021)

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CBP Connects Spotlight: AJ Head (Safe Bars)

CBP Connects Spotlight: AJ Head (Safe Bars)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

9 Joulu 20219min

Optimizing Your Taproom for Flow and Efficiency

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The tap room is the cornerstone of any craft brewery. It is where the money is made. This presentation will talk through the layout of your tap room and how to maximize efficiency, customer experience...

7 Joulu 202138min

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

CBP Connects Spotlight: Matt Albrecht (River Drive Cooperage)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

2 Joulu 202110min

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

Defining "Better Experiences" w/Jeremy Storton (Good Beer Matters)

In a nation with nearly 9,000 breweries, serving good beer is no longer enough to claim your piece of the pie. In order to survive and thrive, breweries, pubs and on-premise must evolve to provide "Be...

29 Marras 20211h 14min

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

CBP Connects Spotlight: Kenny VanHorn (Elation Brewing)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

24 Marras 20216min

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In this conversation we will hear from several Veterans who chose to open a brewery. We will discuss what strategies they learned from their prior career that are valuable in their brewery, discuss th...

11 Marras 20211h 1min

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