Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories - Brewing Hope with Christopher Glenn (Bottleshare)

CBP Stories showcase individual members who have an inspiring story to tell. Christopher Glenn, Founder & Executive Director of Bottleshare, was struck by a drunk driver back in 2018 while on his way...

10 Marras 202141min

CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)

CBP Connects Spotlight: Kary Shumway (Craft Brewing Financial Training.com)

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

8 Marras 20215min

CBP Connects presented by Arryved POS | Preview

CBP Connects presented by Arryved POS | Preview

See you in 2022 at CBP Connects presented by Arryved POS, a series of workshops in three markets across the United States offering collaborative and educational opportunities for Craft Beer Profession...

25 Loka 202113min

The Power of a Brand (CBP Fall Virtual Conference 2021)

The Power of a Brand (CBP Fall Virtual Conference 2021)

Aaron Gore (Community Brewing Ventures) hosts a panel to discuss the importance of your company's Brand to its success. We will approach Branding from multiple backgrounds, expertise, and scales, cove...

23 Loka 202150min

Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

Raising a Family, Growing a Brand: A Conversation with Mariah and Sam Calagione (Dogfish Head Craft Brewery)

Founded by Sam and Mariah Calagione back in 1995, Dogfish continues to be an independent, family-controlled company moving in a slightly off-centered direction. When they opened in downtown Rehobot...

21 Loka 20211h 2min

Fueling Future Growth: Second Location Growth Opportunities for Breweries (CBP Fall Virtual Conference 2021)

Fueling Future Growth: Second Location Growth Opportunities for Breweries (CBP Fall Virtual Conference 2021)

In this session, we will speak with a panel of brewery owners on how they have grown their brewery through opening a second location and the impact on the growth of their brewery. We will discuss the ...

20 Loka 202147min

Transforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)

Transforming Beverage Culture from Within (CBP Fall Virtual Conference 2021)

Join us for a conversation with the Safe Bars P.A.C.T. Initiative partners. The Safe Bars P.A.C.T. Initiative is a collaborative response to create safe and respectful workspaces with proactive measur...

20 Loka 202158min

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

How's Your Taproom Community? (CBP Fall Virtual Conference 2021)

All across the U.S., taprooms come in many shapes and sizes. The interior and exterior are each as unique as the individuals that produce and serve the beer within the taprooms. Even more unique are t...

19 Loka 202143min

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