Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

Tying a Bow on 2021's Financials w/Audra Gaiziunas and Jason Sleeman (CBP Fall Virtual Conference 2021)

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How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

How 3 Breweries Have Used Data Management to Grow (CBP Fall Virtual Conference 2021)

Brewing beer is both an art and a science. And every business has its own unique story to tell. When it comes to the craft beer industry, many breweries use data management and analytics to gain insig...

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The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

The Science of Carbon Dioxide - The Basics of Safety Protocols w/Josh Pringle of CO2Meter (CBP Fall Virtual Conference 2021)

Every brewer knows (or should know) about the risks associated with CO2 exposure and leaks. You or someone you know has felt dizzy or nauseous, passed out, or even worse. You should already have train...

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CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories - Inspiring Women in Craft Beer: Dana Kaluzny (Social Impact Projects/Endswell Beer)

CBP Stories showcase individual members who have an inspiring story to tell. Dana Kaluzny, BA, PMP (she/her) is a Project Management Educator, Facilitator and Social Justice Advocate. She is the Foun...

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Fall 2021 Virtual Conference Preview Panel 10-12-21

Fall 2021 Virtual Conference Preview Panel 10-12-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Pal I...

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Fall 2021 Virtual Conference Preview Panel 10-6-21

Fall 2021 Virtual Conference Preview Panel 10-6-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Adam...

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Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

Fall 2021 Virtual Conference Preview Panel - Branding/Marketing Edition

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Aaro...

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CBP Stories - Inspiring Women in Craft Beer: JoAnne Carilli-Stevenson (White Labs)

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CBP Stories showcase individual members who have an inspiring story to tell. JoAnne Carilli-Stevenson, is the Head of Business Development for White Labs. She has over 28 years of experience in the ...

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