Brand Authenticity in an A.I. (-Infatuated) World

Brand Authenticity in an A.I. (-Infatuated) World

Authenticity has been a core principle of the craft beer community since its inception. It’s even in the name: “craft” beer. Machines make things. Humans craft things. The vast majority of craft breweries are modestly-sized labors of love built by real people with literal blood, sweat, and tears. Join Brian Winkeler and Jennings Hammack from Oklahoma City-based branding & packaging design shop Robot House as they discuss with CBP’s Andrew Coplon all the ways in which authenticity matters in every aspect of a craft brewery’s brand experience (from branding & packaging to taproom & shelf presence) and the impact of A.I. on the beer business, both positive (sales & distribution intelligence) and negative (crappy A.I.-generated beer label “art”). Brian Winkeler & Jennings Hammack represent 1/3 of Robot House, an Oklahoma City-based six-person team of creative thinkers, dreamers and doers who craft emotional brand stories with fresh, cool, award-winning design in collaboration with clients around the country. Specializing in brand development, packaging design and all things creative, Brian & Jennings are on a mission to find passionate people eager to build and explore a brave new world for their craft beer brand.

Join us in-person for CBP Connects | Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Jaksot(470)

Fall 2021 Virtual Conference Preview Panel 9-28-21

Fall 2021 Virtual Conference Preview Panel 9-28-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Jaso...

28 Syys 202156min

Fall 2021 Virtual Conference Preview Panel 9-21-21

Fall 2021 Virtual Conference Preview Panel 9-21-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Colle...

21 Syys 20211h 5min

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories - Going Against The Grain and Growing a Brand with Sam Cruz (Against The Grain)

CBP Stories showcase individual members who have an inspiring story to tell. Sam J Cruz, Co Owner and Chief Marketer at Against The Grain. ATG began as a Louisville KY brewpub operation, growing to ...

14 Syys 202128min

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories - Turning Foothills into Mountains w/Jamie Bartholomaus (Foothills Brewing)

CBP Stories showcase individual members who have an inspiring story to tell. It’s one thing to brew great beer. It’s entirely another to turn that ability into a successful and thriving business. It ...

28 Elo 20211h 3min

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

Industry Ambassador Spotlight: Beer30 by The 5th Ingredient

The 5th Ingredient develops all-in-one brewery management systems that makes it easy to use your data for real-time process improvement. Visit www.the5thingredient.com to learn more or email pint@the...

26 Elo 202115min

Breweries with Airbnbs

Breweries with Airbnbs

In this conversation we will discuss the logistics, advantages, challenges, and overall impact of also operating an Airbnb at a brewery. This conversation features: Denise Wagenbrenner - Berkeley Spr...

24 Elo 20211h 3min

Industry Hour 8-17-21

Industry Hour 8-17-21

In this conversation we will hear from several of your peers discussing the past year, challenges, surprises, strategies for success, and predictions moving forward. This conversation features: Coll...

17 Elo 20211h

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

ANNOUNCEMENT: 2-Day Workshop | 3 Nightly Receptions | February 8-9, 2022 (in-person)

We are extremely excited to announce CBP Connects presented by Arryved POS - Norfolk, VA. 2-Day Workshop | 3 Nightly Receptions | Norfolk, Virginia February 8-9, 2022 For more information: https://cbp...

12 Elo 20212min

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